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New in Marketing (page 71 of 108)
Jan 26, 2012 | 11:06 AM CST
The hair care brand is also partnering with swimmer Natalie Coughlin as a U.S. ambassador.
Jan 24, 2012 | 09:57 AM CST
Called "Let's Get Emotional," it focuses on the deep connections consumers can make with beauty products, how they make those connections, and the trends and behaviors that push those connections.
Jan 24, 2012 | 09:52 AM CST
Sacramone will represent brands such as CoverGirl, Pantene, Secret and Olay, some of which will produce limited-edition products with Olympic Games packaging.
Jan 20, 2012 | 03:55 PM CST
By: Nancy Jeffries
CEW event focuses on best practices in meeting the needs of the Hispanic consumer, a growing group with an estimated $1.2 trillion spending power.
Jan 18, 2012 | 05:36 PM CST
Friday, January 20, nomination deadline for The Fragrance Foundation's 2012 FiFi Awards; Fragrance of the Year includes five subcategories.
Jan 17, 2012 | 03:39 PM CST
By: Abby Penning
Although consumers are more often showing a preference for products with less packaging, eco-friendly strategies need to be in line with a brand's overall message in order to make the best impact.
Jan 17, 2012 | 02:11 PM CST
Eleven new members from the fragrance and beauty industry join
Jan 17, 2012 | 11:23 AM CST
By: Kline & Company
While many beauty brands are investing in online and social marketing strategies for their products, Kline & Company reports that traditional advertising is still very much in the thick of the marketing mix.
Jan 17, 2012 | 11:12 AM CST
Sandra Echeverria has signed on with the Johnson & Johnson skin care line as a U.S. brand ambassador, helping the company further its multicultural initiatives.
Jan 13, 2012 | 01:30 PM CST
The actress will appear in campaign ads for the fragrance beginning in fall 2012.