Most Popular in:

Marketing

New in Marketing (page 78 of 132)

Oct 03, 2012 | 09:46 AM CDT

Lauder to Debut New Osiao Skin Care Brand for Asian Market

Osiao beauty line from The Estee Lauder Companies

Focusing on "skin light" benefits, the new luxury skin care brand from Estée Lauder offers a variety of SKUs that will target and be available exclusively through Asian markets.

Oct 03, 2012 | 09:40 AM CDT

L'Oréal Hooks Up With Xbox for Beauty Destination on Xbox Live

As more women get involved with the online gaming community, L'Oréal has developed a beauty destination on Xbox Live that will attract these consumers.

Oct 02, 2012 | 01:20 PM CDT

Brand Keys Shows the Strength of Brand Loyalty

Although beauty and personal care brands have slipped in the loyalty rankings, Sephora made a big jump.

Oct 02, 2012 | 01:10 PM CDT

P&G Revamps Scope's Image

The oral care brand is a getting a makeover, with new packaging and messaging aimed at inspiring confidence.

Sep 28, 2012 | 08:58 AM CDT

Origins, Physicians Formula Top Harris Interactive Survey as Top Brands

In the survey—which looked at metrics such as quality, fit, consumer connection, brand momentum, purchase consideration and trust—Harris Interactive found many mass market beauty brands outranking prestige brands in brand equity.

Sep 24, 2012 | 03:03 PM CDT

Mintel Names Moeglin Global Fragrance Analyst

Moeglin will be based in Mintel’s UK head office and will join Mintel’s beauty and personal care division

Sep 19, 2012 | 03:42 PM CDT

Sephora Addresses Skin Care Issues With New Tech

The Sephora Skincare iQ program works to personalize solutions and product recommendations to in-store customers based on a short series of questions answered by the client

Sep 18, 2012 | 10:25 AM CDT

New Prestige Beauty Online Retailer Coterie Launches

Aligning with the increasing growth of Internet shopping, socially influenced shopping and the popularity of prestige beauty products, this new online retailer has debuted its site with curated product selections and personalization possibilities.

Sep 18, 2012 | 10:13 AM CDT

Glee Star Joins as L'Oreal Ambassador

Lea Michelle has become the beauty brand's latest ambassador.

Sep 14, 2012 | 10:19 AM CDT

BirchBox Acquires JolieBox

The acquisition expands Birchbox’s footprint, distribution and partnerships and establishes it as a global lifestyle brand.