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Nov 09, 2010 | 03:20 PM CST

Interactive Marketing Partnership Engages Consumers by Engaging Their Talents

By: Jeff Falk

Maybelline New York engaged consumers to drive both interaction with the products and endorsing purchase at its retail partner CVS/pharmacy.

Nov 09, 2010 | 09:25 AM CST

Perfumania Partners with Episode of The Apprentice, Kim Kardashian

Contestants on the reality show will come up with marketing campaigns for selling the celebrity's new fragrance in Perfumania stores.

Nov 05, 2010 | 11:55 AM CDT

The Mysteries of R&D, Part II: Why Do They Always Say “Not Ready Yet”?

By: Art Rich, PhD

Before a full production run, labeling issues and a variety of testing must be evaluated and conducted.

Nov 05, 2010 | 11:34 AM CDT

The Mystique of Mainstream Middle Eastern Beauty

By: Liz Grubow

A region left somewhat unaffected by the global recession, as well as with a largely young demographic and strong community interest in personal care and appearance, the Middle East’s star is rising in the beauty market.

Nov 05, 2010 | 09:31 AM CDT

Going to the Source: Consumer Testing Groups

By: Alisa Marie Beyer

Make sure your new product is destined to be a must-have before it hits the shelf with targeted, powerful consumer feedback.

Nov 04, 2010 | 10:07 AM CDT

Fragrance Foundation's Rochelle Bloom from Luxe Pack Monaco

Bloom predicts future fragrance trends related to the beauty industry and offers tips on how to entice more fragrance consumers.

Nov 04, 2010 | 09:22 AM CDT

Mintel Predicts Trends for Consumer Packaged Goods

Themes include reduction of some ingredients, defining natural and blurring category expectations.

Nov 03, 2010 | 05:44 PM CDT

Telling the Story of Luxury Fragrance

Parfums d’Orsay Paris
By: Abby Penning

As the fragrance segment begins to bounce back from a downturn exasperated by market saturation and consumers’ shrinking discretionary spending, brand owners are again looking for a way to entice consumers to their scents. And for two perfume houses—Histoires de Parfums and Parfums d’Orsay Paris—playing up their traditions of history and storytelling, as well as closely knowing their consumers, has them seeing brighter days ahead.

Nov 01, 2010 | 08:53 AM CDT

Clinique Debuts New Shopping Service Concept

The new concept is designed around the consumer and the amount of interaction she wishes to have with Clinique consultants.

Oct 26, 2010 | 11:02 AM CDT

Collaborate and Innovate: CEW's Advancing the Industry with Ed Shirley

By: CEW

A recap of the Sept. 15, 2010, CEW Newsmaker Forum, at which Ed Shirley, P&G's vice chair of global beauty and grooming, spoke about the shifting consumer landscape, communicating with today's consumers and evolving strategies on shelf. An additional discussion of the Shirley's comments will be available in GCI magazine's December Starting Point column.