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Marketing

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Am I Talking to Myself? A Case Study on Rebranding

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Ethnic Skin Care: An Opportunity for Personal Connection

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Not Just a Pretty Face: The Power of a Celebrity Endorsement

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New in Marketing (page 61 of 73)

Jul 06, 2009 | 11:37 AM CDT

Putting on a New Face—Environmentalism’s Impact on Ingredients and Packaging

By: Liz Grubow

Creating cradle-to-cradle has implications for ingredient and packaging choices—as well as business and marketing strategies.

Jul 06, 2009 | 09:51 AM CDT

Gillette Launches New Global Brand Marketing Campaign

Campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.

Jun 26, 2009 | 11:48 AM CDT

Site; Brand Partner to Create Virtual Counter Experience for Women of Color

Essence.com partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.

Jun 15, 2009 | 12:48 PM CDT

Elizabeth Arden Signs Claudia Schiffer as Face of New Fragrance

Campaign for Italian designer Alberta Ferretti's signature fragrance to debut in Italy.

Jun 15, 2009 | 12:12 PM CDT

GCI Joins Online Radio Discussion on Beauty Opportunities; Best Practices

Industry expert roundup to discuss trends and opportunities in the beauty industry.

Jun 05, 2009 | 04:27 PM CDT

Everything Old is News Again

By: Nancy McDonald and Salvador Pliego

Although not always as sexy as new ingredients and technologies, proven ingredients get the job done and are embraced by consumers. It is the combined job of marketing and R&D to couple the proven with new and appropriate technology to launch a cutting-edge, winning finished product.

Jun 04, 2009 | 11:13 AM CDT

L'Oréal Paris Celebrates 100 Years

Core and iconic products will be available at strategic price points for a limited time through U.S. retailers.

Jun 03, 2009 | 12:28 PM CDT

Consumer-personalized Online Ad Platform Launched

Software allows consumers to upload personal photos directly to ads for personalized beauty simulations.

Jun 01, 2009 | 12:34 PM CDT

Skin Care Brand; Retailer Sponsor Skin Cancer Screening Tour

The Skin Cancer Foundation’s 2009 “Road to Healthy Skin” Tour, presented by Aveeno and Rite Aid, kicked off near Grand Central Terminal on May 4, 2009.

May 13, 2009 | 04:07 PM CDT

Crisis, Necessity and Desire: Changing the Beauty Game

By: Jeb Gleason-Allured

Fashion Group International’s recent Beauty Game Changers event explored brand success in the current economic environment and trends impacting ongoing success.