Most Popular in:
New in Marketing (page 59 of 128)
Apr 22, 2013 | 03:02 PM CDT
As mobile usage increases and shifts, CPG brands are using mobile advertising to target consumers and drive brand awareness to keep their products top of mind, according to a new report.
Apr 22, 2013 | 02:53 PM CDT
The session will teach attendees how to reframe conversations, budgets and efforts around online strategy based on brand objectives.
Apr 22, 2013 | 02:41 PM CDT
Since 2008, the company has achieved a CO2 reduction of more than one million tonnes from its manufacturing and logistics operations.
Apr 22, 2013 | 02:25 PM CDT
According to a new poll, eight in ten Americans (80%) say they will seek out green products, but only three in ten (30%) are willing to pay extra for them.
Apr 12, 2013 | 01:17 PM CDT
The beauty company laid out its plans for attracting the next generation of Chinese luxury consumers, namely with the introduction of innovations like Clarisonic and Yves Saint Laurent Beauté.
Apr 11, 2013 | 11:53 AM CDT
Organic Certification, Anniversaries, Skin and Sun Care Options, and More Beauty Packaging News for Mid April 2013
See new packaging from Lumson, Mega Airless, M&H Plastics and more, as well as more news and innovations coming through the beauty packaging market.
Apr 10, 2013 | 11:06 AM CDT
This supplement from digital think tank L2 takes a deeper dive into industry trends and best practices in the EU 5 (France, Germany, Italy, Spain and the U.K.) hair care and color market.
Apr 09, 2013 | 03:49 PM CDT
For the 2013 listing, despite a very slight brand value fall, Olay held its dominant position at the top of the BrandFinance Cosmetics 50 table.
Apr 09, 2013 | 11:50 AM CDT
The ShopperLab of Henkel Ibérica is a new initiative from Henkel that looks at shopper marketing and consumer behavior in-store.
Apr 09, 2013 | 11:44 AM CDT
Tippi Shorter joins the Aveda global artistic team as the global artistic director for textured hair.