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Feb 17, 2012 | 09:52 AM CST

Dove, Neutrogena Rank Among Women's Favorite Brands in Buyology Report

Men also ranked Dove in their top 10 favorite brands.

Feb 13, 2012 | 04:03 PM CST

NPD Study Shows Potential for Men's Skin Care Growth

The study notes that nine out of 10 men today use some type of grooming product, but it also notes that many men don't use skin care products unless they have a specific skin issue, and that they tend to still stick to basic products and applications.

Feb 10, 2012 | 10:09 AM CST

Wet n Wild Names Fergie Its Global Brand Ambassador

The pop star is set to begin working with the beauty brand on a worldwide campaign promoting its cosmetic products, and Wet n Wild will also introduce Fergie signature lines.

Feb 09, 2012 | 04:35 PM CST

Mintel Reports Beauty Basics Targeting Younger Faces

More beauty brands are focusing on younger consumers, as Mintel reports that 37% of girls age 9–17 wear at least lip gloss/stick every day, while more than half of girls report consulting moms on cosmetic choices.

Feb 09, 2012 | 11:42 AM CST

In Ranking Brand Engagement, Delighting Consumers Continues to Be Key to Brand Connection

An annual report from brand and customer loyalty consultancy Brand Keys shows the importance of meaningful differentiation in beauty and personal care brands.

Feb 09, 2012 | 10:57 AM CST

Hungarian Model to Represent L’Oréal Paris

Barbara Palvin has been named a brand ambassadress for the brand.

Feb 09, 2012 | 10:54 AM CST

P&G's Herbal Essences Names New Brand Ambassador

Nicole Scherzinger will represent the hair care brand.

Feb 02, 2012 | 10:49 AM CST

Beiersdorf Opens Eucerin Skin Institute

While serving as a flagship touch point for the skin care brand, the Eucerin Skin Institute also offers consumers the chance to interact with dermatologists, pharmacists and products.

Feb 01, 2012 | 11:22 AM CST

Case Study: Leveraging Social Referrals for Hair-raising Results

By: Trevor Legwinski

Tapping into consumers through social media unleashes a highly effective marketing channel, and a sustained, cross-channel effort aids understanding and communication with current customers and identifying new ones.

Feb 01, 2012 | 10:42 AM CST

Making a Fragrance Connection Through Color

By: Michelle Harper and Lori Miller Burns

Even before a product is sampled, consumers have formed an idea about how the fragrance should smell, likely based on its color.