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Mar 26, 2013 | 07:35 AM CDT
Consistently Compelling: Building a Beauty Brand Throughout the User Journey
By: Thomas Marzano, via InnoCos USA
Building a brand is like growing a personality. Everything we do says something about who we are, and in a brand’s case, about how it is perceived. If consumer perceptions shape a brand’s success, then it is crucial for brands to behave consistently compellingly throughout the user journey.
Mar 25, 2013 | 12:01 PM CDT
The Second Moment of Truth
By: Jim Perry
Purchase engagement represents the first moment of truth between a product and a consumer, but the actual application of the product represents a potentially even more important second moment of truth.
Mar 25, 2013 | 11:34 AM CDT
Sample Packaging Engagement
By: Abby Penning
Engaging consumers with new or revamped products can be difficult, but developing distinct sampling programs with engaging sample packages is definitely a good start.
Mar 25, 2013 | 10:13 AM CDT
Mineral Fusion On Board at Ulta
The mineral-focused beauty brand is appearing on Ulta shelves beginning in March 2013.
Mar 22, 2013 | 04:34 PM CDT
Multifunctionality: The Sweet (and Sour) Spot for Color Cosmetics
By: Rob Walker, Euromonitor International
Multitasking beauty products are on the rise, with multifunctionality dominating many color brand strategies. The resulting growth is not without a downside.
Mar 22, 2013 | 04:21 PM CDT
Mar 22, 2013 | 04:01 PM CDT
Take Your Color Business to the Next Level
By: Alisa Marie Beyer
As consumers’ thirst for amazing clinical results continues to grow, a new segment of the beauty shelf is sitting up and taking notice—color.
Mar 22, 2013 | 03:49 PM CDT
Retailers Mine Consumer Feedback to Turn Data Into Gold
By: Daniela Ciocan
Does consumer feedback result in foolproof buying decisions?
Mar 22, 2013 | 03:31 PM CDT
Dedicated Follower of Fashion
By: Jeff Falk
If being trendy is the cornerstone of your beauty brand, you may want to look into building a firmer footing.
Mar 22, 2013 | 03:18 PM CDT
Creating a Prestige Experience in the Digital Age
By: Michael Tarquinio
A feeling of connection is imperative to create a brand fan, but inspiring those feelings is distinctly more challenging when customers shop from the Internet.