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Aug 28, 2012 | 04:04 PM CDT

Only Limited by the Imagination: Color Sets Brands Apart

By: Abby Penning

While so much of the beauty industry depends on color, there are ways to use it to specially set off your brand's products.

Aug 28, 2012 | 03:50 PM CDT

Beauty is in the Eye of the Trendsetter

By: Marie Ollagnier and Juliana Feitosa

The definition of beauty evolves constantly. Changing lifestyles, values and trends continuously influence consumer decisions, and in today's globalized and digitized marketplace, beauty brands must understand these trends to offer products that meet a world of needs.

Aug 28, 2012 | 11:36 AM CDT

Eco Values: Truly Reaching Green Consumers

By: Sara Mason

Product quality and integrity, the environment and social impact are of utmost importance to natural and organic consumers.

Aug 27, 2012 | 04:40 PM CDT

New Perspectives in Beauty Retailing

By: Ada Polla

Ever-changing and ever-evolving, the trends in beauty retailing currently include more retailer brands, pop-up shops, video as a sales tool and more.

Aug 27, 2012 | 04:21 PM CDT

Pinning With Pinterest

By: Ron Robinson and Upasana Sahu

With the growing popularity of social media site Pinterest, it’s time to look into how it can work to benefit your brand.

Aug 27, 2012 | 04:02 PM CDT

The Art of Online Beauty Advertising

By: Alisa Marie Beyer

If you want to create an insanely good online ad, it pays to talk to your target consumer first.

Aug 27, 2012 | 03:34 PM CDT

This Business of Ours

By: Jeff Falk

"Your Brand is Our Business"—and together, we are working to bring the beauty industry to the next level.

Aug 27, 2012 | 11:32 AM CDT

WFFC To Honor Parlux's Galvin at 30th Anniversary Open Dinner

The event is to be held September 20 at the Westmount Country Club in West Paterson, New Jersey.

Aug 24, 2012 | 09:03 AM CDT

Holiday Collection to Debut Khroma Beauty

Launching in November 2012, the limited-edition holiday collection will be the initial offering from the Kardashian sisters' Khroma Beauty line.

Aug 23, 2012 | 11:26 AM CDT

Risdall Marketing Group Creates Direct-to-consumer Division

Donna Tarantino, formerly of ShopNBC, will serve as the vice president of beauty and style for the Risdall Consumer Direct division.