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Apr 06, 2010 | 03:49 PM CDT

Licensing in Color: Movie-inspired Makeup

Photo courtesy of HCT Packaging
By: Charu Suri and Ron Robinson

Makeup brand owners have embraced movies and tapped into their blockbuster potential, and as movies become increasingly more graphic-rich and intensely pigmented, it’s natural to see movie colors acquire a life in paint pots, eye shadows and lipsticks.

Apr 06, 2010 | 10:14 AM CDT

Expanded: Bringing a Beloved Brand Back to Life

By: Brian Budzynski

An expanded interview with The Village Company's Frank Klisanich, president and CEO, and Dan O’Connor, vice president of marketing, from GCI's March 2010 Added Value print section.

Apr 02, 2010 | 03:01 PM CDT

Pantene Announces Creation of Reality TV Ad

P&G's live television promotion involves consumers and puts reinvented brand structure in the spotlight.

Mar 22, 2010 | 09:01 AM CDT

L'Oréal Paris Builds Brand/Product Awareness in U.S. College Tour

Campaign for Go 360 Clean designed to be a motivating product trial platform to build consumer awareness and establish product as an innovative cleansing solution among college students.

Mar 04, 2010 | 08:49 AM CST

OPI Launches Virtual Tester

iPhone app allows consumers to search brand's nail color offerings and match skin tone and apparel.

Mar 03, 2010 | 02:06 PM CST

Understanding Fragrance in Personal Care

By: Wen Schroeder

The connection to scent is strong, direct and emotional. The implications for fragrance use in products are vast.

Mar 03, 2010 | 12:47 PM CST

Natural Opportunities in Mass Retail

By: Lisa Doyle

As natural and organic products become more mainstream, mass-market retailers find creative ways to assimilate these goods onto their beauty care shelf space.

Mar 03, 2010 | 12:43 PM CST

The Real Appeal of Naturals

By: Giles Bovill

During a tough economic time for fragrance, the opportunity to leverage the appeal of naturals remains.

Mar 03, 2010 | 12:38 PM CST

Polling: It’s Not Just for the Primaries

By: Alisa Marie Beyer

Taking the time to poll your target consumers will not only give you insight into the who, what and why of the consumers, it will also help illuminate the “how” to capture their loyalty.

Mar 03, 2010 | 11:57 AM CST

And the Winner is …

By: Alisa Marie Beyer

Beauty awards come in many forms and are awarded by many different groups. But one thing they all have in common: They are great exposure for your brand.