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New in Marketing (page 73 of 128)
Oct 26, 2012 | 03:22 PM CDT
By: Rick Ruffolo
The full-scale emergence of organic beauty is just beginning to hit its stride, becoming a key growth engine in the beauty marketplace.
Oct 26, 2012 | 10:56 AM CDT
By: Liz Grubow and Valerie Jacobs
The natural beauty trend has diversified, and there are many paths a brand can follow in order to engage consumers seeking a more natural beauty solution.
Oct 26, 2012 | 10:22 AM CDT
By: Jeff Falk
As sustainability and green trends continue to be on everyone's lips, now is the time to reflect about what that can mean for your beauty brand.
Oct 26, 2012 | 09:38 AM CDT
According to The Checkout , an ongoing shopper behavior study by The Integer Group and M/A/R/C Research, 65% of general shoppers prefer brand name beauty products.
Oct 24, 2012 | 12:11 PM CDT
The short film features dancers and a dance-trained horse sporting OPI nail lacquers.
Oct 23, 2012 | 01:49 PM CDT
By: Robert Pasikoff
Brand Keys president Robert Passikoff digs deep into the message relayed by Chanel No. 5's latest avant garde ad, starring Brad Pitt.
Oct 23, 2012 | 11:09 AM CDT
Sleek new packaging with easy-to-understand color coding and additional new branding elements accompanies the new product launches from the British drug store beauty brand.
Oct 19, 2012 | 03:27 PM CDT
The Body Shop will open four locations in Sears stores on the island of Puerto Rico.
Oct 15, 2012 | 09:17 AM CDT
The report from the market research company also notes that many shoppers will also retain their current, more prudent shopping habits and styles.
Oct 11, 2012 | 03:30 PM CDT
According to the hair care brand company, Aniston will "actively help build the Living Proof hair care business using her understanding of what drives the beauty culture and hair trends today," including through product development and marketing direction.