Most Popular in:

Marketing

New in Marketing (page 93 of 128)

Dec 30, 2011 | 11:30 AM CST

Breakout Brand—Colour Couture

Colour Couture model Kerri Kasem in a golden bikini, showcasing a Colour Couture tan
By: Mary J. Palmieri

Discover a solution for sun-kissed winter skin from HBA blogger Mary J. Palmieri.

Dec 20, 2011 | 10:00 AM CST

L’Oréal Announces Plans for Research and Innovation Center in Rio de Janeiro

The Brazilian-based innovation center will help the company develop products tailored for the Latin America marketplace, as well as products that may be marketed around the world.

Dec 19, 2011 | 11:07 AM CST

Beiersdorf Focuses on Skin, Hair Care Brands in Asian Markets

Following the resignation of the executive board member for the Asian region, the company will work to stabilize its strengths in the area.

Dec 15, 2011 | 04:37 PM CST

Study Shows Scents, Not Celebrity, Drive Fragrance Consumption

According to a study by Total Beauty Media Group, surveyed women said they are most swayed by scent strips and in-store trials when shopping for a fine fragrance.

Dec 13, 2011 | 09:34 AM CST

Givaudan Launches 2.0 Version of iPerfumer App

The new version of the scent assistance app now offers better search capabilities and easier updating.

Dec 13, 2011 | 08:40 AM CST

Shiseido to Expand Bare Escentuals Into Brazil

For the first extension of the Bare Escentuals' bareMinerals brand into South America, Shiseido will begin selling the products in Brazil in May 2012, targeting the country's growing prestige and natural consumers.

Dec 06, 2011 | 11:04 AM CST

Green Efforts, Fiscal Requirements Sees Beauty Companies Shifting Marketing Focus

A report from Kline & Company notes that many beauty companies are reducing and shifting marketing expenditures as materials costs continue and green efforts remain a consumer focus.

Nov 30, 2011 | 12:24 PM CST

Evolving Gender Stereotypes Drive Growth in Asian Men’s Personal Care

By: Liz Grubow and Alan Kastner

Increased incomes and changing cultural patterns have the Asian male population becoming a significant driver in the beauty industry on an international level.

Nov 29, 2011 | 11:15 AM CST

Pretty Revenue Picture Ahead for Beauty Brands That Target Latinas

By: Peter Filiaci

The U.S. Hispanic population is growing rapidly, and Latinas are willing to spend on the “right” beauty products. They also want to hear from beauty brands—they’re ready to connect.

Nov 29, 2011 | 11:11 AM CST

P&G Beauty & Grooming Collaborates on Style Website

Attempting to create a one-stop style shop for consumers, P&G partnered with ShopStyle to provide beauty tips and expertise via a new website to consumers seeking beauty solutions on the Web.