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New in Marketing (page 67 of 127)
Jan 24, 2013 | 12:03 PM CST
By: Sarah Ban
Proof of scientific claims are important to many consumers when they choose what products to purchase, particularly if they’re looking to remedy a certain issue such as aging or acne, and content marketing—through blogs, e-books, and other info and products—can be used as a long-term, long-form version of ad and/or label copy to convince customers of a product's statements.
Jan 22, 2013 | 10:42 AM CST
The beauty brand launched www.forgirlsinscience.org, a website designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics
Jan 17, 2013 | 01:43 PM CST
Using a nationwide "Kiss & Tell" experiment, the P&G shaving brand will look at if women prefer kissing stubbly or clean shaven men.
Jan 15, 2013 | 11:43 AM CST
The Beiersdorf skin care brand is getting revamped look for 2013.
Jan 15, 2013 | 11:32 AM CST
The Advanced Haircare line encourages women to move from the two-step wash-and-condition hair care practice to the three-step practice of wash, condition and treat.
Jan 15, 2013 | 11:26 AM CST
Actress Drew Barrymore's Flower cosmetics line is beginning to appear in Walmart stores and on walmart.com.
Jan 14, 2013 | 10:27 AM CST
Alber Elbaz is working with Lancôme on a makeup collection entitled Lancôme x Alber Elbaz that will debut in June 2013.
Jan 11, 2013 | 09:58 AM CST
J.R. Rigley takes on the role of chief marketing officer at Watkins Inc., the Minnesota-based parent company of the natural beauty brand J.R. Watkins.
Jan 10, 2013 | 10:36 AM CST
The beauty subscription is taking orders in the U.K beginning January 10 and will ship its first U.K. boxes on January 16.
Jan 10, 2013 | 10:25 AM CST
In a partnership with astronaut Buzz Aldrin and the Space Expedition Corporation, Unilever's Axe is giving customers a chance to travel to space.