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Sep 10, 2010 | 09:02 AM CDT

Revlon Brings Global Marketing Focus to Corporate Strategy

Company names Julia Goldin global chief marketing officer. Revlon CEO sees "tremendous opportunity" to build brands; "opportunity to expand in markets that are now emerging as the next big growth area is enormous," says chairman.

Sep 07, 2010 | 04:45 PM CDT

PLMA Report Spells Out Post-recession Strategies For Store Brands

Store brands marketers, as well as suppliers and retail chains—will need to double down on product development and innovation.

Aug 31, 2010 | 04:29 PM CDT

The Perfect Marriage

By: Leslie Benson

Collaborating with a celebrity makeup artist allows brand further insight into the fashion industry and deeper connections with consumers.

Aug 31, 2010 | 04:16 PM CDT

From Fiction to Fact—Ideas Build Beauty Business

By: Abby Penning

Votre Vu, a small, direct-selling beauty business, is leveraging its founders’ unique backgrounds and experiences, as well as elements of fun and infotainment to build success.

Aug 31, 2010 | 04:12 PM CDT

Long Live the Trend

By: Jeff Falk

Putting a spin on making a distinction between a fad and a trend—and strategizing on the longer-lived trend.

Aug 31, 2010 | 04:07 PM CDT

Expanded Market Reach; Updated Formula Call for New Packaging Approach

By: Bob Scherer

To introduce a product line to new markets, formula updates need to be in line with current trends and packaging changes made to reflect the new formula.

Aug 31, 2010 | 04:02 PM CDT

Now You See It, Now You Don’t

By: Rob Murphy

How to best leverage the pop-up retail trend for your brand.

Aug 31, 2010 | 11:53 AM CDT

The Age of Antiaging—A 360-degree View

By: Alisa Marie Beyer

An exclusive look into how women view antiaging and what it means to your brand.

Aug 12, 2010 | 10:53 AM CDT

HBA Announces "Insights from the Top" Panel

Panel will reveal foreseeable issues and viable opportunities that will help create and shape the future of the beauty industry.

Aug 11, 2010 | 03:28 PM CDT

The Future Of Beauty: Redefining the Conversation

MPS degree program in Cosmetics and Fragrance Marketing and Management at FIT
By: Marta Cammarano, Mariangela Gisonda, Jennifer …

What will the beauty industry be like 10 years from now? The 2010 graduating class of the Master of Professional Studies (MPS) degree program in Cosmetics and Fragrance Marketing and Management at the Fashion Institute of Technology (FIT) forecasted beauty in 2020 when they showcased their final projects at the 10th Anniversary Capstone presentation and reception, May 19, 2010. This is the first of four papers presented at GCImagazine.com. The event recap is available both online and in the Added Value section of GCI’s August issue.