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Feb 09, 2012 | 11:42 AM CST

In Ranking Brand Engagement, Delighting Consumers Continues to Be Key to Brand Connection

An annual report from brand and customer loyalty consultancy Brand Keys shows the importance of meaningful differentiation in beauty and personal care brands.

Feb 09, 2012 | 10:57 AM CST

Hungarian Model to Represent L’Oréal Paris

Barbara Palvin has been named a brand ambassadress for the brand.

Feb 09, 2012 | 10:54 AM CST

P&G's Herbal Essences Names New Brand Ambassador

Nicole Scherzinger will represent the hair care brand.

Feb 02, 2012 | 10:49 AM CST

Beiersdorf Opens Eucerin Skin Institute

While serving as a flagship touch point for the skin care brand, the Eucerin Skin Institute also offers consumers the chance to interact with dermatologists, pharmacists and products.

Feb 01, 2012 | 11:22 AM CST

Case Study: Leveraging Social Referrals for Hair-raising Results

By: Trevor Legwinski

Tapping into consumers through social media unleashes a highly effective marketing channel, and a sustained, cross-channel effort aids understanding and communication with current customers and identifying new ones.

Feb 01, 2012 | 10:42 AM CST

Making a Fragrance Connection Through Color

By: Michelle Harper and Lori Miller Burns

Even before a product is sampled, consumers have formed an idea about how the fragrance should smell, likely based on its color.

Feb 01, 2012 | 10:24 AM CST

The Power of Words and Perception

By: Jeff Falk

The resonance of the words used to discuss beauty products can be different for every consumer, but powerful nonetheless.

Jan 31, 2012 | 10:23 AM CST

Building a Beauty Brand Online

By: Herman Chein

By creatively and intelligently utilizing online strategies and tools to stand out from and compete with multinational brands, start-up labels have the opportunity to grow into robust, global competitors.

Jan 26, 2012 | 11:06 AM CST

Pantene Brand Sponsors Female Olympians

The hair care brand is also partnering with swimmer Natalie Coughlin as a U.S. ambassador.

Jan 24, 2012 | 09:57 AM CST

The Beauty Company Releases Latest Pink Report

Called "Let's Get Emotional," it focuses on the deep connections consumers can make with beauty products, how they make those connections, and the trends and behaviors that push those connections.