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New in Marketing (page 94 of 113)
May 03, 2010 | 04:46 PM CDT
By: Aniko Hill
Sample packaging may be a consumers first experience with a brand, so creating a strong brand message is critical.
Apr 28, 2010 | 08:54 AM CDT
A report on beauty retailing from consumer intelligence company Mintel shows female baby boomers are increasingly Web savvy, often going online to buy cosmetics and personal care products.
Apr 16, 2010 | 01:08 PM CDT
Panel will look at how consumer perception of exclusivity, luxury and well-being are changing the shape of the beauty industry, and where new new opportunities can be found.
Apr 16, 2010 | 09:48 AM CDT
Company announced it has hired French model Constance Jablonski and Chinese model Liu Wen to serve as new faces in its global campaign.
Apr 15, 2010 | 09:20 AM CDT
A trio of New York University students have won L'Oréal's Brandstorm U.S. marketing case competition, and will go on to compete at an international level.
Apr 06, 2010 | 04:44 PM CDT
By: Imogen Matthews
Fashion and beauty have always been inextricably linked, one influencing the other. A look at changes in the past 20 years helps illuminate the horizon.
Apr 06, 2010 | 04:37 PM CDT
By: Liz Grubow
What does the rise of e-commerce and digital marketing mean for the global beauty industry?
Apr 06, 2010 | 04:15 PM CDT
By: Aniko Hill
In the beauty industry, packaging plays a central role in the brand experience and being aware of packaging identity trends can be a great indicator of industry trends as a whole.
Apr 06, 2010 | 03:49 PM CDT
By: Charu Suri and Ron Robinson
Makeup brand owners have embraced movies and tapped into their blockbuster potential, and as movies become increasingly more graphic-rich and intensely pigmented, it’s natural to see movie colors acquire a life in paint pots, eye shadows and lipsticks.
Apr 06, 2010 | 10:14 AM CDT
By: Brian Budzynski
An expanded interview with The Village Company's Frank Klisanich, president and CEO, and Dan O’Connor, vice president of marketing, from GCI's March 2010 Added Value print section.