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Oct 30, 2012 | 10:49 AM CDT
A comparison of opinion-former trust across eight commercial business sectors shows the FMCG industry gained the second top place, at 42%. Yet stakeholders appear reluctant to express the same level of support for individual FMCG companies.
Oct 26, 2012 | 04:12 PM CDT
By: Beth Scherer
Consumers are still confused about the sustainability metrics for packaging, but that hasn’t kept more of them from seeking it out.
Oct 26, 2012 | 03:44 PM CDT
By: Abby Penning
Despite some growing pains, organic ingredients in beauty products are on the rise, and brand owners need to know the parameters before they dive into this market arena.
Oct 26, 2012 | 03:22 PM CDT
By: Rick Ruffolo
The full-scale emergence of organic beauty is just beginning to hit its stride, becoming a key growth engine in the beauty marketplace.
Oct 26, 2012 | 10:56 AM CDT
By: Liz Grubow and Valerie Jacobs
The natural beauty trend has diversified, and there are many paths a brand can follow in order to engage consumers seeking a more natural beauty solution.
Oct 26, 2012 | 10:22 AM CDT
By: Jeff Falk
As sustainability and green trends continue to be on everyone's lips, now is the time to reflect about what that can mean for your beauty brand.
Oct 26, 2012 | 09:38 AM CDT
According to The Checkout , an ongoing shopper behavior study by The Integer Group and M/A/R/C Research, 65% of general shoppers prefer brand name beauty products.
Oct 24, 2012 | 12:11 PM CDT
The short film features dancers and a dance-trained horse sporting OPI nail lacquers.
Oct 23, 2012 | 01:49 PM CDT
By: Robert Pasikoff
Brand Keys president Robert Passikoff digs deep into the message relayed by Chanel No. 5's latest avant garde ad, starring Brad Pitt.
Oct 23, 2012 | 11:09 AM CDT
Sleek new packaging with easy-to-understand color coding and additional new branding elements accompanies the new product launches from the British drug store beauty brand.