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New in Marketing (page 87 of 129)
Apr 23, 2012 | 11:15 AM CDT
By: Nancy Jeffries
Rachael Ostrom, executive director, consumer engagement, Aveda; Alexis Rodriguez, executive director, public relations, Bobbi Brown Cosmetics; Marisa F. Thalberg, vice president, global digital marketing, The Estée Lauder Companies, Inc; discuss initiatives and strategies to win shares of the $77 billion in sales expected to be generated by social media by 2016.
Apr 20, 2012 | 10:12 AM CDT
Rebecca Restrepo also will serve as a brand ambassador for Elizabeth Arden, in addition to helping direct photo shoots, makeup tutorials, social media interaction and more.
Apr 19, 2012 | 04:09 PM CDT
By: Abby Penning
See photos from the gala event honoring Shiseido's contribution to beauty packaging.
Apr 19, 2012 | 12:02 PM CDT
In a post from Kline Blogs, the market research company discusses the strength of Hispanic purchasing power, as well as their tendency to continue buying and being loyal to the same beauty brands despite economic shifts, and the increase in attention from brands and retailers.
Apr 12, 2012 | 02:50 PM CDT
The workshop, "The Beauty Business is Not for Sissies: How to Become a Genius, Not a Disaster," targets those in the beauty industry looking to score the next breakthrough product.
Apr 12, 2012 | 12:13 PM CDT
WNBC's Janice Huff will host the FiFi Finalists breakfast this year
Apr 04, 2012 | 04:24 PM CDT
By: Abby Penning
Beyond their obvious functional value, ingredients can be integral to the story beauty brands share with consumers.
Apr 04, 2012 | 04:06 PM CDT
By: Rob Walker, Euromonitor International
With sustainability, social responsibility and environmental integrity as key components of the long-term operational landscape in beauty, new choices in ecologically friendly packaging could be a catalyst to a radical shake up of the packaging mix.
Apr 04, 2012 | 03:45 PM CDT
By: Darrin C. Duber-Smith and Gregory Black
The beauty industry is hypercompetitive, and on-shelf success requires that new product development is conducted as scientifically as possible, utilizing proven models and due diligence.
Apr 04, 2012 | 03:03 PM CDT
By: Katja Bartholmess and Ron Robinson
Social media allows beauty brands to share more with their consumers and to have their consumers share more with them.