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Oct 10, 2008 | 04:38 PM CDT
Beauty Advertising That Gets Results
By: Alisa Marie Beyer
Is your beauty advertising resonating and connecting with female consumers? Is it building a brand relationship with them that is leading to increased sales? What does it take to create an insanely good beauty advertisement?
Oct 10, 2008 | 04:13 PM CDT
Thinking Outloud: Paint It Black
By: Jeff Falk
Nothing stands out from the all-black crowd of recent fragrance releases for men.
Oct 10, 2008 | 04:10 PM CDT
Chemical Reaction: Cognitive Dissonance
By: Steve Herman
There are brand owners who employ a manipulative marketing strategy called “cognitive dissonance,” creating a disconnect that separates a product from its intended purpose, which then becomes the key to its success.
Oct 09, 2008 | 10:29 AM CDT
Marketing Matters: Fuel Costs Affect Beauty Buys
By: Liz Grubow
People admit to making different choices due to high gas prices.
Oct 07, 2008 | 12:26 PM CDT
Meet the Press: Beauty Editors Speak Out
By: Leslie Benson
Consumer beauty magazine editors discuss making the most of PR, reaching consumers through beauty pages and the trends that intrigue.
Oct 03, 2008 | 03:09 PM CDT
The Naturals Consumer: 12 Truths
By: Jeb Gleason-Allured
The path to success in naturals is reaching all consumers, addressing the whole person—spiritually and emotionally—and educating them. Tell your story.
Sep 16, 2008 | 11:57 AM CDT
CoverGirl Cosmetics Confirms Partnership with Ellen DeGeneres
Comedienne's face will be the focus of new advertisements in January 2009; company says she is the "the quintessential CoverGirl."
Sep 12, 2008 | 12:05 PM CDT
SpongeTech Launching Campaign on SIRIUS XM Radio
National ad campaign for foaming sponges hits air in September; company cites success of two shows in promoting products to loyal audience.
Sep 08, 2008 | 07:58 PM CDT
Mexican Star Becomes Olay Spokeperson
Lucero selected to represent the skin care line in the U.S. and Mexico; to be featured in Hispanic media outlets.
Sep 05, 2008 | 03:11 PM CDT
The Face of Change: Social Media's Impact on Beauty Branding
By: Jamison Davis
The promotion of beauty products tends to be inherently more believable when it’s advice coming from a friend or acquaintance. Therefore, social media and sophisticated, encompassing Web sites offering information and the ability to buy are becoming more integral to the success of many brands.