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Nov 01, 2011 | 09:28 AM CDT

Price vs. Value: Packaging’s Role

By: Craig Sawicki

A brief look at the economy’s impact on retail and the subsequent impact on consumers’ buying preferences and habits, but packaging can still sway them in what they buy.

Nov 01, 2011 | 09:04 AM CDT

Just Follow Your Nose!

By: Rick Ruffolo

Even brands that don’t have a direct connection to a distinct fragrance character or profile should evaluate the opportunity to enhance the brand experience through scent.

Nov 01, 2011 | 08:30 AM CDT

Using Social Media to Enhance Face-to-Face Encounters

By: Rob Murphy

Building a connection with your audience can be strengthened via face-to-face engagements where social media is a priming factor.

Nov 01, 2011 | 08:25 AM CDT

Let Her Do the Talking: A Case Study for Social Media

By: Alisa Marie Beyer

So much more than merely talking to your consumers, social media has emerged as the fastest and most effective way for a brand to reach its consumers in a world where new modes of communication seem to appear every day—and it’s not the brands that are leading the charge.

Nov 01, 2011 | 08:15 AM CDT

Does Your Package Have a Personality?

By: Jennifer Karsh

The best packaging both acknowledges and elevates the consumer.

Oct 26, 2011 | 02:26 PM CDT

Case Study: Curating for the Holidays—Tarte’s 2011 Holiday Collection

Tarte's Puttin’ On the Glitz Limited-edition Color Collection & Clutch
By: Heather Ratushny, Director of Product Developm…

See the development of the beauty brand’s special holiday creations for 2011, including insides looks at inspiration, packaging and product development.

Oct 24, 2011 | 04:31 PM CDT

ICMAD Honors Young Designers

Encouraging and developing future talent, this year's Young Designers Competition recognized winners from New York and Los Angeles.

Oct 08, 2011 | 07:14 PM CDT

Lauder Names Senior VP Global Creative Director

Filling the position is Richard Ferretti, who has recently worked in a creative capacity for Coach, Banana Republic and Gourmet magazine, and he will oversee all creative and visual aspects of the Estee Lauder brand.

Oct 06, 2011 | 12:08 PM CDT

Coty Partners With Modeling Agency Elite for New Fragrance Line

Set to debut in January 2012, the fragrance line will focus on bringing the glamorous world of modeling to to its scent selections.

Oct 04, 2011 | 09:52 AM CDT

P&G to Debut Contemporary Rebranding of Ivory Soap Line

Looking to refresh the 132-year-old brand, P&G is developing a new ad campaign and packaging for the soap brand that targets modern moms and busy families seeking a "clean and simple" solution.