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Jun 01, 2012 | 12:01 PM CDT

Case Study: Packaging That Inspires Confidence

Frezyderm packaging
By: Tim Eaves

Packaging makes the initial connection with consumers, and this means it requires a significant amount of consideration from brand owners on what kind of message it sends about the brand from the shelf.

Jun 01, 2012 | 11:48 AM CDT

Speaking the Language of Beauty

By: Kevin Marshall

It’s funny how history has a way of stepping in and shaping circumstances when least expected. Take the deceptively simple perfume bottle ...

Jun 01, 2012 | 11:11 AM CDT

Private Label Lessons From the Recession

By: Lisa Doyle

In a still-recovering economy, private label capitalizes on consumer desire for affordable beauty.

Jun 01, 2012 | 09:26 AM CDT

Time for a Fresh POV

By: Alisa Marie Beyer and Kate Helfrich

New thinking on what it takes to develop a cultlike beauty product—and why.

Jun 01, 2012 | 08:58 AM CDT

Fragrance Connection Through Online Interaction

<em>Selena Gomez</em> fragrance
By: Isaac Lekach

Building brand fans and the product at the same time, the Selena Gomez fragrance launch leveraged online interaction and star power.

Jun 01, 2012 | 08:47 AM CDT

You Can Have Your Triple Chocolate Cake and Eat It Too

By: Jeff Falk

The quality of face-to-face interaction can't be denied.

May 31, 2012 | 03:00 PM CDT

CITY Award Finalists Announced

Winners will be announced at an event in New York on June 20.

May 29, 2012 | 11:40 AM CDT

Amway Unveils New Brand Positioning for Artistry

The direct seller also plans on relaunching the beauty brand in Korea, Japan and Thailand with a new line of skin care products.

May 29, 2012 | 11:29 AM CDT

Giada De Laurentiis Named Celeb Ambassador for Clairol

This is the first beauty endorsement deal for the celebrity chef, which supports an at-home hair color line set to debut in July.

May 23, 2012 | 03:03 PM CDT

A Sensory Journey: Fragrance in Branding

By: GCI Editors

Connecting through scent is a powerful tool for beauty brands, as it can directly affect the moods of consumers. Beauty and fragrance industry insiders weigh in on the importance of fragrance in beauty product branding, as well as the best ways to carry it out.