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Apr 23, 2012 | 11:15 AM CDT

CEW's Social Beauty Strategies

CEW's April 19, 2012, event
By: Nancy Jeffries

Rachael Ostrom, executive director, consumer engagement, Aveda; Alexis Rodriguez, executive director, public relations, Bobbi Brown Cosmetics; Marisa F. Thalberg, vice president, global digital marketing, The Estée Lauder Companies, Inc; discuss initiatives and strategies to win shares of the $77 billion in sales expected to be generated by social media by 2016.

Apr 20, 2012 | 10:12 AM CDT

Elizabeth Arden Names First-ever Global Makeup Artist

Rebecca Restrepo also will serve as a brand ambassador for Elizabeth Arden, in addition to helping direct photo shoots, makeup tutorials, social media interaction and more.

Apr 19, 2012 | 12:02 PM CDT

Hispanic Purchasing Power Maintains Despite Rocky Economy

In a post from Kline Blogs, the market research company discusses the strength of Hispanic purchasing power, as well as their tendency to continue buying and being loyal to the same beauty brands despite economic shifts, and the increase in attention from brands and retailers.

Apr 12, 2012 | 02:50 PM CDT

The Beauty Company to Offer Workshop at HBA

The workshop, "The Beauty Business is Not for Sissies: How to Become a Genius, Not a Disaster," targets those in the beauty industry looking to score the next breakthrough product.

Apr 12, 2012 | 12:13 PM CDT

2012 Top Ten FiFi Finalists Announced

WNBC's Janice Huff will host the FiFi Finalists breakfast this year

Apr 04, 2012 | 04:24 PM CDT

Science with the Glamour: Ingredients' Brand Impact

By: Abby Penning

Beyond their obvious functional value, ingredients can be integral to the story beauty brands share with consumers.

Apr 04, 2012 | 04:06 PM CDT

Sustainability Drives Game Changing Innovation in Beauty

By: Rob Walker, Euromonitor International

With sustainability, social responsibility and environmental integrity as key components of the long-term operational landscape in beauty, new choices in ecologically friendly packaging could be a catalyst to a radical shake up of the packaging mix.

Apr 04, 2012 | 03:45 PM CDT

The Process of Product Development

By: Darrin C. Duber-Smith and Gregory Black

The beauty industry is hypercompetitive, and on-shelf success requires that new product development is conducted as scientifically as possible, utilizing proven models and due diligence.

Apr 04, 2012 | 03:03 PM CDT

Becoming an Engagement Brand

By: Katja Bartholmess and Ron Robinson

Social media allows beauty brands to share more with their consumers and to have their consumers share more with them.