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New in Marketing (page 98 of 131)
Nov 03, 2011 | 08:50 AM CDT
By: Art Rich, Ph.D.
The product development group functions as the swing activity between product marketing and research and development. It is involved with the selection of product(s) that will satisfy marketing needs for the new product launch.
Nov 01, 2011 | 07:01 PM CDT
June 2012 conference track topics will include creating successful brands; package design and consumer appeal; new ingredients and formulation processes, regulatory updates; social media and effective marketing solutions; and real-world case studies.
Nov 01, 2011 | 09:28 AM CDT
By: Craig Sawicki
A brief look at the economy’s impact on retail and the subsequent impact on consumers’ buying preferences and habits, but packaging can still sway them in what they buy.
Nov 01, 2011 | 09:04 AM CDT
By: Rick Ruffolo
Even brands that don’t have a direct connection to a distinct fragrance character or profile should evaluate the opportunity to enhance the brand experience through scent.
Nov 01, 2011 | 08:30 AM CDT
By: Rob Murphy
Building a connection with your audience can be strengthened via face-to-face engagements where social media is a priming factor.
Nov 01, 2011 | 08:25 AM CDT
By: Alisa Marie Beyer
So much more than merely talking to your consumers, social media has emerged as the fastest and most effective way for a brand to reach its consumers in a world where new modes of communication seem to appear every day—and it’s not the brands that are leading the charge.
Nov 01, 2011 | 08:15 AM CDT
By: Jennifer Karsh
The best packaging both acknowledges and elevates the consumer.
Oct 26, 2011 | 02:26 PM CDT
By: Heather Ratushny, Director of Product Developm…
See the development of the beauty brand’s special holiday creations for 2011, including insides looks at inspiration, packaging and product development.
Oct 24, 2011 | 04:31 PM CDT
Encouraging and developing future talent, this year's Young Designers Competition recognized winners from New York and Los Angeles.
Oct 08, 2011 | 07:14 PM CDT
Filling the position is Richard Ferretti, who has recently worked in a creative capacity for Coach, Banana Republic and Gourmet magazine, and he will oversee all creative and visual aspects of the Estee Lauder brand.