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Sep 05, 2008 | 03:11 PM CDT
The Face of Change: Social Media's Impact on Beauty Branding
By: Jamison Davis
The promotion of beauty products tends to be inherently more believable when it’s advice coming from a friend or acquaintance. Therefore, social media and sophisticated, encompassing Web sites offering information and the ability to buy are becoming more integral to the success of many brands.
Sep 05, 2008 | 02:47 PM CDT
Marketing Matters: Getting to Know Millennium Mom
By: Donna C. Barson
By 2013, advertisers who want to increase market share will need to replace old attitudes with new realities by targeting more diverse demographic groups on a personal level.
Sep 05, 2008 | 01:43 PM CDT
Cyber Anthropology: Why Blogs Matter
By: Michelle Krell Kydd
Marketers can learn a lot by mining online fragrance communities.
Sep 05, 2008 | 12:14 PM CDT
Packaging Design: Engaging Consumers
By: John Lamb
As the role of marketing becomes increasingly important, packaging design becomes key in the overall mix.
Sep 05, 2008 | 12:08 PM CDT
Marketing Matters: Chinese Culture and its Effect on Skin Care Trends in China
By: Liz Grubow
Chinese women are being pulled in two directions: one that is influenced by the past and one that embraces the future.
Sep 03, 2008 | 04:52 PM CDT
New Marketing Techniques—Changing the Game
By: Donna C. Barson
New media outlets are creating a wealth of marketing opportunities. Which will be successful? The answer may depend on how well a marketer blends the old with the new.
Sep 03, 2008 | 04:48 PM CDT
Effective Sampling Strengthens Brands
Because traditional media cannot convey a brand’s consistency, scent or color on the consumer’s skin, sampling is an increasingly important and effective method to gain consumer trial of a product and for brands to expand their consumer base.
Aug 28, 2008 | 04:22 PM CDT
Marketing Matters: Are You a Trend Watcher?
By: Donna C. Barson
All indications are that males are spending more and more time and money on personal grooming.
Aug 28, 2008 | 02:43 PM CDT
The Challenges of a U.S. Launch
By: Michael Long and Chris Czajkowski
The idea of launching international brands into the U.S. market presents an exciting yet intimidating proposition for many international brands. A strong U.S. management partner is the first step to meeting the challenge.
Aug 28, 2008 | 02:36 PM CDT
Gillette and EA Sports Announce Global Partnership
Co-promotional marketing opportunities will focus on similar male consumers.