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New in Marketing (page 82 of 127)
Jun 01, 2012 | 12:01 PM CDT
By: Tim Eaves
Packaging makes the initial connection with consumers, and this means it requires a significant amount of consideration from brand owners on what kind of message it sends about the brand from the shelf.
Jun 01, 2012 | 11:48 AM CDT
By: Kevin Marshall
It’s funny how history has a way of stepping in and shaping circumstances when least expected. Take the deceptively simple perfume bottle ...
Jun 01, 2012 | 11:11 AM CDT
By: Lisa Doyle
In a still-recovering economy, private label capitalizes on consumer desire for affordable beauty.
Jun 01, 2012 | 09:26 AM CDT
By: Alisa Marie Beyer and Kate Helfrich
New thinking on what it takes to develop a cultlike beauty product—and why.
Jun 01, 2012 | 08:58 AM CDT
By: Isaac Lekach
Building brand fans and the product at the same time, the Selena Gomez fragrance launch leveraged online interaction and star power.
Jun 01, 2012 | 08:47 AM CDT
By: Jeff Falk
The quality of face-to-face interaction can't be denied.
May 31, 2012 | 03:00 PM CDT
Winners will be announced at an event in New York on June 20.
May 29, 2012 | 11:40 AM CDT
The direct seller also plans on relaunching the beauty brand in Korea, Japan and Thailand with a new line of skin care products.
May 29, 2012 | 11:29 AM CDT
This is the first beauty endorsement deal for the celebrity chef, which supports an at-home hair color line set to debut in July.
May 23, 2012 | 03:03 PM CDT
By: GCI Editors
Connecting through scent is a powerful tool for beauty brands, as it can directly affect the moods of consumers. Beauty and fragrance industry insiders weigh in on the importance of fragrance in beauty product branding, as well as the best ways to carry it out.