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New in Marketing (page 91 of 127)
Jan 17, 2012 | 02:11 PM CST
Eleven new members from the fragrance and beauty industry join
Jan 17, 2012 | 11:23 AM CST
By: Kline & Company
While many beauty brands are investing in online and social marketing strategies for their products, Kline & Company reports that traditional advertising is still very much in the thick of the marketing mix.
Jan 17, 2012 | 11:12 AM CST
Sandra Echeverria has signed on with the Johnson & Johnson skin care line as a U.S. brand ambassador, helping the company further its multicultural initiatives.
Jan 13, 2012 | 01:30 PM CST
The actress will appear in campaign ads for the fragrance beginning in fall 2012.
Jan 11, 2012 | 01:40 PM CST
The Fragrance Foundation will be accepting submissions for the 2012 FiFi Award for Technological Breakthrough of the Year through Feb. 1, 2012.
Jan 09, 2012 | 03:42 PM CST
By: Abby Penning
Gillette is sponsoring a range of athletes for the 2012 Olympics, the beginning of a 10-year partnership between the Olympics and P&G.
Jan 09, 2012 | 03:36 PM CST
By: Abby Penning
A survey from P&G brand Ivory shows the challenges today's moms face, as well as some of the opportunities for beauty brands to help simplify their lives.
Jan 04, 2012 | 11:37 AM CST
New pavilion will debut at the event in June, with display areas available through the end of January.
Jan 04, 2012 | 09:49 AM CST
Greater Internet access and the importance of peer reviews are weighing in how female beauty consumers shop online, according to a report from Total Beauty Media Group.
Jan 03, 2012 | 10:47 AM CST
By: Jeff Falk
The proliferation of QR codes as part of the marketing mix means beauty brands need to have a smart strategy when using this technology.