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Oct 06, 2011 | 12:08 PM CDT

Coty Partners With Modeling Agency Elite for New Fragrance Line

Set to debut in January 2012, the fragrance line will focus on bringing the glamorous world of modeling to to its scent selections.

Oct 04, 2011 | 09:52 AM CDT

P&G to Debut Contemporary Rebranding of Ivory Soap Line

Looking to refresh the 132-year-old brand, P&G is developing a new ad campaign and packaging for the soap brand that targets modern moms and busy families seeking a "clean and simple" solution.

Oct 04, 2011 | 09:42 AM CDT

Eucerin Skin First Campaign Wins Social Media Award

Recognized with the min Integrated Marketing Award for Best Social Media Initiative, the campaign used a mix of social media programs to develop a positive association and two-way dialogue for the skin care brand.

Sep 23, 2011 | 11:19 AM CDT

Shiseido Outlines Growth Plan for China

Using e-commerce, new brand introductions and increased market support in locales such as Hong Kong, and a continued roll out of its masstige hair care line, Shiseido is aiming to conquer a larger chunk of the Asian beauty market.

Sep 22, 2011 | 11:22 AM CDT

Lauder Debuts Interactive YouTube Channel

The dedicated YouTube channel allows users to interact with the Estee Lauder brand, its products and its personalities through how-to videos, behind-the-scenes access, demos and more.

Sep 21, 2011 | 08:43 AM CDT

E-commerce Fuels Billion-dollar Growth in Beauty Purchases

According to a report by Kline & Co., beauty sales have grown by nearly $1 billion since 2005, and are being driven by more online sales, as well as cross-channel marketing efforts on TV and in stores.

Sep 20, 2011 | 10:46 AM CDT

P&G Releases Reseach on Importance of a Good Smile to Hispanics

This research coincides with the launch of the new Crest and Oral B Complete oral care collection.

Sep 06, 2011 | 12:33 PM CDT

Performance of Fragrance Impinges On More Than Scent

By: Irina Barbalova, Euromonitor International

For premium fragrances, distinctive packaging and positioning keys; increasingly important to connect with the consumer on a more emotive level.

Sep 02, 2011 | 03:32 PM CDT

Breakout Brand—Goldfaden Skincare

Goldfaden Skincare product line
By: Mary J. Palmieri

Follow the sun with this month's Breakout Brand from HBA's beauty blogger.

Aug 31, 2011 | 04:09 PM CDT

Case Study: Looking Back to Move a Brand Forward

By: Bob Scherer

Nivea Extends Success to Execution of Gift Sets