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New in Marketing (page 71 of 127)
Nov 14, 2012 | 10:57 AM CST
Private label is still seeing pockets of growth in specific categories and with specific retailers, according to SymphonyIRI, but the overall expansion seems slowed.
Nov 13, 2012 | 02:55 PM CST
By: Organic Monitor
Organic Monitor investigates how halal-certified beauty products are becoming a new global trend, and what this may mean for organic and natural beauty products.
Nov 09, 2012 | 03:16 PM CST
By: Sheri L. Koetting
Eight components of a successful brand strategy.
Nov 08, 2012 | 12:16 PM CST
Argentinean soccer player Lionel (Leo) Messi is appearing in a series of ads for the brand designed specifically to reach U.S. Hispanic males.
Nov 07, 2012 | 02:10 PM CST
By: Lisa Doyle
Celebrities go beyond the traditional spokesperson role to develop the brand and connect with consumers.
Nov 06, 2012 | 05:06 PM CST
By: Anthony Grimes, Rob Barker and David Elliott
Memory representations of brand stimuli and meaning influence purchasing decisions, causing a greater need for an integrated perspective of marketing communications that reflect the rapid, holistic and continuous decision-making processes of consumers.
Nov 02, 2012 | 12:12 PM CDT
By: Nancy Jeffries
From the digital realm to brick-and-mortar locations, beauty retail is changing, and the panelists at this CEW Women & Men in Beauty Series event discussed how different outlets are addressing the changes.
Oct 30, 2012 | 10:49 AM CDT
A comparison of opinion-former trust across eight commercial business sectors shows the FMCG industry gained the second top place, at 42%. Yet stakeholders appear reluctant to express the same level of support for individual FMCG companies.
Oct 26, 2012 | 04:12 PM CDT
By: Beth Scherer
Consumers are still confused about the sustainability metrics for packaging, but that hasn’t kept more of them from seeking it out.
Oct 26, 2012 | 03:44 PM CDT
By: Abby Penning
Despite some growing pains, organic ingredients in beauty products are on the rise, and brand owners need to know the parameters before they dive into this market arena.