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New in Marketing (page 87 of 131)
May 23, 2012 | 03:03 PM CDT
By: GCI Editors
Connecting through scent is a powerful tool for beauty brands, as it can directly affect the moods of consumers. Beauty and fragrance industry insiders weigh in on the importance of fragrance in beauty product branding, as well as the best ways to carry it out.
May 23, 2012 | 01:36 PM CDT
By: Laura Donna, Consumer Fragrance Education, LLC
New research uncovers a clear method for connecting consumers to the scents they will love.
May 23, 2012 | 12:31 PM CDT
By: Jeb Gleason-Allured
As more celebrities join the fragrance game, this article examines if it still makes sense for the marketplace.
May 23, 2012 | 11:50 AM CDT
Honoring the year's efforts in the fragrance industry, this year's FiFi Awards recognized companies such as P&G Prestige, IFF, Elizabeth Arden, Bath & Body Works, Coty and more.
May 22, 2012 | 09:40 AM CDT
The women on the program's advisory board will help guide the use of technology to further energize the beauty industry.
May 21, 2012 | 05:17 PM CDT
See the winners in 25+ beauty categories.
May 14, 2012 | 11:39 AM CDT
The Women in Flavor & Fragrance Commerce has updated its tagline and logo as part of its 30th anniversary celebration, and also has plans to expand to Chicago.
May 09, 2012 | 10:33 AM CDT
With its launch in North America, the Clear Scalp & Hair Beauty Therapy line from Unilever will be showcased by the multi-hyphenate supermodel.
May 03, 2012 | 04:20 PM CDT
For the section, a slew of beauty industry experts will curate a new selection of products each week that will then be shared with those who follow them on the site.
May 03, 2012 | 04:08 PM CDT
Research from Mintel indicates that almost four in 10 British citizens (37%, equating to 15 million consumers) have interacted with beauty and personal care brands online.