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New in Marketing (page 86 of 127)
Apr 04, 2012 | 04:06 PM CDT
By: Rob Walker, Euromonitor International
With sustainability, social responsibility and environmental integrity as key components of the long-term operational landscape in beauty, new choices in ecologically friendly packaging could be a catalyst to a radical shake up of the packaging mix.
Apr 04, 2012 | 03:45 PM CDT
By: Darrin C. Duber-Smith and Gregory Black
The beauty industry is hypercompetitive, and on-shelf success requires that new product development is conducted as scientifically as possible, utilizing proven models and due diligence.
Apr 04, 2012 | 03:03 PM CDT
By: Katja Bartholmess and Ron Robinson
Social media allows beauty brands to share more with their consumers and to have their consumers share more with them.
Apr 04, 2012 | 02:27 PM CDT
By: Daniela Ciocan
Retail is the final touch point for beauty brands and consumers, and it can make or a break a sale. But with e-commerce and continually progressing technology, the retail environment's evolution is fast—and requires smart strategies from the brands on the shelves.
Apr 03, 2012 | 04:03 PM CDT
By: Jeff Falk
Gearing up for the month's ahead, this month's issue focuses on outside influences on development and design, the process of product development, sustainability in beauty, the color cosmetic market and much more.
Apr 02, 2012 | 01:51 PM CDT
The Fragrance Foundation's board of directors will honor the designer and perfumist during May 21 awards ceremony
Apr 02, 2012 | 11:55 AM CDT
Following a Canadian review of antibacterial ingredient triclosan, the American Cleaning Institute reminds consumers and the industry of its safety in personal care products.
Mar 30, 2012 | 04:33 PM CDT
The exhibitions are part of Shiseido's celebration of its 140th anniversary and are aimed to help promote the brand to these markets, where Shiseido products have been introduced relatively recently.
Mar 29, 2012 | 04:10 PM CDT
By: Clariant's ColorWorks team
In a world of interlocking influences and inspirations, Clariant's ColorWorks team seeks out the biggest trends affecting color today, focusing on things like science, nature, food, communication and happiness for 2013.
Mar 29, 2012 | 03:21 PM CDT
By: Doug Thornley, Impact Colors
From classic red and black to vivid brights and metallics and toned down hues, Impact Colors predicts the big color trends set to inspire and infiltrate cosmetics in the coming year.