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New in Marketing (page 97 of 128)
Aug 26, 2011 | 03:48 PM CDT
By: Alison Aidlin, Elizabeth Del Pozo, Devin Homse…
This white paper from students in the cosmetics and fragrance marketing and management masters degree program at the Fashion Institute of Technology envisions the future of the prestige beauty category in the mass retail channel.
Aug 26, 2011 | 03:07 PM CDT
By: Stephanie Dishart, Pei Wong, Tanja Lindermeier…
This white paper from students in the cosmetics and fragrance marketing and management master's degree program at the Fashion Institute of Technology discusses moving ahead in the categories of natural beauty and cosmeceuticals in the mass retail environment.
Aug 26, 2011 | 02:49 PM CDT
By: LaShada Allen, Asha Daniels, Corey Reese, Mela…
This white paper from students in the cosmetics and fragrance marketing and management master's degree program at the Fashion Institute of Technology investigates the melding of fashion and beauty in the mass retail channel.
Aug 23, 2011 | 04:28 PM CDT
By: Jane Evison
The 2011 Unilever Fragrance Awards highlight fragrance's role in superior products.
Aug 10, 2011 | 03:37 PM CDT
By: Mary J. Palmieri
HBA blogger Palmieri feels the fun of summer with a new kid-targeted line of sunscreen products.
Jul 13, 2011 | 09:47 AM CDT
By: Jeff Falk
In the building where the Eiffel Tower was fabricated, Véronique Gohmann, international marketing and communication director, Yves Rocher, spoke of leveraging a 50-year-old brand identity to reinvent that identity, value, and connecting with and listening to consumers to develop products and foster the brand to remain a valued and relevant part of consumers’ lives.
Jul 13, 2011 | 09:38 AM CDT
By: Kenneth C. Hegel Jr.
Staying informed and being diligent in the approach to the use and monitoring of social media platforms as they relate to your business and brands will ensure that the pros far outweigh the cons.
Jul 13, 2011 | 08:59 AM CDT
By: Jeff Falk
As Avon marks its 125th anniversary, we consider the history of one of the industry’s biggest names, its business model and its relationship with consumers. Various Avon spokespersons answered questions for GCI.
Jul 13, 2011 | 08:34 AM CDT
By: Abby Penning
With notes spreading elements of warmth and comfort, as well as fun and playfulness, the fragrance market’s trends continue to evolve as consumers learn more about the experience of scent.
Jul 12, 2011 | 12:26 PM CDT
By: Valerie Jacobs
Interwoven with memory, emotions, biology, prestige, identity, nature and more basic human connection points, scent can carry a significant weight in beauty products.