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Feb 11, 2008 | 03:06 PM CST
By: Jeff Falk
The fragrance market and its consumers are always evolving. GCI magazine asked two industry experts how suppliers and marketers anticipate changes in order to continue helping brands successfully market fragrance, about the role of partnerships for long-term success and how best to engage consumers—today and tomorrow.
Jan 15, 2008 | 10:36 AM CST
Globally, counterfeit trade, including brand diversion, is expected to exceed $900 billion by 2010, according to the World Trade Organization. Brand security measures must be considered and acted upon in the early marketing stages, and these measures should be evaluated along the entire supply chain.
Jan 10, 2008 | 04:10 PM CST
By: Alisa Marie Beyer
Listening to both positive and negative consumer feedback provides an opportunity to learn, grow and ultimately improve market share by truly delivering what consumers want.
Dec 10, 2007 | 11:47 AM CST
By: Liz Grubow
Meeting new expectations inherent in the green trend, in concert with maintaining elegant and sophisticated packaging across beauty and personal care categories, will change the landscape of the brand experience and the relationship that marketers have with their customers.
Dec 10, 2007 | 11:04 AM CST
By: Karen A. Newman
P&G’s Martin Hettich builds on the Febreze promise one move at a time.
Nov 08, 2007 | 04:15 PM CST
By: Nancy C. Hayden
Fragrance provides a sensual lift and mood elevation for bath and body products, and personal care products, as a whole, are taking advantage of the mystique of fragrance by adding a twist that is reinvigorating the fragrance industry.
Nov 08, 2007 | 04:13 PM CST
By: Donna C. Barson
Successful innovation and brands require more than inspired ideas and sweat equity. Examining young companies that have been successful illustrates that marketing truly matters.
Nov 08, 2007 | 04:09 PM CST
By: Karen A. Newman
As I sat drafting this column in the lobby of a Paris hotel in late September, a 1940s rendition of the U.S. holiday favorite “Jingle Bells” suddenly dashed out of the speakers with the energy of a team of horses. My first thought was the French are really getting a jump on the season, but with green leaves still clinging to the trees, it was clear that something else was going on.
Nov 08, 2007 | 04:03 PM CST
By: Sara Mason
Makeup’s dynamic sales growth is, in part, a reflection of the demand for added benefits and natural ingredients, challenging formulators to continually work toward ever-more sophisticated products.
Nov 08, 2007 | 02:24 PM CST
In today’s retail environment, brands must engage consumers with multi-message branding and in-store marketing technology.