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Oct 04, 2011 | 09:52 AM CDT

P&G to Debut Contemporary Rebranding of Ivory Soap Line

Looking to refresh the 132-year-old brand, P&G is developing a new ad campaign and packaging for the soap brand that targets modern moms and busy families seeking a "clean and simple" solution.

Oct 04, 2011 | 09:42 AM CDT

Eucerin Skin First Campaign Wins Social Media Award

Recognized with the min Integrated Marketing Award for Best Social Media Initiative, the campaign used a mix of social media programs to develop a positive association and two-way dialogue for the skin care brand.

Sep 23, 2011 | 11:19 AM CDT

Shiseido Outlines Growth Plan for China

Using e-commerce, new brand introductions and increased market support in locales such as Hong Kong, and a continued roll out of its masstige hair care line, Shiseido is aiming to conquer a larger chunk of the Asian beauty market.

Sep 22, 2011 | 11:22 AM CDT

Lauder Debuts Interactive YouTube Channel

The dedicated YouTube channel allows users to interact with the Estee Lauder brand, its products and its personalities through how-to videos, behind-the-scenes access, demos and more.

Sep 21, 2011 | 08:43 AM CDT

E-commerce Fuels Billion-dollar Growth in Beauty Purchases

According to a report by Kline & Co., beauty sales have grown by nearly $1 billion since 2005, and are being driven by more online sales, as well as cross-channel marketing efforts on TV and in stores.

Sep 20, 2011 | 10:46 AM CDT

P&G Releases Reseach on Importance of a Good Smile to Hispanics

This research coincides with the launch of the new Crest and Oral B Complete oral care collection.

Sep 06, 2011 | 12:33 PM CDT

Performance of Fragrance Impinges On More Than Scent

By: Irina Barbalova, Euromonitor International

For premium fragrances, distinctive packaging and positioning keys; increasingly important to connect with the consumer on a more emotive level.

Sep 02, 2011 | 03:32 PM CDT

Breakout Brand—Goldfaden Skincare

Goldfaden Skincare product line
By: Mary J. Palmieri

Follow the sun with this month's Breakout Brand from HBA's beauty blogger.

Aug 31, 2011 | 04:09 PM CDT

Case Study: Looking Back to Move a Brand Forward

By: Bob Scherer

Nivea Extends Success to Execution of Gift Sets

Aug 31, 2011 | 04:03 PM CDT

Standing Out in the Crowd

By: Aniko Hill

Packaging is one of the most important brand touch points, as it is typically the first thing a consumer interacts with in a brand experience. But what makes a package have the visual power to get someone’s attention?