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Marketing

172

Effective Sampling Strengthens Brands

126

Ethnic Skin Care: An Opportunity for Personal Connection

120

The Face of Change: Social Media's Impact on Beauty Branding

110

Not Just a Pretty Face: The Power of a Celebrity Endorsement

107

Buzz Words That Sell

100

Talking Tech

98

Innovative Ways to Promote Your Products in a Tight Economy

88

Lipstick Factor: Marketing Strategies for a Downturn

84

The Imperative Relevance of Ethnic Hair Care

78

Am I Talking to Myself? A Case Study on Rebranding

New in Marketing (page 62 of 73)

Feb 03, 2009 | 01:54 PM CST

Brand Security's White Knight—Packaging

By: John Perkins

The hazards of nonsecure packaging go beyond product damage and can lead to a severe devaluation of a brand. Numerous decisions in packaging and component choices are logical options for brand security.

Jan 27, 2009 | 10:01 AM CST

Calvin Klein Fragrances Launches Online Brand Experience

Interactive Web site features widgets that can migrate from the site to users' social networking pages, allowing them to experience the brand in their own online worlds.

Jan 27, 2009 | 09:53 AM CST

Schering-Plough Signs Spokesmodel for Sun/Skin Repair Product

Brooke Shields to be the face of Coppertone's new sunscreen featuring antiaging ingredients.

Jan 09, 2009 | 03:33 PM CST

Goodbye Big Logos—Hello Snazzy Packaging

By: Julia Anne Matheson and Anna Balichina

With big logos no longer in fashion and packaging’s role emphasized and key to brand protection, should beauty companies change their trademark strategy?

Jan 09, 2009 | 03:01 PM CST

Marketing Matters: Changes Bring Opportunities

By: Liz Grubow

Marketing products for menopausal women around the globe poses challenges and opportunities for the skin care industry.

Dec 18, 2008 | 10:25 AM CST

Marketer Targets Unique, Narrowly Defined Consumer

Novel trial effort on extreme skin condition of school bus mechanics meant to demonstrate effectiveness and wider potential of product.

Dec 10, 2008 | 01:03 PM CST

Marketing and R&D Magic: Dissimilarities Pull the Best from R&D and Marketing

By: Nancy McDonald and Salvador Pliego

It takes breakthrough ingredients and technologies from R&D and imaginative marketing ideas to make new product magic.

Dec 10, 2008 | 12:31 PM CST

Marketing Matters: Creating A Successful Brand in Challenging Times

By: Donna Barson

Building a successful brand depends on doing a number of things well.

Dec 04, 2008 | 03:41 PM CST

Fashion Group Talks Trends

By: Nancy Jeffries, Contributing Editor

2009 promises classic colors and looks in both cosmetics and fashion.

Nov 21, 2008 | 11:29 AM CST

Giving Back and the Green Thumb

Afterglow
By: Sara Mason

Ethnic cosmetic brands’ discuss 'cause’ marketing and eco-friendly products.