Most Popular in:
New in Marketing (page 94 of 123)
May 23, 2011 | 12:44 AM CDT
Green Seal Inc. has created GS-50, reportedly the first U.S. certification standard for cosmetic and personal care products that covers the whole product life cycle.
May 04, 2011 | 03:46 PM CDT
By: Alisa Marie Beyer
The top five crucial initial steps for launching a new beauty business.
May 04, 2011 | 02:53 PM CDT
By: Mark Whalley
With 45% of consumers across 20 countries buying more private label products than a year ago, brand owners across all product categories can no longer afford to ignore the own-brand threat.
May 04, 2011 | 02:36 PM CDT
By: Rob Murphy
There can be a disconnect when trade shows are treated as individual events instead of integrated into an overarching brand communications strategy. But the sheer power of trade shows cost-effectively connects customers and prospects.
Apr 15, 2011 | 09:32 AM CDT
Partnership to build interactive online and offline Hispanic community allows L’Oréal USA brands to connect with target consumers in an experiential and unique way.
Apr 07, 2011 | 12:57 PM CDT
By: Aniko Hill
One of the best places to study brand trends in the beauty industry is in packaging.
Apr 07, 2011 | 12:27 PM CDT
By: Abby Penning
The emotional impact of your brand’s cosmetic colors—and the pigment ingredients that help provide these shades—can make a direct connection with consumers.
Apr 07, 2011 | 12:11 PM CDT
By: Miriam Quart
With consumers scaling back and reverting to basics, they are looking for brands that are familiar and comfortable—opening an opportunity to dust off “orphan” brands to revive them and reconnect with lapsed users.
Apr 05, 2011 | 02:11 PM CDT
Winners for these awards will be announced on May 20.
Apr 05, 2011 | 01:18 PM CDT
By: Jeff Falk
Brand Keys' 2011 Customer Loyalty Index finds that purchase-drivers are centered on attributes that most strongly impact consumers' overall experience; brand value increasingly defined in terms of the total experience that consumers have when they interact with a given brand. Leading Brands include Lancôme, Mary Kay, Elizabeth Arden, Clairol, L'Oréal, Aveda, and Suave