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Aug 31, 2011 | 02:49 PM CDT

Learning Social Media’s Lessons

By: Katja Bartholmess and Ron Robinson

New social media tools are designed to better engage consumers and increase the impact of social outreach. A look at trends and best practices are step one in putting these tools to use.

Aug 31, 2011 | 02:38 PM CDT

Case Study: Media Mix Conveys Heart of Brand; Establishes Foothold in the Market

By: Ross Glick

Taking on the challenge of conveying high-tech brand without losing the emotion and heart behind it while speaking to target consumers on many different levels.

Aug 29, 2011 | 04:17 PM CDT

Leslie Blodgett to Speak at ICMAD Young Designer Awards

Taking place in New York on September 21, the awards honor young beauty packaging designers.

Aug 26, 2011 | 03:48 PM CDT

Beauty for All: The Future of Prestige at Mass

Mock up of a prestige beauty retail space
By: Alison Aidlin, Elizabeth Del Pozo, Devin Homse…

This white paper from students in the cosmetics and fragrance marketing and management masters degree program at the Fashion Institute of Technology envisions the future of the prestige beauty category in the mass retail channel.

Aug 26, 2011 | 03:07 PM CDT

Naturals & Cosmeceuticals at Mass

Mock up of a Swellsville Wellness Center retail space
By: Stephanie Dishart, Pei Wong, Tanja Lindermeier…

This white paper from students in the cosmetics and fragrance marketing and management master's degree program at the Fashion Institute of Technology discusses moving ahead in the categories of natural beauty and cosmeceuticals in the mass retail environment.

Aug 26, 2011 | 02:49 PM CDT

Fashion & Beauty at Mass

Mock up of a color story retail space
By: LaShada Allen, Asha Daniels, Corey Reese, Mela…

This white paper from students in the cosmetics and fragrance marketing and management master's degree program at the Fashion Institute of Technology investigates the melding of fashion and beauty in the mass retail channel.

Aug 23, 2011 | 04:28 PM CDT

Celebrating Fragrance Excellence for Brand Success

By: Jane Evison

The 2011 Unilever Fragrance Awards highlight fragrance's role in superior products.

Aug 10, 2011 | 03:37 PM CDT

Breakout Brand—Sunbow Sunscreen

Sunbow Sunscreens product line
By: Mary J. Palmieri

HBA blogger Palmieri feels the fun of summer with a new kid-targeted line of sunscreen products.

Jul 13, 2011 | 09:47 AM CDT

A Builder’s View

By: Jeff Falk

In the building where the Eiffel Tower was fabricated, Véronique Gohmann, international marketing and communication director, Yves Rocher, spoke of leveraging a 50-year-old brand identity to reinvent that identity, value, and connecting with and listening to consumers to develop products and foster the brand to remain a valued and relevant part of consumers’ lives.

Jul 13, 2011 | 09:38 AM CDT

To Tweet or Not To Tweet—Understanding the Risks in Social Media

By: Kenneth C. Hegel Jr.

Staying informed and being diligent in the approach to the use and monitoring of social media platforms as they relate to your business and brands will ensure that the pros far outweigh the cons.