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New in Marketing (page 75 of 132)
Nov 27, 2012 | 11:49 AM CST
A new study from Millward Brown shows the effectiveness of mobile ads, including where they are winning and where they are not.
Nov 26, 2012 | 04:26 PM CST
By: Abby Penning
Beauty packaging acts as an advertisement for the product inside, and creating a signature packaging look across products can help with consumer focus and brand loyalty.
Nov 26, 2012 | 03:37 PM CST
By: Sara Mason
From the East Coast to the West Coast and everywhere in between, American consumers are seeking beauty products they can identify with based on principles of locally grown, effective ingredients.
Nov 26, 2012 | 12:03 PM CST
By: Sourabh Sharma and Paul Janssen
An analysis of more than 800 marketing claims that reveals pitfalls and best practices for beauty product messages and claims.
Nov 26, 2012 | 11:39 AM CST
By: Valerie Jacobs
From moisturizing concoctions in Aboriginal communities in Australia, to garlic-infused nail polish in the Caribbean and teen blogs inspiring consumers the world over, trends have become more global and more niche.
Nov 26, 2012 | 10:48 AM CST
By: Jeff Falk
What message is your beauty brand sending, and how do you get it to say what you want it to say?
Nov 20, 2012 | 10:02 AM CST
Beauty brands in India have been working to create awareness about using the right skin care products and ayurvedic ingredients in recent years, according to Kuick Research.
Nov 16, 2012 | 03:44 PM CST
By: Nancy Jeffries
Jill Belasco, Laurie Black and Alina Roytberg honored as 2012 CEW Achievers; Laurice Rahmé, president and founder, Bond No. 9 New York, received CEW’s Great Idea Award for Fragrance Innovation.
Nov 15, 2012 | 02:01 PM CST
By: Ada Polla
Beauty industry experts share their expectations for the coming year with Ada Polla and GCI magazine.
Nov 14, 2012 | 10:57 AM CST
Private label is still seeing pockets of growth in specific categories and with specific retailers, according to SymphonyIRI, but the overall expansion seems slowed.