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New in Marketing (page 85 of 127)
Apr 27, 2012 | 11:41 AM CDT
By: Liz Grubow and Elle Morris
As consumers pay more attention to the science that is pervasive in beauty products, brands need to develop smart, reasonable ways to communicate these complex concepts to their customers.
Apr 27, 2012 | 11:34 AM CDT
By: Cristina Kroll
Constant innovation, and new and attractive product launches key to growing market performance.
Apr 27, 2012 | 11:24 AM CDT
By: Jeff Falk
Learn about how connecting with consumers on a one-on-one basis has power, but also requires care and strategy.
Apr 26, 2012 | 10:46 AM CDT
A report from The NPD Group shows US consumers are consistently looking to price as a deciding factor in purchasing decisions, and this importance is evident across income brackets.
Apr 23, 2012 | 11:24 AM CDT
Cosmoprof North America's Discover Beauty pavilion has named its eight brand participants for this year.
Apr 23, 2012 | 11:15 AM CDT
By: Nancy Jeffries
Rachael Ostrom, executive director, consumer engagement, Aveda; Alexis Rodriguez, executive director, public relations, Bobbi Brown Cosmetics; Marisa F. Thalberg, vice president, global digital marketing, The Estée Lauder Companies, Inc; discuss initiatives and strategies to win shares of the $77 billion in sales expected to be generated by social media by 2016.
Apr 20, 2012 | 10:12 AM CDT
Rebecca Restrepo also will serve as a brand ambassador for Elizabeth Arden, in addition to helping direct photo shoots, makeup tutorials, social media interaction and more.
Apr 19, 2012 | 04:09 PM CDT
By: Abby Penning
See photos from the gala event honoring Shiseido's contribution to beauty packaging.
Apr 19, 2012 | 12:02 PM CDT
In a post from Kline Blogs, the market research company discusses the strength of Hispanic purchasing power, as well as their tendency to continue buying and being loyal to the same beauty brands despite economic shifts, and the increase in attention from brands and retailers.
Apr 12, 2012 | 02:50 PM CDT
The workshop, "The Beauty Business is Not for Sissies: How to Become a Genius, Not a Disaster," targets those in the beauty industry looking to score the next breakthrough product.