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New in Marketing (page 53 of 73)
May 04, 2010 | 04:01 PM CDT
Better Living Through Ideas
By: Jeff Falk
There are new brands coming across my desk nearly every day, and though not a whole lot of brands growing 9,000% in two years, there are a number of very successful brands built by characters with a bit of beauty background and intriguing ways to tell their brands’ stories—to set them apart and connect with consumers.
May 04, 2010 | 03:43 PM CDT
To Derm or Not to Derm?
By: Alisa Marie Beyer
Adopting a dermatologist affiliation for a brand is a smart strategy that will garner instant consumer interest and appeal.
May 04, 2010 | 03:37 PM CDT
Lipstick Factor: Marketing Strategies for a Downturn
By: Imogen Matthews
A brief look at whether the commonly held lipstick theory holds up in the current economic climate and what companies need to do to plan for a bright future.
May 03, 2010 | 04:46 PM CDT
Creating Brand Impact with Sample Packaging
By: Aniko Hill
Sample packaging may be a consumers first experience with a brand, so creating a strong brand message is critical.
Apr 28, 2010 | 08:54 AM CDT
Female Baby Boomers More Web Savvy, Says Mintel Report
A report on beauty retailing from consumer intelligence company Mintel shows female baby boomers are increasingly Web savvy, often going online to buy cosmetics and personal care products.
Apr 16, 2010 | 01:08 PM CDT
Cosmoprof Announces Panelists for GCI magazine Moderated Conference Tract
Panel will look at how consumer perception of exclusivity, luxury and well-being are changing the shape of the beauty industry, and where new new opportunities can be found.
Apr 16, 2010 | 09:48 AM CDT
Lauder Signs French and Chinese Models for Global Ad Campaign
Company announced it has hired French model Constance Jablonski and Chinese model Liu Wen to serve as new faces in its global campaign.
Apr 15, 2010 | 09:20 AM CDT
NYU Students Win L'Oréal USA Brandstorm Competition
A trio of New York University students have won L'Oréal's Brandstorm U.S. marketing case competition, and will go on to compete at an international level.
Apr 06, 2010 | 04:44 PM CDT
Linking Fashion and Beauty
By: Imogen Matthews
Fashion and beauty have always been inextricably linked, one influencing the other. A look at changes in the past 20 years helps illuminate the horizon.
Apr 06, 2010 | 04:37 PM CDT
The Online World—Beauty Counter of Tomorrow
By: Liz Grubow
What does the rise of e-commerce and digital marketing mean for the global beauty industry?