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New in Marketing (page 67 of 74)
Aug 28, 2008 | 12:26 PM CDT
By: Donna C. Barson
Successful multi-channeling can help a brand thrive in a changing retail market.
Aug 28, 2008 | 12:13 PM CDT
By: Jeff Falk
Fragrance, or lack thereof, is elemental to brands. GCI magazine asks industry experts to consider fragrancing trends and the role of fragrances in skin care brands.
Aug 27, 2008 | 04:52 PM CDT
By: T. Joseph Lin, PhD
SK-II closed its retail counters in China following a government finding of contamination. The move has been seen as both a responsible act to protect consumers and a misstep that may have tarnished brand image.
Aug 27, 2008 | 04:44 PM CDT
By: Nancy Jeffries
Scent can strengthen an emotional connection to a brand, and innovative technologies are providing more ways to create and reinforce this powerful bond.
Aug 26, 2008 | 04:36 PM CDT
By: Donna Barson
It is no longer enough for a product to simply do what it claims to do in order to succeed. Products must appeal to consumers by catering to their social consciousness.
Aug 26, 2008 | 12:10 PM CDT
By: Alisa Marie Beyer
Girlfriend-to-Girlfriend (G2G) communications have proven to be a strong motivator for women to try a new brand, dump their old brand and recommend (or not recommend) a brand to a friend. It’s also proven to help move products faster and build up the bottom line of a beauty brand just as effectively as traditional marketing methods.
Aug 18, 2008 | 10:27 AM CDT
Brand showcases offerings within an interactive, educational environment at state fair.
Aug 06, 2008 | 09:52 AM CDT
Company's media spend shifts but does not decrease in response to rising commodity costs and consumer trade down...
Aug 05, 2008 | 02:40 PM CDT
By: Liz Grubow
Brand marketers in the personal care segment expand clinical and salon experiences to the home for mass appeal.
Aug 05, 2008 | 02:09 PM CDT
By: Valerie Hart
Understanding consumer preferences is critical to the success of any product. There are key concerns and critical test aspects that need to be considered in developing and conducting consumer studies that lead to this understanding.