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New in Marketing (page 78 of 127)
Jul 24, 2012 | 03:12 PM CDT
"My L’Oréal Colorist" designed to serve as a personal color consultant; shoppers can also use mobile device to scan the UPC barcode of the L’Oréal Paris hair color product/shade in which they are interested.
Jul 24, 2012 | 02:01 PM CDT
My Aveda Make-Over iPad application and web based platform, featuring Aveda Full Spectrum Professional Hair Color, allows users to virtually change their hair color and style; one-touch access to purchase.
Jul 19, 2012 | 10:41 AM CDT
Participatingin the NEXT Generation Awards, the beauty giant honored women who are using digital technology to help drive the beauty industry.
Jul 19, 2012 | 10:31 AM CDT
The youthful beauty brand will be available in 500 additional Walmart stores.
Jul 17, 2012 | 11:30 AM CDT
Taking steps to restore and recharge are keys to achieving and sustaining a better life, consumers say in new study from fragrance company Arylessence on American consumer attitudes and behaviors.
Jul 17, 2012 | 10:19 AM CDT
The Club Clarins loyalty program features an online platform that aims to help VIP customers earn rewards for shopping with the brand.
Jul 16, 2012 | 09:08 AM CDT
By: James Lowry and Mark Lusky
Product quality must carry the long-term success of any sales campaign; however, when it comes to consumer appeal, first impressions count for a lot. When you’re sitting on the shelves next to some fairly formidable competition or when you’re vying for attention in a Web-centric environment, first looks may be all you get.
Jul 13, 2012 | 10:02 AM CDT
The new beauty service from the mass retailer is being tested in more than 25 stores near Chicago.
Jul 11, 2012 | 09:44 AM CDT
An extension of the beauty company's popular online makeover tool, the app is optimized for smart mobile devices and further encourages digitially engaged shopping.
Jul 10, 2012 | 10:55 AM CDT
By: Joe Duffy
When rebranding a beauty line, it’s time to put a good design differentiator to work.