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New in Marketing (page 71 of 127)
Nov 09, 2012 | 03:16 PM CST
By: Sheri L. Koetting
Eight components of a successful brand strategy.
Nov 08, 2012 | 12:16 PM CST
Argentinean soccer player Lionel (Leo) Messi is appearing in a series of ads for the brand designed specifically to reach U.S. Hispanic males.
Nov 07, 2012 | 02:10 PM CST
By: Lisa Doyle
Celebrities go beyond the traditional spokesperson role to develop the brand and connect with consumers.
Nov 06, 2012 | 05:06 PM CST
By: Anthony Grimes, Rob Barker and David Elliott
Memory representations of brand stimuli and meaning influence purchasing decisions, causing a greater need for an integrated perspective of marketing communications that reflect the rapid, holistic and continuous decision-making processes of consumers.
Nov 02, 2012 | 12:12 PM CDT
By: Nancy Jeffries
From the digital realm to brick-and-mortar locations, beauty retail is changing, and the panelists at this CEW Women & Men in Beauty Series event discussed how different outlets are addressing the changes.
Oct 30, 2012 | 10:49 AM CDT
A comparison of opinion-former trust across eight commercial business sectors shows the FMCG industry gained the second top place, at 42%. Yet stakeholders appear reluctant to express the same level of support for individual FMCG companies.
Oct 26, 2012 | 04:12 PM CDT
By: Beth Scherer
Consumers are still confused about the sustainability metrics for packaging, but that hasn’t kept more of them from seeking it out.
Oct 26, 2012 | 03:44 PM CDT
By: Abby Penning
Despite some growing pains, organic ingredients in beauty products are on the rise, and brand owners need to know the parameters before they dive into this market arena.
Oct 26, 2012 | 03:22 PM CDT
By: Rick Ruffolo
The full-scale emergence of organic beauty is just beginning to hit its stride, becoming a key growth engine in the beauty marketplace.
Oct 26, 2012 | 10:56 AM CDT
By: Liz Grubow and Valerie Jacobs
The natural beauty trend has diversified, and there are many paths a brand can follow in order to engage consumers seeking a more natural beauty solution.