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Jul 26, 2012 | 11:44 AM CDT

Sephora and Pantone Collaborate on System That Matches Foundation to Skin Tone

Called the Sephora + Pantone Color IQ, the system is a foundation-matching solution aimed at offering Sephora customers the perfect match foundation.

Jul 24, 2012 | 03:12 PM CDT

L'Oréal Paris Launches Hair Color Shade Mobile App

"My L’Oréal Colorist" designed to serve as a personal color consultant; shoppers can also use mobile device to scan the UPC barcode of the L’Oréal Paris hair color product/shade in which they are interested.

Jul 24, 2012 | 02:01 PM CDT

Aveda Launches Hair Style, Color App

My Aveda Make-Over iPad application and web based platform, featuring Aveda Full Spectrum Professional Hair Color, allows users to virtually change their hair color and style; one-touch access to purchase.

Jul 19, 2012 | 10:41 AM CDT

L'Oréal USA Women in Digital Honors Female Tech Leaders

Participatingin the NEXT Generation Awards, the beauty giant honored women who are using digital technology to help drive the beauty industry.

Jul 19, 2012 | 10:31 AM CDT

Wet n Wild Expands Distribution

The youthful beauty brand will be available in 500 additional Walmart stores.

Jul 17, 2012 | 11:30 AM CDT

Consumers Seeking ‘A Life in Balance,’ According to Trend Report

Taking steps to restore and recharge are keys to achieving and sustaining a better life, consumers say in new study from fragrance company Arylessence on American consumer attitudes and behaviors.

Jul 17, 2012 | 10:19 AM CDT

Clarins Relaunches Club Clarins in U.S.

The Club Clarins loyalty program features an online platform that aims to help VIP customers earn rewards for shopping with the brand.

Jul 16, 2012 | 09:08 AM CDT

Product Attraction Starts (and Sometimes Ends) With the Label

By: James Lowry and Mark Lusky

Product quality must carry the long-term success of any sales campaign; however, when it comes to consumer appeal, first impressions count for a lot. When you’re sitting on the shelves next to some fairly formidable competition or when you’re vying for attention in a Web-centric environment, first looks may be all you get.

Jul 13, 2012 | 10:02 AM CDT

Target Testing Beauty Concierge Service

The new beauty service from the mass retailer is being tested in more than 25 stores near Chicago.

Jul 11, 2012 | 09:44 AM CDT

Mary Kay Promotes Its Virtual Makeover App

An extension of the beauty company's popular online makeover tool, the app is optimized for smart mobile devices and further encourages digitially engaged shopping.