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Oct 26, 2012 | 04:12 PM CDT

The Right Message: Translating Sustainable Packaging to Consumers

By: Beth Scherer

Consumers are still confused about the sustainability metrics for packaging, but that hasn’t kept more of them from seeking it out.

Oct 26, 2012 | 03:44 PM CDT

The Lure of Organic Ingredients

By: Abby Penning

Despite some growing pains, organic ingredients in beauty products are on the rise, and brand owners need to know the parameters before they dive into this market arena.

Oct 26, 2012 | 03:22 PM CDT

Organic Beauty: Hip ... or Just for Hippies?

By: Rick Ruffolo

The full-scale emergence of organic beauty is just beginning to hit its stride, becoming a key growth engine in the beauty marketplace.

Oct 26, 2012 | 10:56 AM CDT

Illuminating Natural Beauty

By: Liz Grubow and Valerie Jacobs

The natural beauty trend has diversified, and there are many paths a brand can follow in order to engage consumers seeking a more natural beauty solution.

Oct 26, 2012 | 10:22 AM CDT

Going au Natural

By: Jeff Falk

As sustainability and green trends continue to be on everyone's lips, now is the time to reflect about what that can mean for your beauty brand.

Oct 26, 2012 | 09:38 AM CDT

Survey Shows Many Shoppers Still Prefer Brand Name Beauty Over Private Label

According to The Checkout , an ongoing shopper behavior study by The Integer Group and M/A/R/C Research, 65% of general shoppers prefer brand name beauty products.

Oct 24, 2012 | 12:11 PM CDT

OPI Announces Brand’s First International Short Film

The short film features dancers and a dance-trained horse sporting OPI nail lacquers.

Oct 23, 2012 | 01:49 PM CDT

Would You Buy Perfume from This Man?

By: Robert Pasikoff

Brand Keys president Robert Passikoff digs deep into the message relayed by Chanel No. 5's latest avant garde ad, starring Brad Pitt.

Oct 23, 2012 | 11:09 AM CDT

New Branding Accompanies New Boots No7 Products

Sleek new packaging with easy-to-understand color coding and additional new branding elements accompanies the new product launches from the British drug store beauty brand.

Oct 19, 2012 | 03:27 PM CDT

The Body Shop Expands into Puerto Rico

The Body Shop will open four locations in Sears stores on the island of Puerto Rico.