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New in Marketing (page 92 of 127)
Jan 02, 2012 | 05:00 PM CST
By: Jeff Falk
It’s evident how an "on-the-go lifestyle” has impacted packaging, with smaller sizes required to pass security at airports, but I got to thinking about how this has also impacted brands and what brands mean in today’s consumers’ lives.
Dec 30, 2011 | 11:30 AM CST
By: Mary J. Palmieri
Discover a solution for sun-kissed winter skin from HBA blogger Mary J. Palmieri.
Dec 20, 2011 | 10:00 AM CST
The Brazilian-based innovation center will help the company develop products tailored for the Latin America marketplace, as well as products that may be marketed around the world.
Dec 19, 2011 | 11:07 AM CST
Following the resignation of the executive board member for the Asian region, the company will work to stabilize its strengths in the area.
Dec 15, 2011 | 04:37 PM CST
According to a study by Total Beauty Media Group, surveyed women said they are most swayed by scent strips and in-store trials when shopping for a fine fragrance.
Dec 13, 2011 | 09:34 AM CST
The new version of the scent assistance app now offers better search capabilities and easier updating.
Dec 13, 2011 | 08:40 AM CST
For the first extension of the Bare Escentuals' bareMinerals brand into South America, Shiseido will begin selling the products in Brazil in May 2012, targeting the country's growing prestige and natural consumers.
Dec 06, 2011 | 11:04 AM CST
A report from Kline & Company notes that many beauty companies are reducing and shifting marketing expenditures as materials costs continue and green efforts remain a consumer focus.
Nov 30, 2011 | 12:24 PM CST
By: Liz Grubow and Alan Kastner
Increased incomes and changing cultural patterns have the Asian male population becoming a significant driver in the beauty industry on an international level.
Nov 29, 2011 | 11:15 AM CST
By: Peter Filiaci
The U.S. Hispanic population is growing rapidly, and Latinas are willing to spend on the “right” beauty products. They also want to hear from beauty brands—they’re ready to connect.