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Jun 13, 2013 | 09:54 AM CDT

Emerging Beauty Participants Announced by Cosmoprof North America

The Emerging Beauty program is back at Cosmoprof North America, recognizing new brands at the event.

Jun 12, 2013 | 10:03 AM CDT

Consumer Behavior Change Key to Sustainable Beauty Growth

Making sustainability a bigger force in beauty through materials, processing/manufacturing, and education was the key focus at the 2013 North American edition of the Sustainable Cosmetics Summit, held in New York.

Jun 10, 2013 | 03:41 PM CDT

Multilayered Digital Campaign Spells Success for Nivea Men

Partnering with digital media company Break Media, the men's grooming brand from Beiersdorf focused on fun and education with videos and editorial content.

Jun 10, 2013 | 01:34 PM CDT

Digital Commerce: Infinite Commerce

By: Katherine Voyten, Lauren Edelman, Nichole DiNu…

What is the commercial environment of the future? What are the opportunities for beauty brands to integrate in-store and online experiences, education and service into a seamless, “zero-friction” commercial environment? How will evolving technologies continually impact commerce in the future?

Jun 10, 2013 | 12:31 PM CDT

Digital Marketing

By: Andrew Videira, Adrienne Davis, Ashley Boyce, …

What role should digital marketing play in the marketing mix? How can we best measure ROI and are the key objectives about driving brand sales, engaging consumers or reaching new consumers? Has consumer behavior been forever changed by digital, and how can brands reach consumers in new and exciting ways?

Jun 07, 2013 | 02:54 PM CDT

FIT Talks "Beauty in a Digital World"

Woman speaking at a podium in front of a presentation slide with lipstick on it

Graduates of the 2013 FIT Master's Degree Program for Cosmetics and Fragrance Marketing and Management presented projections of technologies and methodologies that will continue to impact the beauty industry; the emergence of predictive analytics technology, "big data," new realities in tracking and driving brand value, and integration of in-store and online shopping experiences through technology.

Jun 04, 2013 | 04:38 PM CDT

Personalities and Research: Today’s Professional Hair Care Brands

By: George T. Eliades

When it comes to professional hair care brands, where do they come from and what makes them unique in the professional market?

Jun 04, 2013 | 09:37 AM CDT

Birchbox Reveals New Brand Identity

Birchbox now boasts a chic new look and feel that complements the magic of the Birchbox experience, and the sophistication, fun and authenticity of the brand.

Jun 03, 2013 | 10:44 AM CDT

Shiseido Announces New Retail Support Company

In a venture with Dentsu Retail Marketing Inc., Shiseido is launching a company that will help support is brick-and-mortar retail efforts in Japan.

Jun 03, 2013 | 10:40 AM CDT

HSN Joins Panel at Cosmoprof North America

HSN's Erica Evans joins QVC's Claudia Lucas and Wendy Pos-Cerveira from The Shopping Channel on the judging panel for Cosmoprof North America's TV Shopping Open-See program.