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New in Marketing (page 68 of 113)
Jun 01, 2012 | 09:26 AM CDT
By: Alisa Marie Beyer and Kate Helfrich
New thinking on what it takes to develop a cultlike beauty product—and why.
Jun 01, 2012 | 08:58 AM CDT
By: Isaac Lekach
Building brand fans and the product at the same time, the Selena Gomez fragrance launch leveraged online interaction and star power.
Jun 01, 2012 | 08:47 AM CDT
By: Jeff Falk
The quality of face-to-face interaction can't be denied.
May 31, 2012 | 03:00 PM CDT
Winners will be announced at an event in New York on June 20.
May 29, 2012 | 11:40 AM CDT
The direct seller also plans on relaunching the beauty brand in Korea, Japan and Thailand with a new line of skin care products.
May 29, 2012 | 11:29 AM CDT
This is the first beauty endorsement deal for the celebrity chef, which supports an at-home hair color line set to debut in July.
May 23, 2012 | 03:03 PM CDT
By: GCI Editors
Connecting through scent is a powerful tool for beauty brands, as it can directly affect the moods of consumers. Beauty and fragrance industry insiders weigh in on the importance of fragrance in beauty product branding, as well as the best ways to carry it out.
May 23, 2012 | 01:36 PM CDT
By: Laura Donna, Consumer Fragrance Education, LLC
New research uncovers a clear method for connecting consumers to the scents they will love.
May 23, 2012 | 12:31 PM CDT
By: Jeb Gleason-Allured
As more celebrities join the fragrance game, this article examines if it still makes sense for the marketplace.
May 23, 2012 | 11:50 AM CDT
Honoring the year's efforts in the fragrance industry, this year's FiFi Awards recognized companies such as P&G Prestige, IFF, Elizabeth Arden, Bath & Body Works, Coty and more.