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New in Marketing (page 58 of 127)
Apr 22, 2013 | 02:25 PM CDT
According to a new poll, eight in ten Americans (80%) say they will seek out green products, but only three in ten (30%) are willing to pay extra for them.
Apr 12, 2013 | 01:17 PM CDT
The beauty company laid out its plans for attracting the next generation of Chinese luxury consumers, namely with the introduction of innovations like Clarisonic and Yves Saint Laurent Beauté.
Apr 11, 2013 | 11:53 AM CDT
Organic Certification, Anniversaries, Skin and Sun Care Options, and More Beauty Packaging News for Mid April 2013
See new packaging from Lumson, Mega Airless, M&H Plastics and more, as well as more news and innovations coming through the beauty packaging market.
Apr 10, 2013 | 11:06 AM CDT
This supplement from digital think tank L2 takes a deeper dive into industry trends and best practices in the EU 5 (France, Germany, Italy, Spain and the U.K.) hair care and color market.
Apr 09, 2013 | 03:49 PM CDT
For the 2013 listing, despite a very slight brand value fall, Olay held its dominant position at the top of the BrandFinance Cosmetics 50 table.
Apr 09, 2013 | 11:50 AM CDT
The ShopperLab of Henkel Ibérica is a new initiative from Henkel that looks at shopper marketing and consumer behavior in-store.
Apr 09, 2013 | 11:44 AM CDT
Tippi Shorter joins the Aveda global artistic team as the global artistic director for textured hair.
Apr 08, 2013 | 09:48 AM CDT
To complement the launch of its new lineup of bar soaps, Old Spice will roll out a new broadcast television advertising campaign that pays tribute to the popular jingle soap commercials of the 1980s and 1990s.
Apr 05, 2013 | 12:48 PM CDT
The winners will be named in New York on May 17, 2013.
Apr 05, 2013 | 12:31 PM CDT
Brands that can successfully position themselves to attract broad consumer groups are breaking through the glass ceiling, according to Organic Monitor.