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New in Marketing (page 78 of 109)
Jul 13, 2011 | 09:47 AM CDT
By: Jeff Falk
In the building where the Eiffel Tower was fabricated, Véronique Gohmann, international marketing and communication director, Yves Rocher, spoke of leveraging a 50-year-old brand identity to reinvent that identity, value, and connecting with and listening to consumers to develop products and foster the brand to remain a valued and relevant part of consumers’ lives.
Jul 13, 2011 | 09:38 AM CDT
By: Kenneth C. Hegel Jr.
Staying informed and being diligent in the approach to the use and monitoring of social media platforms as they relate to your business and brands will ensure that the pros far outweigh the cons.
Jul 13, 2011 | 08:59 AM CDT
By: Jeff Falk
As Avon marks its 125th anniversary, we consider the history of one of the industry’s biggest names, its business model and its relationship with consumers. Various Avon spokespersons answered questions for GCI.
Jul 13, 2011 | 08:34 AM CDT
By: Abby Penning
With notes spreading elements of warmth and comfort, as well as fun and playfulness, the fragrance market’s trends continue to evolve as consumers learn more about the experience of scent.
Jul 12, 2011 | 12:26 PM CDT
By: Valerie Jacobs
Interwoven with memory, emotions, biology, prestige, identity, nature and more basic human connection points, scent can carry a significant weight in beauty products.
Jul 05, 2011 | 09:39 AM CDT
Combining information on conferences, special events, beauty news and more, a press conference on the upcoming Cosmoprof show displayed the event's range of opportunities for the beauty industry.
Jul 05, 2011 | 09:34 AM CDT
At the organization's 7th annual awards event, beauty brands were honored for their innovative products, packaging developments and advertising campaigns.
Jun 15, 2011 | 08:57 AM CDT
From P&G Beauty & Grooming, the app, My Beauty Advisor, includes personalized advice, product information and reviews, and magazine content among its features.
Jun 13, 2011 | 11:48 AM CDT
By: Nancy Jeffries
At CEW’s first Members Only Women in Beauty Series event, the discussion provided an opportunity for attendees to get an inside look at Lauder’s experience and how she navigates the landscape of sustainability and consumer demand.
Jun 08, 2011 | 10:17 AM CDT
The market research company reports prestige lip products grew 7% from January through April 2011, and specifically, prestige lip color products have grown 11%.