Most Popular in:

Marketing

New in Marketing (page 68 of 113)

Jun 01, 2012 | 09:26 AM CDT

Time for a Fresh POV

By: Alisa Marie Beyer and Kate Helfrich

New thinking on what it takes to develop a cultlike beauty product—and why.

Jun 01, 2012 | 08:58 AM CDT

Fragrance Connection Through Online Interaction

<em>Selena Gomez</em> fragrance
By: Isaac Lekach

Building brand fans and the product at the same time, the Selena Gomez fragrance launch leveraged online interaction and star power.

Jun 01, 2012 | 08:47 AM CDT

You Can Have Your Triple Chocolate Cake and Eat It Too

By: Jeff Falk

The quality of face-to-face interaction can't be denied.

May 31, 2012 | 03:00 PM CDT

CITY Award Finalists Announced

Winners will be announced at an event in New York on June 20.

May 29, 2012 | 11:40 AM CDT

Amway Unveils New Brand Positioning for Artistry

The direct seller also plans on relaunching the beauty brand in Korea, Japan and Thailand with a new line of skin care products.

May 29, 2012 | 11:29 AM CDT

Giada De Laurentiis Named Celeb Ambassador for Clairol

This is the first beauty endorsement deal for the celebrity chef, which supports an at-home hair color line set to debut in July.

May 23, 2012 | 03:03 PM CDT

A Sensory Journey: Fragrance in Branding

By: GCI Editors

Connecting through scent is a powerful tool for beauty brands, as it can directly affect the moods of consumers. Beauty and fragrance industry insiders weigh in on the importance of fragrance in beauty product branding, as well as the best ways to carry it out.

May 23, 2012 | 01:36 PM CDT

The Case for Fragrance Family Loyalty

By: Laura Donna, Consumer Fragrance Education, LLC

New research uncovers a clear method for connecting consumers to the scents they will love.

May 23, 2012 | 12:31 PM CDT

The Math on Celebrity Fragrance: Do They Still Add Up?

By: Jeb Gleason-Allured

As more celebrities join the fragrance game, this article examines if it still makes sense for the marketplace.

May 23, 2012 | 11:50 AM CDT

2012 FiFi Winners Crowned

Honoring the year's efforts in the fragrance industry, this year's FiFi Awards recognized companies such as P&G Prestige, IFF, Elizabeth Arden, Bath & Body Works, Coty and more.