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New in Marketing (page 70 of 108)
Feb 10, 2012 | 10:09 AM CST
The pop star is set to begin working with the beauty brand on a worldwide campaign promoting its cosmetic products, and Wet n Wild will also introduce Fergie signature lines.
Feb 09, 2012 | 04:35 PM CST
More beauty brands are focusing on younger consumers, as Mintel reports that 37% of girls age 9–17 wear at least lip gloss/stick every day, while more than half of girls report consulting moms on cosmetic choices.
Feb 09, 2012 | 11:42 AM CST
An annual report from brand and customer loyalty consultancy Brand Keys shows the importance of meaningful differentiation in beauty and personal care brands.
Feb 09, 2012 | 10:57 AM CST
Barbara Palvin has been named a brand ambassadress for the brand.
Feb 09, 2012 | 10:54 AM CST
Nicole Scherzinger will represent the hair care brand.
Feb 02, 2012 | 10:49 AM CST
While serving as a flagship touch point for the skin care brand, the Eucerin Skin Institute also offers consumers the chance to interact with dermatologists, pharmacists and products.
Feb 01, 2012 | 11:22 AM CST
By: Trevor Legwinski
Tapping into consumers through social media unleashes a highly effective marketing channel, and a sustained, cross-channel effort aids understanding and communication with current customers and identifying new ones.
Feb 01, 2012 | 10:42 AM CST
By: Michelle Harper and Lori Miller Burns
Even before a product is sampled, consumers have formed an idea about how the fragrance should smell, likely based on its color.
Feb 01, 2012 | 10:24 AM CST
By: Jeff Falk
The resonance of the words used to discuss beauty products can be different for every consumer, but powerful nonetheless.
Jan 31, 2012 | 10:23 AM CST
By: Herman Chein
By creatively and intelligently utilizing online strategies and tools to stand out from and compete with multinational brands, start-up labels have the opportunity to grow into robust, global competitors.