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Aug 03, 2010 | 03:35 PM CDT

The Crossover

By: Jeff Falk

The crossover between marketing and R&D is imperative for the type of success brand owners can hang their hats on, and we all must seek new opportunities for marketing and R&D collaborations.

Aug 03, 2010 | 03:32 PM CDT

A Market Fit—The Evolution of Deodorants and Antiperspirants

By: Abby Penning

Picking up on the key differences of consumer markets gives products new areas of expansion, even when the products offer relatively similar benefits.

Aug 03, 2010 | 02:59 PM CDT

Technology, Science and Beauty Innovation

By: Donna C. Barson

Knowing the latest industry innovations is key to keeping the industry growing.

Aug 03, 2010 | 11:52 AM CDT

Taking Your Brand to the Streets

By: Joan Pisoni

Road show marketing campaigns are ideal for promoting a new brand directly to a target market or to increase awareness for an established brand or service.

Aug 03, 2010 | 10:49 AM CDT

The Whole Picture—A Professional Beauty Photo Shoot

The Kitchen Collaborative
By: Jesse Hill and Aniko Hill

One of the keys to successful branding is developing an emotional connection between the brand and the consumer, and photography is among the most important elements in making this connection.

Jul 15, 2010 | 04:56 PM CDT

HBA Webinar to Explore Three Macro Trends

Change in distribution patterns as more consumers look to new media to help them find products and the shift in consumer needs are among the topics to be explored.

Jun 29, 2010 | 02:59 PM CDT

Report Uncovers New Truths about Walmart; Beauty Consumers

The Benchmarking Company's latest report examines consumers' perspectives on Walmart and the retailer's impact on the beauty market; "How consumers are spending their time and dollars inside the store is vital to the entire beauty and personal care industry."

Jun 23, 2010 | 04:16 PM CDT

Brand Building and Retail: Cosmoprof NA Marketing Director Talks About Show Initiative

Daniela Ciocan
By: Jeff Falk

Daniela Ciocan talks about building the brand/retail relationship, considering the total brand concept and reinforcing the necessity that all the components of a brand message must elegantly build upon one another.

Jun 23, 2010 | 01:31 PM CDT

CEW Expands Membership to Men

Expanding membership intended to further CEW's mission of advancing women in the beauty industry; "time to recognize [men's] contributions and to encourage enhanced participation by them,” says Carlotta Jacobson.

Jun 23, 2010 | 10:07 AM CDT

ICMAD Bestows Seventh Annual CITY Awards

Awards recognize brand innovations in products, packaging, sales and marketing efforts.