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Jan 24, 2012 | 09:52 AM CST
Sacramone will represent brands such as CoverGirl, Pantene, Secret and Olay, some of which will produce limited-edition products with Olympic Games packaging.
Jan 20, 2012 | 03:55 PM CST
By: Nancy Jeffries
CEW event focuses on best practices in meeting the needs of the Hispanic consumer, a growing group with an estimated $1.2 trillion spending power.
Jan 18, 2012 | 05:36 PM CST
Friday, January 20, nomination deadline for The Fragrance Foundation's 2012 FiFi Awards; Fragrance of the Year includes five subcategories.
Jan 17, 2012 | 03:39 PM CST
By: Abby Penning
Although consumers are more often showing a preference for products with less packaging, eco-friendly strategies need to be in line with a brand's overall message in order to make the best impact.
Jan 17, 2012 | 02:11 PM CST
Eleven new members from the fragrance and beauty industry join
Jan 17, 2012 | 11:23 AM CST
By: Kline & Company
While many beauty brands are investing in online and social marketing strategies for their products, Kline & Company reports that traditional advertising is still very much in the thick of the marketing mix.
Jan 17, 2012 | 11:12 AM CST
Sandra Echeverria has signed on with the Johnson & Johnson skin care line as a U.S. brand ambassador, helping the company further its multicultural initiatives.
Jan 13, 2012 | 01:30 PM CST
The actress will appear in campaign ads for the fragrance beginning in fall 2012.
Jan 11, 2012 | 01:40 PM CST
The Fragrance Foundation will be accepting submissions for the 2012 FiFi Award for Technological Breakthrough of the Year through Feb. 1, 2012.
Jan 09, 2012 | 03:42 PM CST
By: Abby Penning
Gillette is sponsoring a range of athletes for the 2012 Olympics, the beginning of a 10-year partnership between the Olympics and P&G.