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New in Marketing (page 69 of 112)
May 03, 2012 | 03:51 PM CDT
The donation goes to support the P&G|Tema USA Youth Sports Fund, a campaign that aims to help inspire young women to live their best every day.
May 02, 2012 | 03:26 PM CDT
The CEW (U.K.) announced beauty product winners in 26 categories, and they will be featured in various retail outlets around the globe.
May 01, 2012 | 04:35 PM CDT
The market research company's report also finds loyalty is not king when it comes to deodorant users, with 50% reporting experimenting with other brands in the past year and young consumers seemingly more willing to switch.
May 01, 2012 | 04:29 PM CDT
The five judges, all experts in the beauty industry, have experience that range from beauty editors, brand consultants, advertising and marketing executives.
Apr 30, 2012 | 10:14 AM CDT
Award winners for 2012 will be announced May 21 and June 14.
Apr 27, 2012 | 04:15 PM CDT
Leading brands re-considering their approach to retail, mergers and acquisition, innovation and new products positioning in order to remain successful and relevant, says Euromonitor analysts during In-cosmetics press briefing.
Apr 27, 2012 | 03:38 PM CDT
The Beauty Company (TBC) will present "The Beauty Business Is Not for Sissies: How to be a Genius, Not a Disaster" at HBA Global Expo in June 2012, sharing key insights into structuring, managing and delivering a successfully commercialized beauty brand.
Apr 27, 2012 | 01:10 PM CDT
By: Len Loffler
Making the products that make people look better look better.
Apr 27, 2012 | 01:06 PM CDT
By: Aniko Hill
The variety of typography options available to beauty brands means you can say a lot—or a little—with the font your brand uses.
Apr 27, 2012 | 12:46 PM CDT
By: Sara Mason
As an unpoliced term, "cosmeceutical" can have myriad definitions. This makes ingredients and efficacy that much more important to brands targeting consumers seeking "cosmeceutical"-type products.