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Oct 26, 2012 | 03:22 PM CDT

Organic Beauty: Hip ... or Just for Hippies?

By: Rick Ruffolo

The full-scale emergence of organic beauty is just beginning to hit its stride, becoming a key growth engine in the beauty marketplace.

Oct 26, 2012 | 10:56 AM CDT

Illuminating Natural Beauty

By: Liz Grubow and Valerie Jacobs

The natural beauty trend has diversified, and there are many paths a brand can follow in order to engage consumers seeking a more natural beauty solution.

Oct 26, 2012 | 10:22 AM CDT

Going au Natural

By: Jeff Falk

As sustainability and green trends continue to be on everyone's lips, now is the time to reflect about what that can mean for your beauty brand.

Oct 26, 2012 | 09:38 AM CDT

Survey Shows Many Shoppers Still Prefer Brand Name Beauty Over Private Label

According to The Checkout , an ongoing shopper behavior study by The Integer Group and M/A/R/C Research, 65% of general shoppers prefer brand name beauty products.

Oct 24, 2012 | 12:11 PM CDT

OPI Announces Brand’s First International Short Film

The short film features dancers and a dance-trained horse sporting OPI nail lacquers.

Oct 23, 2012 | 01:49 PM CDT

Would You Buy Perfume from This Man?

By: Robert Pasikoff

Brand Keys president Robert Passikoff digs deep into the message relayed by Chanel No. 5's latest avant garde ad, starring Brad Pitt.

Oct 23, 2012 | 11:09 AM CDT

New Branding Accompanies New Boots No7 Products

Sleek new packaging with easy-to-understand color coding and additional new branding elements accompanies the new product launches from the British drug store beauty brand.

Oct 19, 2012 | 03:27 PM CDT

The Body Shop Expands into Puerto Rico

The Body Shop will open four locations in Sears stores on the island of Puerto Rico.

Oct 15, 2012 | 09:17 AM CDT

More Shoppers Estimating Better Financial Situations for Themselves, According to SymphonyIRI

The report from the market research company also notes that many shoppers will also retain their current, more prudent shopping habits and styles.

Oct 11, 2012 | 03:30 PM CDT

Jennifer Aniston Becomes Co-owner, Spokesperson for Living Proof

According to the hair care brand company, Aniston will "actively help build the Living Proof hair care business using her understanding of what drives the beauty culture and hair trends today," including through product development and marketing direction.