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Aug 05, 2008 | 10:14 AM CDT
Merlot Skin Care’s Business Boom
By: Leslie Benson
Grape seed extracts in the skin care line open opportunities to launch nationwide distribution for the company from El Paso, Texas...
Aug 05, 2008 | 09:42 AM CDT
Marketing Skin Care
By: Leslie Benson
Supplement two of two to 'Skin Care Thinks Small to Deliver Big'...
Aug 05, 2008 | 09:36 AM CDT
Looking to the Future of Skin Care
By: Leslie Benson
Supplement one of two to 'Skin Care Thinks Small to Deliver Big'...
Jun 27, 2008 | 09:06 AM CDT
CoverGirl Names Gymnasts Brand Ambassadors
Addition of athletes as faces of CoverGirl cosmetics a first...
Jun 17, 2008 | 03:09 PM CDT
Registration Open for HBA Global Expo and Fragrance Business
The annual Fragrance Business event within HBA Global Expo, hosted by GCI magazine, focuses on the business of fragranced products through a unique conference, awards luncheon and fragrance pavilion…
Jun 16, 2008 | 12:01 PM CDT
Beyond One Dimensional
By: Jeff Falk
Supplemental to Fanning the Flames of Innovation, from the June 2008 issue. MWV (MeadWestvaco) discusses brand/supplier partnerships, brand/packaging strategic uses, sustainable packaging and more.
Jun 09, 2008 | 03:14 PM CDT
Marketing Matters: Five Secrets of Beauty Ads
By: Alisa Marie Beyer
The contemporary consumer wants to feel emotion—and understand the bottom line of an ad—in a flash.
Jun 09, 2008 | 03:00 PM CDT
Authentic Expressions
By: Aniko Hill
The best brands stand for something, and a lifestyle brand embodies the values of its target group. Successful lifestyle branding means creating an emotional connection to the market, based on a bigger idea and an artistic expression to create an emotional connection. Although the ideas are often conceptual, there are ways to approach brand-building from a logical and quantitative process.
May 27, 2008 | 04:13 PM CDT
Buzz Words That Sell
Pierce Mattie PR’s Picks For 2008 Buzz Words Best Used to Describe, Pitch, Sell Your Product in the Lifestyle, Beauty and Fashion Industries
May 01, 2008 | 03:29 PM CDT
Scent Sleuth: Fragrance Trends in Hair Care
By: Nancy C. Hayden
Fragrance plays a critical role in hair care products, particularly in shampoo, and an understanding of broad fragrance trends and effective use of scent create a distinct on-shelf advantage.