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New in Marketing (page 71 of 96)
Nov 09, 2010 | 03:20 PM CST
By: Jeff Falk
Maybelline New York engaged consumers to drive both interaction with the products and endorsing purchase at its retail partner CVS/pharmacy.
Nov 09, 2010 | 09:25 AM CST
Contestants on the reality show will come up with marketing campaigns for selling the celebrity's new fragrance in Perfumania stores.
Nov 05, 2010 | 11:55 AM CDT
By: Art Rich, PhD
Before a full production run, labeling issues and a variety of testing must be evaluated and conducted.
Nov 05, 2010 | 11:34 AM CDT
By: Liz Grubow
A region left somewhat unaffected by the global recession, as well as with a largely young demographic and strong community interest in personal care and appearance, the Middle East’s star is rising in the beauty market.
Nov 05, 2010 | 09:31 AM CDT
By: Alisa Marie Beyer
Make sure your new product is destined to be a must-have before it hits the shelf with targeted, powerful consumer feedback.
Nov 04, 2010 | 10:07 AM CDT
Bloom predicts future fragrance trends related to the beauty industry and offers tips on how to entice more fragrance consumers.
Nov 04, 2010 | 09:22 AM CDT
Themes include reduction of some ingredients, defining natural and blurring category expectations.
Nov 03, 2010 | 05:44 PM CDT
By: Abby Penning
As the fragrance segment begins to bounce back from a downturn exasperated by market saturation and consumers’ shrinking discretionary spending, brand owners are again looking for a way to entice consumers to their scents. And for two perfume houses—Histoires de Parfums and Parfums d’Orsay Paris—playing up their traditions of history and storytelling, as well as closely knowing their consumers, has them seeing brighter days ahead.
Nov 01, 2010 | 08:53 AM CDT
The new concept is designed around the consumer and the amount of interaction she wishes to have with Clinique consultants.
Oct 26, 2010 | 11:02 AM CDT
A recap of the Sept. 15, 2010, CEW Newsmaker Forum, at which Ed Shirley, P&G's vice chair of global beauty and grooming, spoke about the shifting consumer landscape, communicating with today's consumers and evolving strategies on shelf. An additional discussion of the Shirley's comments will be available in GCI magazine's December Starting Point column.