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New in Marketing (page 54 of 127)
Jun 03, 2013 | 10:44 AM CDT
In a venture with Dentsu Retail Marketing Inc., Shiseido is launching a company that will help support is brick-and-mortar retail efforts in Japan.
Jun 03, 2013 | 10:40 AM CDT
HSN's Erica Evans joins QVC's Claudia Lucas and Wendy Pos-Cerveira from The Shopping Channel on the judging panel for Cosmoprof North America's TV Shopping Open-See program.
May 30, 2013 | 04:18 PM CDT
By: Lisa Katz
Looking to tap into new markets and garner new brand fans is exciting, but more often than not, loyal consumers are where beauty brands can really win the game.
May 30, 2013 | 04:03 PM CDT
By: Alisa Marie Beyer
Why business practices of days gone by are still important to business today.
May 29, 2013 | 05:18 PM CDT
Winners will be announced June 18, 2013, in New York.
May 29, 2013 | 03:11 PM CDT
The Science of Samples program creates a customized plan for each brand designed to deliver hyper-targeted sampling events that drive trial, acquire new customers, and build brand loyalty.
May 28, 2013 | 11:52 AM CDT
See news from TricorBraun, Gerresheimer, Tullis Russell and more, as well as new beauty packages from Albéa, Aptar, Lumson, Quadpack, World Wide Packaging and more.
May 24, 2013 | 03:07 PM CDT
By: Cindy Engstrom
More online shopping means less chance for that personal interaction that beauty brands so often rely on, but it doesn't have to mean there aren't ways to still build and maintain that kind of relationship with loyal customers.
May 24, 2013 | 10:29 AM CDT
Target is helping its beauty-shopping customers find products that are the right fit through its Beauty Concierge service, which is expanding to stores in California, as well as in the Washington D.C. and Minneapolis areas.
May 24, 2013 | 10:25 AM CDT
Aiming to attract time-crunched moms, Unilever beauty brand Vaseline has launched a new marketing campaign for its Spray & Go Moisturizer.