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May 04, 2011 | 02:36 PM CDT

Maintaining Brand Consistency at Trade Shows

By: Rob Murphy

There can be a disconnect when trade shows are treated as individual events instead of integrated into an overarching brand communications strategy. But the sheer power of trade shows cost-effectively connects customers and prospects.

Apr 15, 2011 | 09:32 AM CDT

Telemundo and L’Oréal USA Partner To Launch Club de Noveleras

Partnership to build interactive online and offline Hispanic community allows L’Oréal USA brands to connect with target consumers in an experiential and unique way.

Apr 07, 2011 | 12:57 PM CDT

2011 Beauty Packaging Identity Trends

By: Aniko Hill

One of the best places to study brand trends in the beauty industry is in packaging.

Apr 07, 2011 | 12:27 PM CDT

Making a Color Connection

By: Abby Penning

The emotional impact of your brand’s cosmetic colors—and the pigment ingredients that help provide these shades—can make a direct connection with consumers.

Apr 07, 2011 | 12:11 PM CDT

Aspirational Consumers Turn Nostalgic

By: Miriam Quart

With consumers scaling back and reverting to basics, they are looking for brands that are familiar and comfortable—opening an opportunity to dust off “orphan” brands to revive them and reconnect with lapsed users.

Apr 05, 2011 | 02:11 PM CDT

CEW (UK) Announces Finalists for its 2011 Beauty Awards

Winners for these awards will be announced on May 20.

Apr 05, 2011 | 01:18 PM CDT

Brand Experience Reaches New Heights as Consumers Search for Innovation

By: Jeff Falk

Brand Keys' 2011 Customer Loyalty Index finds that purchase-drivers are centered on attributes that most strongly impact consumers' overall experience; brand value increasingly defined in terms of the total experience that consumers have when they interact with a given brand. Leading Brands include Lancôme, Mary Kay, Elizabeth Arden, Clairol, L'Oréal, Aveda, and Suave

Mar 29, 2011 | 11:51 AM CDT

Inter Parfums to Develop Line for Lane Bryant

Inter Parfums will design and manufacture beauty products for Lane Bryant, while Lane Bryant is responsible for marketing, promoting and selling the products, which will be sold under the Cacique brand.

Mar 28, 2011 | 09:23 AM CDT

Medically Oriented Brands Show Strength in Professional Skin Care Market

A report from Kline & Company notes the rebound of the professional skin care products market, with particular strength in medical care brands and an increase in those following multichannel strategies.

Mar 17, 2011 | 09:41 AM CDT

Fragrance Gets Back to Business: The Reinvention of the World Perfumery Congress® 2012

American Society of Perfumers, Perfumer & Flavorist magazine partner for new June 2012 event that will, in part, focus on global consumers of perfume and fragranced products and strategies for fostering deep brand/consumer connections.