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New in Marketing (page 67 of 128)
Feb 04, 2013 | 04:16 PM CST
By: Alisa Marie Beyer
On the crowded beauty shelf, there’s only one way to be sure your brand is connecting with consumers and singing the song she wants to hear—your packaging.
Feb 04, 2013 | 02:03 PM CST
By: Remyi Fredson-Cole
Building the right foundation is the only way to create a stable, successful beauty brand.
Feb 04, 2013 | 11:33 AM CST
By: Imogen Matthews
Much is made of the importance of social media and Internet retailing, as well as of having an online media strategy, and yet many beauty brands have yet to embrace one. Imogen Matthews, consultant to in-cosmetics, researches the latest social media and e-retail trends and implications for the beauty industry.
Feb 04, 2013 | 09:09 AM CST
The 2013 Paris event, April 16–18, expects more than 600 exhibitors, providing ample opportunities to do business and network with thousands of industry professionals.
Feb 01, 2013 | 11:23 AM CST
The beauty brand and fashion designer are collaborating on a collection set to debut in fall 2013.
Jan 31, 2013 | 02:05 PM CST
According to a new white paper from Anthem Worldwide, "a full two-thirds of women believe a brand that motivates them to be healthy is important when considering which brands of products to buy."
Jan 31, 2013 | 01:34 PM CST
In honor of its 50th anniversary, Mary Kay is revamping its website.
Jan 29, 2013 | 10:37 AM CST
Think tank L2 says beauty brands aren't only trying to get their products into the hands of "vloggers," or video bloggers, they are also peppering vlogger videos with InVideo ads.
Jan 25, 2013 | 10:42 AM CST
According to an analyst insight article focused on the U.K., cautious consumer spending has created a challenge for prestige beauty that offers two choices: either create offerings at lower prices or increase perceived value for money and therefore prices. In skin care, the latter option appears to be working.
Jan 25, 2013 | 10:31 AM CST
The event, which will take place April 30, 2013, in New York, recognizes the packaging work of Gabai-Pinksy through Estée Lauder's Aramis and Designer Fragrances, BeautyBank and IdeaBank.