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New in Marketing (page 75 of 131)
Nov 26, 2012 | 10:48 AM CST
By: Jeff Falk
What message is your beauty brand sending, and how do you get it to say what you want it to say?
Nov 20, 2012 | 10:02 AM CST
Beauty brands in India have been working to create awareness about using the right skin care products and ayurvedic ingredients in recent years, according to Kuick Research.
Nov 16, 2012 | 03:44 PM CST
By: Nancy Jeffries
Jill Belasco, Laurie Black and Alina Roytberg honored as 2012 CEW Achievers; Laurice Rahmé, president and founder, Bond No. 9 New York, received CEW’s Great Idea Award for Fragrance Innovation.
Nov 15, 2012 | 02:01 PM CST
By: Ada Polla
Beauty industry experts share their expectations for the coming year with Ada Polla and GCI magazine.
Nov 14, 2012 | 10:57 AM CST
Private label is still seeing pockets of growth in specific categories and with specific retailers, according to SymphonyIRI, but the overall expansion seems slowed.
Nov 13, 2012 | 02:55 PM CST
By: Organic Monitor
Organic Monitor investigates how halal-certified beauty products are becoming a new global trend, and what this may mean for organic and natural beauty products.
Nov 09, 2012 | 03:16 PM CST
By: Sheri L. Koetting
Eight components of a successful brand strategy.
Nov 08, 2012 | 12:16 PM CST
Argentinean soccer player Lionel (Leo) Messi is appearing in a series of ads for the brand designed specifically to reach U.S. Hispanic males.
Nov 07, 2012 | 02:10 PM CST
By: Lisa Doyle
Celebrities go beyond the traditional spokesperson role to develop the brand and connect with consumers.
Nov 06, 2012 | 05:06 PM CST
By: Anthony Grimes, Rob Barker and David Elliott
Memory representations of brand stimuli and meaning influence purchasing decisions, causing a greater need for an integrated perspective of marketing communications that reflect the rapid, holistic and continuous decision-making processes of consumers.