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New in Marketing (page 73 of 131)
Dec 07, 2012 | 11:04 AM CST
Highlighting innovations from the fragrance industry, the new Splash! on Fragrance Pavilion at the HBA Global Expo will debut in June.
Dec 05, 2012 | 10:14 AM CST
Winners of the contest will serve as color brand ambassadors for Avon throughout 2013, as well as share ideas with Avon's product development team.
Dec 04, 2012 | 12:08 PM CST
By: Nancy Jeffries
Charisse Ford, Estée Lauder; Silvia Galfo, Lancôme; and Tomoko Yamagishi-Dressler, Shiseido Cosmetics America; share strategies and insights into marketing prestige skin care in a changing consumer environment.
Dec 04, 2012 | 10:03 AM CST
Billy B. will lend his expertise for product development, consumer education and creating makeup looks for L'Oreal Paris spokespeople.
Dec 03, 2012 | 02:53 PM CST
By: Nicole Urbanowicz
At a recent State of the Industry event put on by The Fragrance Foundation, speakers from Kline & Co., NYU and more discuss the forward momentum of the fragrance—and beauty—industry.
Dec 03, 2012 | 01:39 PM CST
Center features fragrance evaluation booths, simulated consumer bathroom areas to test personal and home care products.
Dec 03, 2012 | 11:22 AM CST
The products are now available at Moscow's TSUM, and Shiseido has developed dedicated counters there for the Clé de Peau Beauté brand, which is a top prestige priority for Shiseido.
Nov 28, 2012 | 11:23 AM CST
Coty will also pick up the marketing and distribution of Perry's existing fragrance products.
Nov 27, 2012 | 11:49 AM CST
A new study from Millward Brown shows the effectiveness of mobile ads, including where they are winning and where they are not.
Nov 26, 2012 | 04:26 PM CST
By: Abby Penning
Beauty packaging acts as an advertisement for the product inside, and creating a signature packaging look across products can help with consumer focus and brand loyalty.