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New in Marketing (page 87 of 112)
Nov 05, 2010 | 11:55 AM CDT
By: Art Rich, PhD
Before a full production run, labeling issues and a variety of testing must be evaluated and conducted.
Nov 05, 2010 | 11:34 AM CDT
By: Liz Grubow
A region left somewhat unaffected by the global recession, as well as with a largely young demographic and strong community interest in personal care and appearance, the Middle East’s star is rising in the beauty market.
Nov 05, 2010 | 09:31 AM CDT
By: Alisa Marie Beyer
Make sure your new product is destined to be a must-have before it hits the shelf with targeted, powerful consumer feedback.
Nov 04, 2010 | 10:07 AM CDT
Bloom predicts future fragrance trends related to the beauty industry and offers tips on how to entice more fragrance consumers.
Nov 04, 2010 | 09:22 AM CDT
Themes include reduction of some ingredients, defining natural and blurring category expectations.
Nov 03, 2010 | 05:44 PM CDT
By: Abby Penning
As the fragrance segment begins to bounce back from a downturn exasperated by market saturation and consumers’ shrinking discretionary spending, brand owners are again looking for a way to entice consumers to their scents. And for two perfume houses—Histoires de Parfums and Parfums d’Orsay Paris—playing up their traditions of history and storytelling, as well as closely knowing their consumers, has them seeing brighter days ahead.
Nov 01, 2010 | 08:53 AM CDT
The new concept is designed around the consumer and the amount of interaction she wishes to have with Clinique consultants.
Oct 26, 2010 | 11:02 AM CDT
A recap of the Sept. 15, 2010, CEW Newsmaker Forum, at which Ed Shirley, P&G's vice chair of global beauty and grooming, spoke about the shifting consumer landscape, communicating with today's consumers and evolving strategies on shelf. An additional discussion of the Shirley's comments will be available in GCI magazine's December Starting Point column.
Oct 22, 2010 | 03:31 PM CDT
Eco-friendly, Brazilian Culture and Emotional Experience Among Nine Deep Trends in Consumers' Purchases
Arylessence's latest consumer report, its tenth, focuses on "deep" trends, including emotional connections, patriotic themes and eco-friendliness
Oct 13, 2010 | 12:43 PM CDT
The U.S. Federal Trade Commission's proposed updates "will help businesses better align their product claims with consumer expectations.”