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Jul 11, 2012 | 09:44 AM CDT
An extension of the beauty company's popular online makeover tool, the app is optimized for smart mobile devices and further encourages digitially engaged shopping.
Jul 10, 2012 | 10:55 AM CDT
By: Joe Duffy
When rebranding a beauty line, it’s time to put a good design differentiator to work.
Jul 10, 2012 | 10:31 AM CDT
By: Kelley Styring
In studying one-armed and -handed consumers, opportunities for better packaging convenience and innovation quickly arise.
Jul 10, 2012 | 09:46 AM CDT
In the wake of the acquisition, the beauty branding firm is rebranding to HatchBeauty Labs and will offer R&D product development work in addition to marketing and strategy services.
Jul 09, 2012 | 05:26 PM CDT
By: Colette Mason and Ian Gibbins
In a competitive industry, trying to stand out through social media can seem a daunting task. Here’s some advice to get you on the right track for a larger global presence for your brand.
Jul 09, 2012 | 04:25 PM CDT
By: Alisa Marie Beyer
It’s no secret that celebrity endorsements are a crucial element of a successful brand, but only if your famous face speaks to your target consumer.
Jul 09, 2012 | 03:55 PM CDT
By: Jeff Falk
Passion for beauty brand doesn't just come from consumers. It also has to come from brand owners and developers, and sustaining that passion requires constant innovation.
Jul 09, 2012 | 11:47 AM CDT
Hana Zalzal, the founder of Cargo Cosmetics, will stay on with the brand as creative director.
Jul 09, 2012 | 11:38 AM CDT
Called the Revlon Expression Experiment, the platform will feature a series of engagement options for consumers to use to interact with the beauty brand.
Jul 09, 2012 | 11:31 AM CDT
According to the beauty brand, multiple considerations, including China's animal testing policies, caused the brand to reconsider expansion into China.