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New in Marketing (page 9 of 113)
Feb 21, 2014 | 03:24 PM CST
By: Imogen Matthews
As the BB cream trend grows into CC, DD, EE and options all down the alphabet, consumers continue to be drawn to these multifunctional products—but is there a bursting bubble in the category’s future?
Feb 21, 2014 | 03:11 PM CST
By: Sheri L. Koetting
Design with direction. By laying out goals, targets and parameters ahead of time, you are much more likely to come out with a successful design in any project.
Feb 21, 2014 | 02:48 PM CST
By: Alisa Marie Beyer
Don’t jeopardize the story of your beauty brand—avoid these seven storytelling pitfalls.
Feb 21, 2014 | 02:15 PM CST
By: Fernanda Bonifacio
Retail and production expands in Brazil while regulatory snafus slow sales growth.
Feb 21, 2014 | 02:00 PM CST
By: Jeff Falk
Connecting the dots between the animal brain, fragrance and men's grooming products.
Feb 20, 2014 | 10:52 AM CST
By: Jonny Rowntree
Packaging sells—but what are consumers truly seeing when they look at beauty product packaging?
Feb 20, 2014 | 10:20 AM CST
The two global beauty companies are teaming on Coty fragrance distribution through Avon representatives in Brazil.
Feb 20, 2014 | 10:12 AM CST
Diagonal Reports released “Beauty Market and Consumer of 2020” to gain insight on how the beauty world’s changing landscape will affect beauty consumers in the years ahead.
Feb 20, 2014 | 10:09 AM CST
“Smart Beauty VII: The Beauty of Confidence” was recently presented by Essence, in conjunction with Walmart’s Cultural IQ series, focusing on the role confidence plays in the African-American community.
Feb 19, 2014 | 01:32 PM CST
Six beauty brands will vie for the prize, which will be awarded as part of the 2014 CEW Insiders' Choice Beauty Awards in May.