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New in Marketing (page 85 of 127)
Apr 27, 2012 | 01:10 PM CDT
By: Len Loffler
Making the products that make people look better look better.
Apr 27, 2012 | 01:06 PM CDT
By: Aniko Hill
The variety of typography options available to beauty brands means you can say a lot—or a little—with the font your brand uses.
Apr 27, 2012 | 12:46 PM CDT
By: Sara Mason
As an unpoliced term, "cosmeceutical" can have myriad definitions. This makes ingredients and efficacy that much more important to brands targeting consumers seeking "cosmeceutical"-type products.
Apr 27, 2012 | 11:59 AM CDT
By: Nancy Jeffries
A brief overview of Colombia's beauty industry and the efforts in technologies and ingredient sourcing fueling it.
Apr 27, 2012 | 11:41 AM CDT
By: Liz Grubow and Elle Morris
As consumers pay more attention to the science that is pervasive in beauty products, brands need to develop smart, reasonable ways to communicate these complex concepts to their customers.
Apr 27, 2012 | 11:34 AM CDT
By: Cristina Kroll
Constant innovation, and new and attractive product launches key to growing market performance.
Apr 27, 2012 | 11:24 AM CDT
By: Jeff Falk
Learn about how connecting with consumers on a one-on-one basis has power, but also requires care and strategy.
Apr 26, 2012 | 10:46 AM CDT
A report from The NPD Group shows US consumers are consistently looking to price as a deciding factor in purchasing decisions, and this importance is evident across income brackets.
Apr 23, 2012 | 11:24 AM CDT
Cosmoprof North America's Discover Beauty pavilion has named its eight brand participants for this year.
Apr 23, 2012 | 11:15 AM CDT
By: Nancy Jeffries
Rachael Ostrom, executive director, consumer engagement, Aveda; Alexis Rodriguez, executive director, public relations, Bobbi Brown Cosmetics; Marisa F. Thalberg, vice president, global digital marketing, The Estée Lauder Companies, Inc; discuss initiatives and strategies to win shares of the $77 billion in sales expected to be generated by social media by 2016.