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New in Marketing (page 54 of 132)
Jul 17, 2013 | 12:49 PM CDT
A blog post from Brenna Phelan, manager and fragrance market analyst with The NPD Group, looks into the importance of factors including familiarity and exclusivity when purchasing fragrance.
Jul 15, 2013 | 11:01 AM CDT
The winners of beauty industry recognition and awards at the HBA Global beauty and personal care conference and expo are looking to lead with way with new innovations and strategies.
Jul 11, 2013 | 02:48 PM CDT
The aim of the new Sustainable Beauty Awards from Organic Monitor is to give recognition to beauty, cosmetic and ingredient firms who are pushing the boundaries of sustainability in the beauty industry.
Jul 10, 2013 | 04:56 PM CDT
By: Ada Polla
A brief overview of U.S. regulations as they impact cosmetics, and exploration of the question: How does one reconcile the marketing perspective with the regulatory requirements of our industry?
Jul 10, 2013 | 04:31 PM CDT
By: Lisa Doyle
Consumers are looking for medical-level results from beauty products without medical procedures, and new ingredients and beauty treatments are offering more options for them to find such outcomes.
Jul 10, 2013 | 03:47 PM CDT
By: Elaine Sauer
In a Q&A with Jurlique’s Rose Fernandez, the excitement behind natural and organic products is discussed, as well as how that kind of product messaging fits into the larger branding picture and into its retail relationships.
Jul 10, 2013 | 02:51 PM CDT
By: Sheri L. Koetting
There are a unique set of challenges in repositioning a brand, but having a process that keys in on objectives, needs and brand facets that need to remain unchanged helps ensure a smooth ride.
Jul 10, 2013 | 02:41 PM CDT
By: Sarah Hoit
As consumer behavior shifts, so does their perception of products. Make sure your packaging is playing to its best advantage.
Jul 10, 2013 | 02:28 PM CDT
By: Abby Penning
Demonstrating the positive impact of beauty, multiple beauty brands joined together with QVC and CEW for an event that supported the CEW Foundation’s Cancer and Careers charitable organization.
Jul 10, 2013 | 01:39 PM CDT
By: Jeff Falk
Although structure is important to business and product development, the ability to be fluid and change as needs arise is more important than ever.