Most Popular in:

Marketing

New in Marketing (page 85 of 128)

Apr 27, 2012 | 03:38 PM CDT

TBC Presents Special Event for Emerging Brands at HBA

The Beauty Company (TBC) will present "The Beauty Business Is Not for Sissies: How to be a Genius, Not a Disaster" at HBA Global Expo in June 2012, sharing key insights into structuring, managing and delivering a successfully commercialized beauty brand.

Apr 27, 2012 | 01:10 PM CDT

The Visual Signal

By: Len Loffler

Making the products that make people look better look better.

Apr 27, 2012 | 01:06 PM CDT

Beauty Typography: A Window Into Brand Personality

By: Aniko Hill

The variety of typography options available to beauty brands means you can say a lot—or a little—with the font your brand uses.

Apr 27, 2012 | 12:46 PM CDT

Defining Cosmeceuticals

By: Sara Mason

As an unpoliced term, "cosmeceutical" can have myriad definitions. This makes ingredients and efficacy that much more important to brands targeting consumers seeking "cosmeceutical"-type products.

Apr 27, 2012 | 11:59 AM CDT

Colombia's Golden Triangle—Biodiverse and Market-friendly

By: Nancy Jeffries

A brief overview of Colombia's beauty industry and the efforts in technologies and ingredient sourcing fueling it.

Apr 27, 2012 | 11:41 AM CDT

The Role of Science in Beauty

By: Liz Grubow and Elle Morris

As consumers pay more attention to the science that is pervasive in beauty products, brands need to develop smart, reasonable ways to communicate these complex concepts to their customers.

Apr 27, 2012 | 11:34 AM CDT

Growth; Exports of Mexico's Beauty Industry Boosting Economy

By: Cristina Kroll

Constant innovation, and new and attractive product launches key to growing market performance.

Apr 27, 2012 | 11:24 AM CDT

May the Force Be With You

By: Jeff Falk

Learn about how connecting with consumers on a one-on-one basis has power, but also requires care and strategy.

Apr 26, 2012 | 10:46 AM CDT

Price More Important Than Sales, Promotions, According to NPD

A report from The NPD Group shows US consumers are consistently looking to price as a deciding factor in purchasing decisions, and this importance is evident across income brackets.

Apr 23, 2012 | 11:24 AM CDT

Brands Receive High Visibility as Part of Discover Beauty Initiative

Cosmoprof North America's Discover Beauty pavilion has named its eight brand participants for this year.