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New in Marketing (page 71 of 132)
Jan 31, 2013 | 02:05 PM CST
According to a new white paper from Anthem Worldwide, "a full two-thirds of women believe a brand that motivates them to be healthy is important when considering which brands of products to buy."
Jan 31, 2013 | 01:34 PM CST
In honor of its 50th anniversary, Mary Kay is revamping its website.
Jan 29, 2013 | 10:37 AM CST
Think tank L2 says beauty brands aren't only trying to get their products into the hands of "vloggers," or video bloggers, they are also peppering vlogger videos with InVideo ads.
Jan 25, 2013 | 10:42 AM CST
According to an analyst insight article focused on the U.K., cautious consumer spending has created a challenge for prestige beauty that offers two choices: either create offerings at lower prices or increase perceived value for money and therefore prices. In skin care, the latter option appears to be working.
Jan 25, 2013 | 10:31 AM CST
The event, which will take place April 30, 2013, in New York, recognizes the packaging work of Gabai-Pinksy through Estée Lauder's Aramis and Designer Fragrances, BeautyBank and IdeaBank.
Jan 24, 2013 | 01:35 PM CST
In a collaboration with X-Rite, the pharmacy and beauty brand have debuted the No7 Foundation Match Made Service in 668 stores in the U.K.
Jan 24, 2013 | 12:03 PM CST
By: Sarah Ban
Proof of scientific claims are important to many consumers when they choose what products to purchase, particularly if they’re looking to remedy a certain issue such as aging or acne, and content marketing—through blogs, e-books, and other info and products—can be used as a long-term, long-form version of ad and/or label copy to convince customers of a product's statements.
Jan 22, 2013 | 10:42 AM CST
The beauty brand launched www.forgirlsinscience.org, a website designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics
Jan 17, 2013 | 01:43 PM CST
Using a nationwide "Kiss & Tell" experiment, the P&G shaving brand will look at if women prefer kissing stubbly or clean shaven men.
Jan 15, 2013 | 11:43 AM CST
The Beiersdorf skin care brand is getting revamped look for 2013.