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New in Marketing (page 97 of 132)
Dec 15, 2011 | 04:37 PM CST
According to a study by Total Beauty Media Group, surveyed women said they are most swayed by scent strips and in-store trials when shopping for a fine fragrance.
Dec 13, 2011 | 09:34 AM CST
The new version of the scent assistance app now offers better search capabilities and easier updating.
Dec 13, 2011 | 08:40 AM CST
For the first extension of the Bare Escentuals' bareMinerals brand into South America, Shiseido will begin selling the products in Brazil in May 2012, targeting the country's growing prestige and natural consumers.
Dec 06, 2011 | 11:04 AM CST
A report from Kline & Company notes that many beauty companies are reducing and shifting marketing expenditures as materials costs continue and green efforts remain a consumer focus.
Nov 30, 2011 | 12:24 PM CST
By: Liz Grubow and Alan Kastner
Increased incomes and changing cultural patterns have the Asian male population becoming a significant driver in the beauty industry on an international level.
Nov 29, 2011 | 11:15 AM CST
By: Peter Filiaci
The U.S. Hispanic population is growing rapidly, and Latinas are willing to spend on the “right” beauty products. They also want to hear from beauty brands—they’re ready to connect.
Nov 29, 2011 | 11:11 AM CST
Attempting to create a one-stop style shop for consumers, P&G partnered with ShopStyle to provide beauty tips and expertise via a new website to consumers seeking beauty solutions on the Web.
Nov 29, 2011 | 10:57 AM CST
By: Imogen Matthews
With so many new launches boasting differing breakthrough technologies, brands need to differentiate themselves in the market to reach consumers. To retain consumers, brands must fulfill their claims’ promises.
Nov 29, 2011 | 10:56 AM CST
The multinational is adopting five principles that help encourage the acceptance of shifting to a more sustainable lifestyle, revealing insight on consumer behaviors and perceptions.
Nov 22, 2011 | 08:52 AM CST
Henkel AG & Co. KGaA has challenged students to use their imagination to submit their product ideas for the Henkel Innovation Challenge.