Most Popular in:
New in Marketing (page 86 of 108)
Aug 11, 2010 | 03:28 PM CDT
By: Marta Cammarano, Mariangela Gisonda, Jennifer …
What will the beauty industry be like 10 years from now? The 2010 graduating class of the Master of Professional Studies (MPS) degree program in Cosmetics and Fragrance Marketing and Management at the Fashion Institute of Technology (FIT) forecasted beauty in 2020 when they showcased their final projects at the 10th Anniversary Capstone presentation and reception, May 19, 2010. This is the first of four papers presented at GCImagazine.com. The event recap is available both online and in the Added Value section of GCI’s August issue.
Aug 05, 2010 | 11:52 AM CDT
Retailer finds consumers increasingly accessing its site from smartphones; unique functionality of Sephora iPhone app designed to redefine shopping at Sephora, providing personalized recommendations.
Aug 03, 2010 | 03:35 PM CDT
By: Jeff Falk
The crossover between marketing and R&D is imperative for the type of success brand owners can hang their hats on, and we all must seek new opportunities for marketing and R&D collaborations.
Aug 03, 2010 | 03:32 PM CDT
By: Abby Penning
Picking up on the key differences of consumer markets gives products new areas of expansion, even when the products offer relatively similar benefits.
Aug 03, 2010 | 02:59 PM CDT
By: Donna C. Barson
Knowing the latest industry innovations is key to keeping the industry growing.
Aug 03, 2010 | 11:52 AM CDT
By: Joan Pisoni
Road show marketing campaigns are ideal for promoting a new brand directly to a target market or to increase awareness for an established brand or service.
Aug 03, 2010 | 10:49 AM CDT
By: Jesse Hill and Aniko Hill
One of the keys to successful branding is developing an emotional connection between the brand and the consumer, and photography is among the most important elements in making this connection.
Jul 15, 2010 | 04:56 PM CDT
Change in distribution patterns as more consumers look to new media to help them find products and the shift in consumer needs are among the topics to be explored.
Jun 29, 2010 | 02:59 PM CDT
The Benchmarking Company's latest report examines consumers' perspectives on Walmart and the retailer's impact on the beauty market; "How consumers are spending their time and dollars inside the store is vital to the entire beauty and personal care industry."
Jun 23, 2010 | 04:16 PM CDT
By: Jeff Falk
Daniela Ciocan talks about building the brand/retail relationship, considering the total brand concept and reinforcing the necessity that all the components of a brand message must elegantly build upon one another.