Most Popular in:

Marketing

New in Marketing (page 89 of 128)

Mar 02, 2012 | 04:52 PM CST

Next Phase, New Wave, Dance Craze, Anyways ...

By: Jeff Falk

When is the right time to forsake the proven for the new? And what is the full extent of brand heritage and its ongoing value in connecting with consumers? What are the indicators that a brand refresh, updated packaging, new ingredients, new campaigns, etc., are needed for the continued viability of the brand?

Mar 02, 2012 | 04:47 PM CST

Case Studies: Giving Brand Packaging a Face-lift

By: Yolanda Santosa

As consumers become more savvy of and drawn to aesthetics, how a brand looks on shelves, undoubtedly, affects its ultimate success in the marketplace. New and existing brands are increasingly focusing on their product packaging as part of the brands’ development.

Mar 02, 2012 | 04:36 PM CST

The “Reasonable Consumer’s” View of Green Labels—Lessons From Two Greenwashing Cases

By: Neal Marder and Christian E. Dodd

When seeking to promote their “greenness” as a competitive advantage, brand owners must understand the legal pitfalls of self-created symbols and labels that express environmental superiority, are trademarked and not immediately associated with the product, and are identified as a rating system.

Mar 01, 2012 | 11:12 AM CST

Shiseido to Launch New Web-based Total Beauty Service

Called Watashi+ and launching in April, the service will help provide questions and information to beauty consumers.

Feb 29, 2012 | 03:27 PM CST

Adaptable Allure

By: Valerie Jacobs

With its ability to distinguish visual specifics of target consumers, facial recognition technology is changing the beauty landscape by allowing the creation and marketing of personalized offerings.

Feb 29, 2012 | 03:11 PM CST

The Changing Face of Beauty Distribution

By: Ada Polla

Insights from beauty retailers—department stores to flash sale sites—shows the various opportunities beauty brands have to reach out to and connect with consumers.

Feb 29, 2012 | 02:00 PM CST

Mintel Forecasts "Kinetique" as Key Trend for 2012

Europe next frontier for new generation of at-home beauty devices, ingredients; POS retail and packaging elements also form a key part of the trend, with a rise in packaging and products that increase the interactivity between virtual and real worlds.

Feb 24, 2012 | 03:51 PM CST

Study From Total Beauty Media Group Shows Strength of Luxury

The study also shows many women often buy luxury beauty products on discount websites and that sampling is the number one factor in influencing a purchase, followed by peer product reviews.

Feb 17, 2012 | 09:52 AM CST

Dove, Neutrogena Rank Among Women's Favorite Brands in Buyology Report

Men also ranked Dove in their top 10 favorite brands.

Feb 13, 2012 | 04:03 PM CST

NPD Study Shows Potential for Men's Skin Care Growth

The study notes that nine out of 10 men today use some type of grooming product, but it also notes that many men don't use skin care products unless they have a specific skin issue, and that they tend to still stick to basic products and applications.