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New in Marketing (page 93 of 113)
May 27, 2010 | 09:44 AM CDT
New campaigns for Pantene and Gillette feature the need for consumers to submit applications and vote, displaying a heightened level of marketing interactivity with consumers.
May 26, 2010 | 10:36 AM CDT
Promotion includes $5 rebate for Vogue's Organix products in each copy of the Alice in Wonderland Blue-Ray/DVD, with full-page ads featuring the promo in several large beauty consumer magazines.
May 21, 2010 | 11:32 AM CDT
Cincinnati and Ohio elected officials declared May 21 "My Black Is Beautiful Day," named for a multifacted P&G campaign to celebrate and empower African-American women.
May 13, 2010 | 04:43 PM CDT
By: Jeb Gleason-Allured
P&G’s Steve Hicks discusses how the industry can survive and thrive in a difficult environment.
May 13, 2010 | 04:05 PM CDT
By: Amy Marks-McGee
Wine and grape seed extracts will continue to be explored for their health properties as new delivery systems and alternative market segments are concurrently developed, creating opportunities for both the fl avor and the fragrance industries.
May 07, 2010 | 12:22 PM CDT
Two-day instore event moves 1,000 pieces; 62% of on-site consumers surveyed said they would make a Maybelline purchase in the future because of the event.
May 05, 2010 | 04:29 PM CDT
Turnkey product marketing application for Apple’s mobile devices designed to allow brands to deliver product experiences through custom-built mobile app; product updates can be made in real time.
May 04, 2010 | 04:01 PM CDT
By: Jeff Falk
There are new brands coming across my desk nearly every day, and though not a whole lot of brands growing 9,000% in two years, there are a number of very successful brands built by characters with a bit of beauty background and intriguing ways to tell their brands’ stories—to set them apart and connect with consumers.
May 04, 2010 | 03:43 PM CDT
By: Alisa Marie Beyer
Adopting a dermatologist affiliation for a brand is a smart strategy that will garner instant consumer interest and appeal.
May 04, 2010 | 03:37 PM CDT
By: Imogen Matthews
A brief look at whether the commonly held lipstick theory holds up in the current economic climate and what companies need to do to plan for a bright future.