Most Popular in:

Marketing

New in Marketing (page 77 of 113)

Jan 04, 2012 | 09:49 AM CST

Women Spending More Time Researching Beauty Products

Greater Internet access and the importance of peer reviews are weighing in how female beauty consumers shop online, according to a report from Total Beauty Media Group.

Jan 03, 2012 | 10:47 AM CST

Thinking About QC in Your QR

By: Jeff Falk

The proliferation of QR codes as part of the marketing mix means beauty brands need to have a smart strategy when using this technology.

Jan 03, 2012 | 10:43 AM CST

Revealing the Secret of Beauty—It's Elementary

By: Mintel Oxygen Reports

Mintel Oxygen sees elemental influence from earth, water and air on recent product launches in the beauty industry

Jan 02, 2012 | 05:00 PM CST

Stranger in a Brand Land

By: Jeff Falk

It’s evident how an "on-the-go lifestyle” has impacted packaging, with smaller sizes required to pass security at airports, but I got to thinking about how this has also impacted brands and what brands mean in today’s consumers’ lives.

Dec 30, 2011 | 11:30 AM CST

Breakout Brand—Colour Couture

Colour Couture model Kerri Kasem in a golden bikini, showcasing a Colour Couture tan
By: Mary J. Palmieri

Discover a solution for sun-kissed winter skin from HBA blogger Mary J. Palmieri.

Dec 20, 2011 | 10:00 AM CST

L’Oréal Announces Plans for Research and Innovation Center in Rio de Janeiro

The Brazilian-based innovation center will help the company develop products tailored for the Latin America marketplace, as well as products that may be marketed around the world.

Dec 19, 2011 | 11:07 AM CST

Beiersdorf Focuses on Skin, Hair Care Brands in Asian Markets

Following the resignation of the executive board member for the Asian region, the company will work to stabilize its strengths in the area.

Dec 15, 2011 | 04:37 PM CST

Study Shows Scents, Not Celebrity, Drive Fragrance Consumption

According to a study by Total Beauty Media Group, surveyed women said they are most swayed by scent strips and in-store trials when shopping for a fine fragrance.

Dec 13, 2011 | 09:34 AM CST

Givaudan Launches 2.0 Version of iPerfumer App

The new version of the scent assistance app now offers better search capabilities and easier updating.

Dec 13, 2011 | 08:40 AM CST

Shiseido to Expand Bare Escentuals Into Brazil

For the first extension of the Bare Escentuals' bareMinerals brand into South America, Shiseido will begin selling the products in Brazil in May 2012, targeting the country's growing prestige and natural consumers.