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New in Marketing (page 62 of 96)
Nov 16, 2011 | 02:33 PM CST
The prestige fragrance category gained 10% in U.S. department stores in 2011 over the same period in 2010, for sales of $1.7 billion from January to October 2011, and all signs indicate a strong holiday season for the category.
Nov 08, 2011 | 09:48 AM CST
The Soap Dish, the new online community that has named Melissa McCarthy as its host, is part of the soap brand's recent rebranding efforts, and it is based off a recent survery of moms Ivory conducted.
Nov 08, 2011 | 09:29 AM CST
The fragrance is set to debut in April 2012 exclusively at Macy's, with distribution expanding beginning in May, and it represents the beginning launch of her lifestyle brand.
Nov 08, 2011 | 08:36 AM CST
By: Nancy Jeffries
On Oct. 27, 2011, Cosmetic Executive Women (CEW) welcomed the Clinique triumvirate of Lynne Greene, Agnes Landau and Janet Pardo to discuss distinguishing and aligning a brand and creating local and global relevance.
Nov 03, 2011 | 08:50 AM CDT
By: Art Rich, Ph.D.
The product development group functions as the swing activity between product marketing and research and development. It is involved with the selection of product(s) that will satisfy marketing needs for the new product launch.
Nov 01, 2011 | 07:01 PM CDT
June 2012 conference track topics will include creating successful brands; package design and consumer appeal; new ingredients and formulation processes, regulatory updates; social media and effective marketing solutions; and real-world case studies.
Nov 01, 2011 | 09:28 AM CDT
By: Craig Sawicki
A brief look at the economy’s impact on retail and the subsequent impact on consumers’ buying preferences and habits, but packaging can still sway them in what they buy.
Nov 01, 2011 | 09:04 AM CDT
By: Rick Ruffolo
Even brands that don’t have a direct connection to a distinct fragrance character or profile should evaluate the opportunity to enhance the brand experience through scent.
Nov 01, 2011 | 08:30 AM CDT
By: Rob Murphy
Building a connection with your audience can be strengthened via face-to-face engagements where social media is a priming factor.
Nov 01, 2011 | 08:25 AM CDT
By: Alisa Marie Beyer
So much more than merely talking to your consumers, social media has emerged as the fastest and most effective way for a brand to reach its consumers in a world where new modes of communication seem to appear every day—and it’s not the brands that are leading the charge.