Most Popular in:

Marketing

New in Marketing (page 80 of 128)

Jul 16, 2012 | 09:08 AM CDT

Product Attraction Starts (and Sometimes Ends) With the Label

By: James Lowry and Mark Lusky

Product quality must carry the long-term success of any sales campaign; however, when it comes to consumer appeal, first impressions count for a lot. When you’re sitting on the shelves next to some fairly formidable competition or when you’re vying for attention in a Web-centric environment, first looks may be all you get.

Jul 13, 2012 | 10:02 AM CDT

Target Testing Beauty Concierge Service

The new beauty service from the mass retailer is being tested in more than 25 stores near Chicago.

Jul 11, 2012 | 09:44 AM CDT

Mary Kay Promotes Its Virtual Makeover App

An extension of the beauty company's popular online makeover tool, the app is optimized for smart mobile devices and further encourages digitially engaged shopping.

Jul 10, 2012 | 10:55 AM CDT

Design Trust

Before and after photos for a packaging redesign for AmLactin products
By: Joe Duffy

When rebranding a beauty line, it’s time to put a good design differentiator to work.

Jul 10, 2012 | 10:31 AM CDT

Packaging Lessons From the One-handed World

Hand holding a tube of red lipstick
By: Kelley Styring

In studying one-armed and -handed consumers, opportunities for better packaging convenience and innovation quickly arise.

Jul 10, 2012 | 09:46 AM CDT

HatchBeauty Acquires Pharmaceutical Laboratory

In the wake of the acquisition, the beauty branding firm is rebranding to HatchBeauty Labs and will offer R&D product development work in addition to marketing and strategy services.

Jul 09, 2012 | 05:26 PM CDT

Getting Global With Social Media

By: Colette Mason and Ian Gibbins

In a competitive industry, trying to stand out through social media can seem a daunting task. Here’s some advice to get you on the right track for a larger global presence for your brand.

Jul 09, 2012 | 04:25 PM CDT

The [Right] Celebrity Sells

By: Alisa Marie Beyer

It’s no secret that celebrity endorsements are a crucial element of a successful brand, but only if your famous face speaks to your target consumer.

Jul 09, 2012 | 03:55 PM CDT

The Truth of Change and Passion

By: Jeff Falk

Passion for beauty brand doesn't just come from consumers. It also has to come from brand owners and developers, and sustaining that passion requires constant innovation.

Jul 09, 2012 | 11:47 AM CDT

TPR Holdings Acquires Cargo Cosmetics

Hana Zalzal, the founder of Cargo Cosmetics, will stay on with the brand as creative director.