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New in Marketing (page 86 of 124)
Feb 13, 2012 | 04:03 PM CST
The study notes that nine out of 10 men today use some type of grooming product, but it also notes that many men don't use skin care products unless they have a specific skin issue, and that they tend to still stick to basic products and applications.
Feb 10, 2012 | 10:09 AM CST
The pop star is set to begin working with the beauty brand on a worldwide campaign promoting its cosmetic products, and Wet n Wild will also introduce Fergie signature lines.
Feb 09, 2012 | 04:35 PM CST
More beauty brands are focusing on younger consumers, as Mintel reports that 37% of girls age 9–17 wear at least lip gloss/stick every day, while more than half of girls report consulting moms on cosmetic choices.
Feb 09, 2012 | 11:42 AM CST
An annual report from brand and customer loyalty consultancy Brand Keys shows the importance of meaningful differentiation in beauty and personal care brands.
Feb 09, 2012 | 10:57 AM CST
Barbara Palvin has been named a brand ambassadress for the brand.
Feb 09, 2012 | 10:54 AM CST
Nicole Scherzinger will represent the hair care brand.
Feb 02, 2012 | 10:49 AM CST
While serving as a flagship touch point for the skin care brand, the Eucerin Skin Institute also offers consumers the chance to interact with dermatologists, pharmacists and products.
Feb 01, 2012 | 11:22 AM CST
By: Trevor Legwinski
Tapping into consumers through social media unleashes a highly effective marketing channel, and a sustained, cross-channel effort aids understanding and communication with current customers and identifying new ones.
Feb 01, 2012 | 10:42 AM CST
By: Michelle Harper and Lori Miller Burns
Even before a product is sampled, consumers have formed an idea about how the fragrance should smell, likely based on its color.
Feb 01, 2012 | 10:24 AM CST
By: Jeff Falk
The resonance of the words used to discuss beauty products can be different for every consumer, but powerful nonetheless.