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New in Marketing (page 59 of 127)
Apr 08, 2013 | 09:48 AM CDT
To complement the launch of its new lineup of bar soaps, Old Spice will roll out a new broadcast television advertising campaign that pays tribute to the popular jingle soap commercials of the 1980s and 1990s.
Apr 05, 2013 | 12:48 PM CDT
The winners will be named in New York on May 17, 2013.
Apr 05, 2013 | 12:31 PM CDT
Brands that can successfully position themselves to attract broad consumer groups are breaking through the glass ceiling, according to Organic Monitor.
Apr 04, 2013 | 11:02 AM CDT
The pink carpet helps honor the company's 50th anniversary.
Apr 04, 2013 | 10:59 AM CDT
The assortment of beauty products include the exclusive launch of Crystallize Your Lips, a collection of six new lipstick shades.
Apr 04, 2013 | 10:50 AM CDT
L'Oréal USA Women in Digital is an initiative that focuses on women working in digital marketing, technology and IT functions. The program offers opportunities for women entrepreneurs to address the beauty industry with technology created by women that engage connected female consumers.
Apr 03, 2013 | 03:32 PM CDT
By: Nancy Jeffries
Facebook's Erin Hunter, L’Oréal Paris' Kelly Solomon and Macy's Jennifer Kasper share their approaches to utilizing the online landscape to best advantage.
Apr 03, 2013 | 10:49 AM CDT
Cosmetic Promotions finds offering samples of beauty products at community and cultural events is a good way to reach the African American and Hispanic American markets.
Apr 02, 2013 | 03:50 PM CDT
By: Justin Bullock
With a fun sense of humor and sophisticated sensibility, the Dreadnought men’s grooming brand is cultivating its British roots to best connect with U.S. male consumers.
Apr 02, 2013 | 08:59 AM CDT
Beauty brand Murad has been named the "Official Skincare Partner" of the MLB team the Los Angeles Dodgers for the second year in a row.