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New in Marketing (page 89 of 127)
Feb 09, 2012 | 11:42 AM CST
An annual report from brand and customer loyalty consultancy Brand Keys shows the importance of meaningful differentiation in beauty and personal care brands.
Feb 09, 2012 | 10:57 AM CST
Barbara Palvin has been named a brand ambassadress for the brand.
Feb 09, 2012 | 10:54 AM CST
Nicole Scherzinger will represent the hair care brand.
Feb 02, 2012 | 10:49 AM CST
While serving as a flagship touch point for the skin care brand, the Eucerin Skin Institute also offers consumers the chance to interact with dermatologists, pharmacists and products.
Feb 01, 2012 | 11:22 AM CST
By: Trevor Legwinski
Tapping into consumers through social media unleashes a highly effective marketing channel, and a sustained, cross-channel effort aids understanding and communication with current customers and identifying new ones.
Feb 01, 2012 | 10:42 AM CST
By: Michelle Harper and Lori Miller Burns
Even before a product is sampled, consumers have formed an idea about how the fragrance should smell, likely based on its color.
Feb 01, 2012 | 10:24 AM CST
By: Jeff Falk
The resonance of the words used to discuss beauty products can be different for every consumer, but powerful nonetheless.
Jan 31, 2012 | 10:23 AM CST
By: Herman Chein
By creatively and intelligently utilizing online strategies and tools to stand out from and compete with multinational brands, start-up labels have the opportunity to grow into robust, global competitors.
Jan 26, 2012 | 11:06 AM CST
The hair care brand is also partnering with swimmer Natalie Coughlin as a U.S. ambassador.
Jan 24, 2012 | 09:57 AM CST
Called "Let's Get Emotional," it focuses on the deep connections consumers can make with beauty products, how they make those connections, and the trends and behaviors that push those connections.