Most Popular in:
Marketing
106
New in Marketing (page 59 of 72)
Aug 31, 2009 | 02:41 PM CDT
Talking Beauty and Wellness with Peter Lamas of Lamas Beauty
By: Jeff Falk
Founder of Lamas Beauty talks about marketing platforms and products built and dependant on a “beauty from the inside” platform, as well as the impact of an evolving perception of wellness and beauty.
Aug 18, 2009 | 03:39 PM CDT
X-Ceuticals Conference to Explore Emerging Cosmeceuticals/Nutraceuticals Market
HBA event will explore current market trends, natural active ingredients, regulations and technical innovations emerging from the synergy of cosmeceuticals and nutraceuticals.
Aug 11, 2009 | 02:27 PM CDT
The New Age of Antiaging
By: Jeff Falk
According to Euromonitor International’s June 2009 State of the Industry report, consumers clearly prioritize age-prevention above all else—allowing antiaging, as a global subcategory of skin care, to remain relatively unscathed as consumers’ tightened their purse strings. Still, both marketers and suppliers have been forced to reevaluate how consumers spend and adjust game plans accordingly. The resounding universals of fact-based claims—staying true to a brand mission and capturing the consumer’s imagination—remain, and a panel of marketers and suppliers delve into the issues.
Aug 11, 2009 | 02:08 PM CDT
Eco-labels: Environmental Marketing in the Beauty Industry
By: Margaret H. Whittaker, Elizabeth Engimann and …
Selecting an eco-label with which a brand and its target consumer group are most comfortable, translating to success on shelf, first requires an understanding of these eco-labels and their standards.
Jul 31, 2009 | 07:20 PM CDT
Buying into Functional Foods
By: Alisa Marie Beyer
American women bat a cautious eye at nutraceuticals and nutricosmetics, but still believe in inside-out beauty.
Jul 31, 2009 | 07:12 PM CDT
Case Study: Rebranding a Cosmetics Line
By: Aniko Hill
The impetus, steps involved and outcome of a rebrand.
Jul 13, 2009 | 09:41 AM CDT
Gillette Signs NASCAR Driver as Spokesmodel
Youngest driver to ever win a NASCAR Sprint Cup Series race added to brand's core marketing platform.
Jul 08, 2009 | 11:24 AM CDT
Men's Hair Care
By: Jeff Falk
Brooke Carlson, vice president and general manager, Rusk, discusses the challenges in marketing to men and the factors that go into men purchasing decisions.
Jul 06, 2009 | 12:25 PM CDT
Making the Brand/Consumer Connection (and sale) Online
By: Jeff Falk
According to a forecast by Forrester Research, online retail will account for 8% of all U.S. retail sales by 2013—a $229 billion feat. GCI magazine asked a panel of online retail experts* about the impact of the channel on brands and strategies.
Jul 06, 2009 | 12:15 PM CDT
Twittering from the Field and the Bench
By: Pierce Mattie
Twitter’s value extends beyond building brand/consumer relationships and is proving to be an asset in the lab.