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New in Marketing (page 79 of 128)
Jul 31, 2012 | 09:55 AM CDT
Tracking what customers about saying about the company and its brands on social media will help the beauty giant better understand what consumers are thinking and feeling about its products and to be able to react in real time.
Jul 30, 2012 | 11:41 AM CDT
Along with a recently launched blog, the new position helps bring awareness to the site's focus on prestige cosmetics and its upcoming larger site redesign.
Jul 27, 2012 | 09:29 AM CDT
Taking an up-close look at beauty pricing dynamics, the SymphonyIRI report details how savvy marketers can take advantage of an opportunity to provide consumers with meaningful mid-tier product beauty options.
Jul 26, 2012 | 11:44 AM CDT
Called the Sephora + Pantone Color IQ, the system is a foundation-matching solution aimed at offering Sephora customers the perfect match foundation.
Jul 24, 2012 | 03:12 PM CDT
"My L’Oréal Colorist" designed to serve as a personal color consultant; shoppers can also use mobile device to scan the UPC barcode of the L’Oréal Paris hair color product/shade in which they are interested.
Jul 24, 2012 | 02:01 PM CDT
My Aveda Make-Over iPad application and web based platform, featuring Aveda Full Spectrum Professional Hair Color, allows users to virtually change their hair color and style; one-touch access to purchase.
Jul 19, 2012 | 10:41 AM CDT
Participatingin the NEXT Generation Awards, the beauty giant honored women who are using digital technology to help drive the beauty industry.
Jul 19, 2012 | 10:31 AM CDT
The youthful beauty brand will be available in 500 additional Walmart stores.
Jul 17, 2012 | 11:30 AM CDT
Taking steps to restore and recharge are keys to achieving and sustaining a better life, consumers say in new study from fragrance company Arylessence on American consumer attitudes and behaviors.
Jul 17, 2012 | 10:19 AM CDT
The Club Clarins loyalty program features an online platform that aims to help VIP customers earn rewards for shopping with the brand.