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New in Marketing (page 88 of 127)
Mar 02, 2012 | 04:52 PM CST
By: Jeff Falk
When is the right time to forsake the proven for the new? And what is the full extent of brand heritage and its ongoing value in connecting with consumers? What are the indicators that a brand refresh, updated packaging, new ingredients, new campaigns, etc., are needed for the continued viability of the brand?
Mar 02, 2012 | 04:47 PM CST
By: Yolanda Santosa
As consumers become more savvy of and drawn to aesthetics, how a brand looks on shelves, undoubtedly, affects its ultimate success in the marketplace. New and existing brands are increasingly focusing on their product packaging as part of the brands’ development.
Mar 02, 2012 | 04:36 PM CST
By: Neal Marder and Christian E. Dodd
When seeking to promote their “greenness” as a competitive advantage, brand owners must understand the legal pitfalls of self-created symbols and labels that express environmental superiority, are trademarked and not immediately associated with the product, and are identified as a rating system.
Mar 01, 2012 | 11:12 AM CST
Called Watashi+ and launching in April, the service will help provide questions and information to beauty consumers.
Feb 29, 2012 | 03:27 PM CST
By: Valerie Jacobs
With its ability to distinguish visual specifics of target consumers, facial recognition technology is changing the beauty landscape by allowing the creation and marketing of personalized offerings.
Feb 29, 2012 | 03:11 PM CST
By: Ada Polla
Insights from beauty retailers—department stores to flash sale sites—shows the various opportunities beauty brands have to reach out to and connect with consumers.
Feb 29, 2012 | 02:00 PM CST
Europe next frontier for new generation of at-home beauty devices, ingredients; POS retail and packaging elements also form a key part of the trend, with a rise in packaging and products that increase the interactivity between virtual and real worlds.
Feb 24, 2012 | 03:51 PM CST
The study also shows many women often buy luxury beauty products on discount websites and that sampling is the number one factor in influencing a purchase, followed by peer product reviews.
Feb 17, 2012 | 09:52 AM CST
Men also ranked Dove in their top 10 favorite brands.
Feb 13, 2012 | 04:03 PM CST
The study notes that nine out of 10 men today use some type of grooming product, but it also notes that many men don't use skin care products unless they have a specific skin issue, and that they tend to still stick to basic products and applications.