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New in Marketing (page 88 of 127)
Mar 20, 2012 | 10:46 AM CDT
According to Kline, as a consequence of consumers having greater awareness of the efficacy of certain actives, the beauty market has responded by using actives and their proven market cachet in products as diverse as skin care, makeup, hair care, male grooming products, slimming formulations, sun protection and more.
Mar 13, 2012 | 11:18 AM CDT
The Personal Care Products Council (PCPC) has responded to a study by the Silent Spring Institute that claims to have found harmful chemicals in a variety of beauty care and household products.
Mar 13, 2012 | 10:53 AM CDT
Kline & Company reports that in these well-established markets, natural and organic products still consistently outperform the the overall beauty market; however, emerging markets such as China and Brazil are also gaining.
Mar 02, 2012 | 04:52 PM CST
By: Jeff Falk
When is the right time to forsake the proven for the new? And what is the full extent of brand heritage and its ongoing value in connecting with consumers? What are the indicators that a brand refresh, updated packaging, new ingredients, new campaigns, etc., are needed for the continued viability of the brand?
Mar 02, 2012 | 04:47 PM CST
By: Yolanda Santosa
As consumers become more savvy of and drawn to aesthetics, how a brand looks on shelves, undoubtedly, affects its ultimate success in the marketplace. New and existing brands are increasingly focusing on their product packaging as part of the brands’ development.
Mar 02, 2012 | 04:36 PM CST
By: Neal Marder and Christian E. Dodd
When seeking to promote their “greenness” as a competitive advantage, brand owners must understand the legal pitfalls of self-created symbols and labels that express environmental superiority, are trademarked and not immediately associated with the product, and are identified as a rating system.
Mar 01, 2012 | 11:12 AM CST
Called Watashi+ and launching in April, the service will help provide questions and information to beauty consumers.
Feb 29, 2012 | 03:27 PM CST
By: Valerie Jacobs
With its ability to distinguish visual specifics of target consumers, facial recognition technology is changing the beauty landscape by allowing the creation and marketing of personalized offerings.
Feb 29, 2012 | 03:11 PM CST
By: Ada Polla
Insights from beauty retailers—department stores to flash sale sites—shows the various opportunities beauty brands have to reach out to and connect with consumers.
Feb 29, 2012 | 02:00 PM CST
Europe next frontier for new generation of at-home beauty devices, ingredients; POS retail and packaging elements also form a key part of the trend, with a rise in packaging and products that increase the interactivity between virtual and real worlds.