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New in Marketing (page 94 of 128)
Nov 29, 2011 | 10:57 AM CST
By: Imogen Matthews
With so many new launches boasting differing breakthrough technologies, brands need to differentiate themselves in the market to reach consumers. To retain consumers, brands must fulfill their claims’ promises.
Nov 29, 2011 | 10:56 AM CST
The multinational is adopting five principles that help encourage the acceptance of shifting to a more sustainable lifestyle, revealing insight on consumer behaviors and perceptions.
Nov 22, 2011 | 08:52 AM CST
Henkel AG & Co. KGaA has challenged students to use their imagination to submit their product ideas for the Henkel Innovation Challenge.
Nov 17, 2011 | 04:14 PM CST
By: Mary J. Palmieri
Get “motive”-ated by this month’s Breakout Brand from HBA blogger Mary J. Palmieri.
Nov 16, 2011 | 02:33 PM CST
The prestige fragrance category gained 10% in U.S. department stores in 2011 over the same period in 2010, for sales of $1.7 billion from January to October 2011, and all signs indicate a strong holiday season for the category.
Nov 08, 2011 | 09:48 AM CST
The Soap Dish, the new online community that has named Melissa McCarthy as its host, is part of the soap brand's recent rebranding efforts, and it is based off a recent survery of moms Ivory conducted.
Nov 08, 2011 | 09:29 AM CST
The fragrance is set to debut in April 2012 exclusively at Macy's, with distribution expanding beginning in May, and it represents the beginning launch of her lifestyle brand.
Nov 08, 2011 | 08:36 AM CST
By: Nancy Jeffries
On Oct. 27, 2011, Cosmetic Executive Women (CEW) welcomed the Clinique triumvirate of Lynne Greene, Agnes Landau and Janet Pardo to discuss distinguishing and aligning a brand and creating local and global relevance.
Nov 03, 2011 | 08:50 AM CDT
By: Art Rich, Ph.D.
The product development group functions as the swing activity between product marketing and research and development. It is involved with the selection of product(s) that will satisfy marketing needs for the new product launch.
Nov 01, 2011 | 07:01 PM CDT
June 2012 conference track topics will include creating successful brands; package design and consumer appeal; new ingredients and formulation processes, regulatory updates; social media and effective marketing solutions; and real-world case studies.