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New in Marketing (page 73 of 128)
Oct 23, 2012 | 01:49 PM CDT
By: Robert Pasikoff
Brand Keys president Robert Passikoff digs deep into the message relayed by Chanel No. 5's latest avant garde ad, starring Brad Pitt.
Oct 23, 2012 | 11:09 AM CDT
Sleek new packaging with easy-to-understand color coding and additional new branding elements accompanies the new product launches from the British drug store beauty brand.
Oct 19, 2012 | 03:27 PM CDT
The Body Shop will open four locations in Sears stores on the island of Puerto Rico.
Oct 15, 2012 | 09:17 AM CDT
The report from the market research company also notes that many shoppers will also retain their current, more prudent shopping habits and styles.
Oct 11, 2012 | 03:30 PM CDT
According to the hair care brand company, Aniston will "actively help build the Living Proof hair care business using her understanding of what drives the beauty culture and hair trends today," including through product development and marketing direction.
Oct 11, 2012 | 03:21 PM CDT
Emmanuelle Chriqui has been named the North American spokesperson for Mineral Fusion, supporting its marketing, branding and philanthropic efforts and its goal to expand its distribution outlets into 2013.
Oct 09, 2012 | 11:07 AM CDT
The YouTube video series encourages better sun care protection.
Oct 03, 2012 | 09:46 AM CDT
Focusing on "skin light" benefits, the new luxury skin care brand from Estée Lauder offers a variety of SKUs that will target and be available exclusively through Asian markets.
Oct 03, 2012 | 09:40 AM CDT
As more women get involved with the online gaming community, L'Oréal has developed a beauty destination on Xbox Live that will attract these consumers.
Oct 02, 2012 | 01:20 PM CDT
Although beauty and personal care brands have slipped in the loyalty rankings, Sephora made a big jump.