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New in Marketing (page 82 of 132)
Aug 13, 2012 | 02:04 PM CDT
An ad campaign for the Guthy-Renker skin care brand featuring Kaley Cuoco will begin in the fall.
Aug 07, 2012 | 09:57 AM CDT
The edgy pop star will help the makeup brand launch a new mascara product this fall.
Aug 06, 2012 | 10:11 AM CDT
The J&J skin care brand has teamed with actress Gabrielle Union and dermatologist Dr. Darrell Rigel to combat popular sun care myths.
Aug 03, 2012 | 10:07 AM CDT
The report reveals how Korea has become a testing ground for new products and increasingly, a launch pad for brands in the region.
Aug 03, 2012 | 09:57 AM CDT
The beauty trunk show gives the CITY Awards winners a platform to display award-winning products at national retailers, which include NewBeauty at Fred Segal, Ron Robinson Apothia, C.O. Bigelow, Henri Bendel New York and Skins 6|2.
Jul 31, 2012 | 09:55 AM CDT
Tracking what customers about saying about the company and its brands on social media will help the beauty giant better understand what consumers are thinking and feeling about its products and to be able to react in real time.
Jul 30, 2012 | 11:41 AM CDT
Along with a recently launched blog, the new position helps bring awareness to the site's focus on prestige cosmetics and its upcoming larger site redesign.
Jul 27, 2012 | 09:29 AM CDT
Taking an up-close look at beauty pricing dynamics, the SymphonyIRI report details how savvy marketers can take advantage of an opportunity to provide consumers with meaningful mid-tier product beauty options.
Jul 26, 2012 | 11:44 AM CDT
Called the Sephora + Pantone Color IQ, the system is a foundation-matching solution aimed at offering Sephora customers the perfect match foundation.
Jul 24, 2012 | 03:12 PM CDT
"My L’Oréal Colorist" designed to serve as a personal color consultant; shoppers can also use mobile device to scan the UPC barcode of the L’Oréal Paris hair color product/shade in which they are interested.