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Nov 09, 2012 | 03:16 PM CST

The Beauty of Strategy—Plan to Succeed

Infographic on MSLK's eight beauty strategy components
By: Sheri L. Koetting

Eight components of a successful brand strategy.

Nov 08, 2012 | 12:16 PM CST

Head & Shoulders Targets US Hispanic Men with Latest Partnership

Argentinean soccer player Lionel (Leo) Messi is appearing in a series of ads for the brand designed specifically to reach U.S. Hispanic males.

Nov 07, 2012 | 02:10 PM CST

Not Just a Pretty Face: The Power of a Celebrity Endorsement

Reggie Bush shaving with shaving cream and a razor
By: Lisa Doyle

Celebrities go beyond the traditional spokesperson role to develop the brand and connect with consumers.

Nov 06, 2012 | 05:06 PM CST

Creating and Activating Brand Meaning in Consumer Decisions

By: Anthony Grimes, Rob Barker and David Elliott

Memory representations of brand stimuli and meaning influence purchasing decisions, causing a greater need for an integrated perspective of marketing communications that reflect the rapid, holistic and continuous decision-making processes of consumers.

Nov 02, 2012 | 12:12 PM CDT

CEW Presents Retail Revolution—Connecting with Today's Consumers

By: Nancy Jeffries

From the digital realm to brick-and-mortar locations, beauty retail is changing, and the panelists at this CEW Women & Men in Beauty Series event discussed how different outlets are addressing the changes.

Oct 30, 2012 | 10:49 AM CDT

Millward Brown Study Shows Opportunity for FMCG Companies

A comparison of opinion-former trust across eight commercial business sectors shows the FMCG industry gained the second top place, at 42%. Yet stakeholders appear reluctant to express the same level of support for individual FMCG companies.

Oct 26, 2012 | 04:12 PM CDT

The Right Message: Translating Sustainable Packaging to Consumers

By: Beth Scherer

Consumers are still confused about the sustainability metrics for packaging, but that hasn’t kept more of them from seeking it out.

Oct 26, 2012 | 03:44 PM CDT

The Lure of Organic Ingredients

By: Abby Penning

Despite some growing pains, organic ingredients in beauty products are on the rise, and brand owners need to know the parameters before they dive into this market arena.

Oct 26, 2012 | 03:22 PM CDT

Organic Beauty: Hip ... or Just for Hippies?

By: Rick Ruffolo

The full-scale emergence of organic beauty is just beginning to hit its stride, becoming a key growth engine in the beauty marketplace.

Oct 26, 2012 | 10:56 AM CDT

Illuminating Natural Beauty

By: Liz Grubow and Valerie Jacobs

The natural beauty trend has diversified, and there are many paths a brand can follow in order to engage consumers seeking a more natural beauty solution.