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New in Marketing (page 76 of 128)
Sep 04, 2012 | 10:14 AM CDT
This new direction from the Professional Beauty Association (PBA) is part of an enhanced marketing and branding campaign designed to unify the various aspects of PBA's mission.
Sep 04, 2012 | 10:11 AM CDT
Beginning in September, the beauty brand will work to raise awareness and donate funds for this cause with a variety of initiatives.
Aug 31, 2012 | 03:54 PM CDT
By: Alessandro Commisso, LUSH Germany
Follow the thought process behind the revamp of LUSH's product labels.
Aug 31, 2012 | 11:36 AM CDT
By: Jeb Gleason-Allured
Insights at the intersection of technology, ingredients and consumer understanding fragrance is a key.
Aug 29, 2012 | 09:43 AM CDT
By: Alessandra Funcia
Corporate environmental responsibility and profitability can go hand in hand, and this relationship can be majorly influenced by packaging decisions.
Aug 28, 2012 | 04:04 PM CDT
By: Abby Penning
While so much of the beauty industry depends on color, there are ways to use it to specially set off your brand's products.
Aug 28, 2012 | 03:50 PM CDT
By: Marie Ollagnier and Juliana Feitosa
The definition of beauty evolves constantly. Changing lifestyles, values and trends continuously influence consumer decisions, and in today's globalized and digitized marketplace, beauty brands must understand these trends to offer products that meet a world of needs.
Aug 28, 2012 | 11:36 AM CDT
By: Sara Mason
Product quality and integrity, the environment and social impact are of utmost importance to natural and organic consumers.
Aug 27, 2012 | 04:40 PM CDT
By: Ada Polla
Ever-changing and ever-evolving, the trends in beauty retailing currently include more retailer brands, pop-up shops, video as a sales tool and more.
Aug 27, 2012 | 04:21 PM CDT
By: Ron Robinson and Upasana Sahu
With the growing popularity of social media site Pinterest, it’s time to look into how it can work to benefit your brand.