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New in Marketing (page 78 of 132)
Oct 03, 2012 | 09:40 AM CDT
As more women get involved with the online gaming community, L'Oréal has developed a beauty destination on Xbox Live that will attract these consumers.
Oct 02, 2012 | 01:20 PM CDT
Although beauty and personal care brands have slipped in the loyalty rankings, Sephora made a big jump.
Oct 02, 2012 | 01:10 PM CDT
The oral care brand is a getting a makeover, with new packaging and messaging aimed at inspiring confidence.
Sep 28, 2012 | 08:58 AM CDT
In the survey—which looked at metrics such as quality, fit, consumer connection, brand momentum, purchase consideration and trust—Harris Interactive found many mass market beauty brands outranking prestige brands in brand equity.
Sep 24, 2012 | 03:03 PM CDT
Moeglin will be based in Mintel’s UK head office and will join Mintel’s beauty and personal care division
Sep 19, 2012 | 03:42 PM CDT
The Sephora Skincare iQ program works to personalize solutions and product recommendations to in-store customers based on a short series of questions answered by the client
Sep 18, 2012 | 10:25 AM CDT
Aligning with the increasing growth of Internet shopping, socially influenced shopping and the popularity of prestige beauty products, this new online retailer has debuted its site with curated product selections and personalization possibilities.
Sep 18, 2012 | 10:13 AM CDT
Lea Michelle has become the beauty brand's latest ambassador.
Sep 14, 2012 | 10:19 AM CDT
The acquisition expands Birchbox’s footprint, distribution and partnerships and establishes it as a global lifestyle brand.
Sep 14, 2012 | 10:09 AM CDT
Recently released research from SymphonyIRI notes the strength of the baby boomer generation in the U.S., and discusses how its shopping and purchasing attitudes are shifting.