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New in Marketing (page 62 of 129)
Mar 25, 2013 | 12:01 PM CDT
By: Jim Perry
Purchase engagement represents the first moment of truth between a product and a consumer, but the actual application of the product represents a potentially even more important second moment of truth.
Mar 25, 2013 | 11:34 AM CDT
By: Abby Penning
Engaging consumers with new or revamped products can be difficult, but developing distinct sampling programs with engaging sample packages is definitely a good start.
Mar 25, 2013 | 10:13 AM CDT
The mineral-focused beauty brand is appearing on Ulta shelves beginning in March 2013.
Mar 22, 2013 | 04:34 PM CDT
By: Rob Walker, Euromonitor International
Multitasking beauty products are on the rise, with multifunctionality dominating many color brand strategies. The resulting growth is not without a downside.
Mar 22, 2013 | 04:21 PM CDT
By: Sara Mason
A color preview for spring and summer 2013.
Mar 22, 2013 | 04:01 PM CDT
By: Alisa Marie Beyer
As consumers’ thirst for amazing clinical results continues to grow, a new segment of the beauty shelf is sitting up and taking notice—color.
Mar 22, 2013 | 03:49 PM CDT
By: Daniela Ciocan
Does consumer feedback result in foolproof buying decisions?
Mar 22, 2013 | 03:31 PM CDT
By: Jeff Falk
If being trendy is the cornerstone of your beauty brand, you may want to look into building a firmer footing.
Mar 22, 2013 | 03:18 PM CDT
By: Michael Tarquinio
A feeling of connection is imperative to create a brand fan, but inspiring those feelings is distinctly more challenging when customers shop from the Internet.
Mar 21, 2013 | 04:52 PM CDT
The winners of the CEW(UK) 2013 Beauty Awards will be announced April 26, 2013.