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May 23, 2011 | 12:44 AM CDT

'Green' Standard Launched to Certify Cosmetic Product Life Cycle

Green Seal Logo

Green Seal Inc. has created GS-50, reportedly the first U.S. certification standard for cosmetic and personal care products that covers the whole product life cycle.

May 04, 2011 | 03:46 PM CDT

The Hit List

By: Alisa Marie Beyer

The top five crucial initial steps for launching a new beauty business.

May 04, 2011 | 02:53 PM CDT

Private Label Groomed to Take on Personal Care Brands

By: Mark Whalley

With 45% of consumers across 20 countries buying more private label products than a year ago, brand owners across all product categories can no longer afford to ignore the own-brand threat.

May 04, 2011 | 02:36 PM CDT

Maintaining Brand Consistency at Trade Shows

By: Rob Murphy

There can be a disconnect when trade shows are treated as individual events instead of integrated into an overarching brand communications strategy. But the sheer power of trade shows cost-effectively connects customers and prospects.

Apr 15, 2011 | 09:32 AM CDT

Telemundo and L’Oréal USA Partner To Launch Club de Noveleras

Partnership to build interactive online and offline Hispanic community allows L’Oréal USA brands to connect with target consumers in an experiential and unique way.

Apr 07, 2011 | 12:57 PM CDT

2011 Beauty Packaging Identity Trends

By: Aniko Hill

One of the best places to study brand trends in the beauty industry is in packaging.

Apr 07, 2011 | 12:27 PM CDT

Making a Color Connection

By: Abby Penning

The emotional impact of your brand’s cosmetic colors—and the pigment ingredients that help provide these shades—can make a direct connection with consumers.

Apr 07, 2011 | 12:11 PM CDT

Aspirational Consumers Turn Nostalgic

By: Miriam Quart

With consumers scaling back and reverting to basics, they are looking for brands that are familiar and comfortable—opening an opportunity to dust off “orphan” brands to revive them and reconnect with lapsed users.

Apr 05, 2011 | 02:11 PM CDT

CEW (UK) Announces Finalists for its 2011 Beauty Awards

Winners for these awards will be announced on May 20.

Apr 05, 2011 | 01:18 PM CDT

Brand Experience Reaches New Heights as Consumers Search for Innovation

By: Jeff Falk

Brand Keys' 2011 Customer Loyalty Index finds that purchase-drivers are centered on attributes that most strongly impact consumers' overall experience; brand value increasingly defined in terms of the total experience that consumers have when they interact with a given brand. Leading Brands include Lancôme, Mary Kay, Elizabeth Arden, Clairol, L'Oréal, Aveda, and Suave