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Jun 08, 2012 | 03:45 PM CDT

Innovation Through Diversity: Global Marketing

By: Alexandra Fritsch-Gil, Jason Boland, Maria Bow…

This white paper from 2012 FIT cosmetics and fragrance marketing and management masters program graduates explores how the principles of diversity and inclusion can be applied to create more innovative and successful global brands and global messaging to consumers, and how a more diverse corporate culture can contribute to more meaningful communication and consumer engagement.

Jun 08, 2012 | 01:41 PM CDT

The Right Spin Cycle

By: Abby Penning

A report on a fake viral video helps the real video become a serious sensation.

Jun 06, 2012 | 09:59 AM CDT

Nexxus Named Official Beauty Partner of Tony Awards

The theater awards event's first beauty partner, Nexxus will collaborate with the Tony Awards for the next three years.

Jun 05, 2012 | 01:59 PM CDT

Cosmoprof Announces Bloggers for Beat-E Zone

The bloggers will cover the event live, interacting with exhibitors and attendees.

Jun 05, 2012 | 09:47 AM CDT

Study Finds 60% of U.S. Online Shoppers Purchase Beauty and Personal Care Products Online

The study, from global management consulting firm A.T. Kearney, estimates online sales of beauty products at approximately $3 billion, representing about 5% penetration for the category.

Jun 01, 2012 | 12:01 PM CDT

Case Study: Packaging That Inspires Confidence

Frezyderm packaging
By: Tim Eaves

Packaging makes the initial connection with consumers, and this means it requires a significant amount of consideration from brand owners on what kind of message it sends about the brand from the shelf.

Jun 01, 2012 | 11:48 AM CDT

Speaking the Language of Beauty

By: Kevin Marshall

It’s funny how history has a way of stepping in and shaping circumstances when least expected. Take the deceptively simple perfume bottle ...

Jun 01, 2012 | 11:11 AM CDT

Private Label Lessons From the Recession

By: Lisa Doyle

In a still-recovering economy, private label capitalizes on consumer desire for affordable beauty.

Jun 01, 2012 | 09:26 AM CDT

Time for a Fresh POV

By: Alisa Marie Beyer and Kate Helfrich

New thinking on what it takes to develop a cultlike beauty product—and why.

Jun 01, 2012 | 08:58 AM CDT

Fragrance Connection Through Online Interaction

<em>Selena Gomez</em> fragrance
By: Isaac Lekach

Building brand fans and the product at the same time, the Selena Gomez fragrance launch leveraged online interaction and star power.