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Feb 01, 2012 | 11:22 AM CST

Case Study: Leveraging Social Referrals for Hair-raising Results

By: Trevor Legwinski

Tapping into consumers through social media unleashes a highly effective marketing channel, and a sustained, cross-channel effort aids understanding and communication with current customers and identifying new ones.

Feb 01, 2012 | 10:42 AM CST

Making a Fragrance Connection Through Color

By: Michelle Harper and Lori Miller Burns

Even before a product is sampled, consumers have formed an idea about how the fragrance should smell, likely based on its color.

Feb 01, 2012 | 10:24 AM CST

The Power of Words and Perception

By: Jeff Falk

The resonance of the words used to discuss beauty products can be different for every consumer, but powerful nonetheless.

Jan 31, 2012 | 10:23 AM CST

Building a Beauty Brand Online

By: Herman Chein

By creatively and intelligently utilizing online strategies and tools to stand out from and compete with multinational brands, start-up labels have the opportunity to grow into robust, global competitors.

Jan 26, 2012 | 11:06 AM CST

Pantene Brand Sponsors Female Olympians

The hair care brand is also partnering with swimmer Natalie Coughlin as a U.S. ambassador.

Jan 24, 2012 | 09:57 AM CST

The Beauty Company Releases Latest Pink Report

Called "Let's Get Emotional," it focuses on the deep connections consumers can make with beauty products, how they make those connections, and the trends and behaviors that push those connections.

Jan 24, 2012 | 09:52 AM CST

P&G Beauty Brands Partner With Olympic Gymnast Alicia Sacramone

Sacramone will represent brands such as CoverGirl, Pantene, Secret and Olay, some of which will produce limited-edition products with Olympic Games packaging.

Jan 20, 2012 | 03:55 PM CST

Marketing Beauty to the Hispanic Consumer

CEW
By: Nancy Jeffries

CEW event focuses on best practices in meeting the needs of the Hispanic consumer, a growing group with an estimated $1.2 trillion spending power.

Jan 18, 2012 | 05:36 PM CST

Last Call for FiFi Award Nominations

Friday, January 20, nomination deadline for The Fragrance Foundation's 2012 FiFi Awards; Fragrance of the Year includes five subcategories.

Jan 17, 2012 | 03:39 PM CST

NMI Study Shows Consumer Preference for Less Packaging

By: Abby Penning

Although consumers are more often showing a preference for products with less packaging, eco-friendly strategies need to be in line with a brand's overall message in order to make the best impact.