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Jan 24, 2013 | 12:03 PM CST

Using Content Marketing to Show Product Evidence

By: Sarah Ban

Proof of scientific claims are important to many consumers when they choose what products to purchase, particularly if they’re looking to remedy a certain issue such as aging or acne, and content marketing—through blogs, e-books, and other info and products—can be used as a long-term, long-form version of ad and/or label copy to convince customers of a product's statements.

Jan 22, 2013 | 10:42 AM CST

L’Oréal USA Empowers Girls to Seek More Science, Math, Engineering Opportunities

The beauty brand launched www.forgirlsinscience.org, a website designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics

Jan 17, 2013 | 01:43 PM CST

Gillette Looks at How Shaving Behavior Affects Kissing

Using a nationwide "Kiss & Tell" experiment, the P&G shaving brand will look at if women prefer kissing stubbly or clean shaven men.

Jan 15, 2013 | 11:43 AM CST

Nivea Gets a New Global Design

The Beiersdorf skin care brand is getting revamped look for 2013.

Jan 15, 2013 | 11:32 AM CST

Encouraging Better Hair Care Regimens, L'Oréal Paris Launches Advance Haircare

The Advanced Haircare line encourages women to move from the two-step wash-and-condition hair care practice to the three-step practice of wash, condition and treat.

Jan 15, 2013 | 11:26 AM CST

Barrymore's Flower Line Launches at Walmart

Actress Drew Barrymore's Flower cosmetics line is beginning to appear in Walmart stores and on walmart.com.

Jan 14, 2013 | 10:27 AM CST

Lanvin Designer Announces Partnership with Lancôme for a Color Cosmetics Collection

Alber Elbaz is working with Lancôme on a makeup collection entitled Lancôme x Alber Elbaz that will debut in June 2013.

Jan 11, 2013 | 09:58 AM CST

New CMO for JR Watkins

J.R. Rigley takes on the role of chief marketing officer at Watkins Inc., the Minnesota-based parent company of the natural beauty brand J.R. Watkins.

Jan 10, 2013 | 10:36 AM CST

Birchbox Launches in the UK

The beauty subscription is taking orders in the U.K beginning January 10 and will ship its first U.K. boxes on January 16.

Jan 10, 2013 | 10:25 AM CST

Axe to Send Brand Fans to Space

In a partnership with astronaut Buzz Aldrin and the Space Expedition Corporation, Unilever's Axe is giving customers a chance to travel to space.