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New in Marketing (page 63 of 73)
Nov 13, 2008 | 02:07 PM CST
Brand's campaign integrated tie-in to Wal-Mart's Soundcheck music Web site; aims at younger female consumers.
Nov 05, 2008 | 02:41 PM CST
By: Alisa Marie Beyer, The Benchmarking Company
Nutricosmetics and cosmeceuticals serve consumers whose lifestyles lead them to naturals. Yet, the majority of consumers can’t define what these products are, even while willing to use them.
Nov 05, 2008 | 01:18 PM CST
By: Aniko Hill
Branding transcends fashion or trends, but there are points in companies’ growth trajectories in which relaunching a brand reconnects with target consumers and strengthens the relationship.
Nov 04, 2008 | 02:59 PM CST
Beautyfix.com launches quarterly beauty sampling program to introduce consumers to new brands and products.
Oct 22, 2008 | 10:20 AM CDT
In a campaign to "let the product's efficacy speak for itself," Vaseline enlists small-town America resident to spread the word about its new skin care product.
Oct 14, 2008 | 11:50 AM CDT
By: Alisa Marie Beyer
Understanding the power of women listening to recommendations from girlfriends and also making their own recommendations is gaining importance for all beauty marketers.
Oct 14, 2008 | 11:39 AM CDT
By: Nancy Jeffries
Long-lasting, hydrating, high-tech, socially responsible and more—the market for color has brand new dimensions.
Oct 13, 2008 | 04:57 PM CDT
By: Karen A. Newman
Marjorie Kitzrow has put a 30-year-career’s worth of marketing and brand building experience into the launch of Summersent, the first prestige fragrance for women to be launched by her company, Marjorie Midgarden Fragrances. The company grew from the memorable aroma of a single bloom into a firm dedicated to the creation and marketing of fine fragrance and related products through premium channels.
Oct 13, 2008 | 04:51 PM CDT
By: Donna Barson
The retail marketplace continues to contract with every merger or buyout. How do marketers cope with the growing number of super companies?
Oct 10, 2008 | 04:38 PM CDT
By: Alisa Marie Beyer
Is your beauty advertising resonating and connecting with female consumers? Is it building a brand relationship with them that is leading to increased sales? What does it take to create an insanely good beauty advertisement?