Most Popular in:

Marketing

171

Effective Sampling Strengthens Brands

126

Ethnic Skin Care: An Opportunity for Personal Connection

120

The Face of Change: Social Media's Impact on Beauty Branding

110

Not Just a Pretty Face: The Power of a Celebrity Endorsement

107

Buzz Words That Sell

100

Talking Tech

98

Innovative Ways to Promote Your Products in a Tight Economy

91

The Imperative Relevance of Ethnic Hair Care

88

Lipstick Factor: Marketing Strategies for a Downturn

78

Am I Talking to Myself? A Case Study on Rebranding

New in Marketing (page 58 of 73)

Nov 09, 2009 | 01:56 PM CST

Reaching the Right Man: Make Your Packaging Work Overtime

By: Lisa Doyle

Leverage your packaging to connect with male consumers and build the man/brand relationship.

Nov 09, 2009 | 10:16 AM CST

Fair-trade in Beauty: Certification and Case Studies

By: Imogen Matthews

The beauty industry has always lagged behind food in the development of fair-trade certification, but this is set to change with the announcement of the first fair-trade certified products in the U.K. The history of fair-trade and latest initiatives in beauty, including examples of brands using the new fair-trade mark, are examined.

Oct 29, 2009 | 03:03 PM CDT

Cosmoprof Worldwide Bologna and Ipekyolu Exhibitions Announce Strategic Partnership

Partnership toward further development of BeautyEurasia Istanbul; 2010 edition of show to be powered by Cosmoprof Worldwide Bologna.

Oct 12, 2009 | 12:03 PM CDT

P&G To Expand Custom-published Magazine to U.S. Market

North American circulation could hit 18 million; impacting print ad spend.

Oct 12, 2009 | 09:22 AM CDT

Unilever Brand Leverages New Video Ad Format

Vaseline employs technology to create active ad viewing experience; goal to allow consumers to connect with brand on their own terms.

Oct 09, 2009 | 09:58 AM CDT

OPI Partners With Dell

In a unique collaboration, Dell will market laptops in 26 exclusive OPI color choices already available in OPI's nail lacquer collection.

Oct 05, 2009 | 03:17 PM CDT

Case Study: Adjusting for the Holidays

By: Tina Chovanec

Seasonal marketing can complicate things for even well-researched, targeted and received brands. Solutions are there after careful consideration of options and cost assessments.

Oct 05, 2009 | 03:12 PM CDT

Future Perfect

By: Nancy McDonald and Salvador Pliego

Though it may seem as if the current economic climate has indefinitely postponed the reality of the next big thing, the beauty industry may simply be under leveraging the potential of its smaller, ongoing breakthroughs and could be on the cusp of an incredibly exciting time.

Sep 04, 2009 | 10:50 AM CDT

Meet the Conductor—Neil Katz

Neil Katz
By: Nancy Jeffries

Orchestrating celebrity and fragrance to strike the right chord with consumers.

Sep 04, 2009 | 10:45 AM CDT

1 + 1 = 3

By: Jeb Gleason-Allured

P&G’s Steve Hicks on challenging category belief systems and innovating for superior fragrances and flavors that build brands.