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Jul 09, 2012 | 04:25 PM CDT
By: Alisa Marie Beyer
It’s no secret that celebrity endorsements are a crucial element of a successful brand, but only if your famous face speaks to your target consumer.
Jul 09, 2012 | 03:55 PM CDT
By: Jeff Falk
Passion for beauty brand doesn't just come from consumers. It also has to come from brand owners and developers, and sustaining that passion requires constant innovation.
Jul 09, 2012 | 11:47 AM CDT
Hana Zalzal, the founder of Cargo Cosmetics, will stay on with the brand as creative director.
Jul 09, 2012 | 11:38 AM CDT
Called the Revlon Expression Experiment, the platform will feature a series of engagement options for consumers to use to interact with the beauty brand.
Jul 09, 2012 | 11:31 AM CDT
According to the beauty brand, multiple considerations, including China's animal testing policies, caused the brand to reconsider expansion into China.
Jul 09, 2012 | 11:07 AM CDT
The all-around world gymnastics champion Wieber has become an ambassador for brands such as CoverGirl, Pantene, Venus, Olay and more.
Jul 09, 2012 | 10:55 AM CDT
The French CEW organization held its first Achiever Awards, recognizing boundry-pushing women in the beauty industry in France.
Jun 29, 2012 | 10:14 AM CDT
The beauty brand's Experience Bar launches at Bloomingdale's 59th Street in New York, helping perpetuate Clinique's "Service as You Like It" marketing and customer engagement effort.
Jun 29, 2012 | 10:10 AM CDT
The pharmacy retailer's beauty board interacts with beauty consumers through social media, and some of its beauty social media efforts are also being updated.
Jun 25, 2012 | 04:25 PM CDT
A new report from The NPD Group finds women seek makeup products that offer a variety of benefits in one product, with SPF and moisturization being those sought most often.