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Mar 25, 2013 | 11:34 AM CDT
Sample Packaging Engagement
By: Abby Penning
Engaging consumers with new or revamped products can be difficult, but developing distinct sampling programs with engaging sample packages is definitely a good start.
Mar 25, 2013 | 10:13 AM CDT
Mineral Fusion On Board at Ulta
The mineral-focused beauty brand is appearing on Ulta shelves beginning in March 2013.
Mar 22, 2013 | 04:34 PM CDT
Multifunctionality: The Sweet (and Sour) Spot for Color Cosmetics
By: Rob Walker, Euromonitor International
Multitasking beauty products are on the rise, with multifunctionality dominating many color brand strategies. The resulting growth is not without a downside.
Mar 22, 2013 | 04:21 PM CDT
Mar 22, 2013 | 04:01 PM CDT
Take Your Color Business to the Next Level
By: Alisa Marie Beyer
As consumers’ thirst for amazing clinical results continues to grow, a new segment of the beauty shelf is sitting up and taking notice—color.
Mar 22, 2013 | 03:49 PM CDT
Retailers Mine Consumer Feedback to Turn Data Into Gold
By: Daniela Ciocan
Does consumer feedback result in foolproof buying decisions?
Mar 22, 2013 | 03:31 PM CDT
Dedicated Follower of Fashion
By: Jeff Falk
If being trendy is the cornerstone of your beauty brand, you may want to look into building a firmer footing.
Mar 22, 2013 | 03:18 PM CDT
Creating a Prestige Experience in the Digital Age
By: Michael Tarquinio
A feeling of connection is imperative to create a brand fan, but inspiring those feelings is distinctly more challenging when customers shop from the Internet.
Mar 21, 2013 | 04:52 PM CDT
CEW(UK) Announces 2013 Beauty Award Finalists
The winners of the CEW(UK) 2013 Beauty Awards will be announced April 26, 2013.
Mar 21, 2013 | 04:11 PM CDT
Seminars, Special Events Highlight Luxury Packaging at Luxe Pack New York
Growing in exhibition space and exhibitors, the event focuses on bringing luxury packaging innovations and trends to the beauty/cosmetics/fragrance, personal care, food, wine and spirits, fashion/accessories, jewelry/watches and more.