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Feb 04, 2011 | 09:22 AM CST

Maybelline Launches New Website

The new site features include Explorer tools and editorial-type content on fashion trends and brand inspirations, and the brand is also partnering with YouTube for Fashion Week to live stream runway shows.

Jan 27, 2011 | 12:25 PM CST

CEW Explores Digital Beauty

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By: Nancy Jeffries

Three of the most forward thinking women in the industry discussed the state-of-the-art in an evolving digital beauty landscape at CEW’s Women in Beauty Series presentation on Jan. 20, 2011, tracing the beginnings of the digital revolution in beauty to its current place as an integral part of strategic marketing.

Jan 19, 2011 | 12:36 PM CST

The Sweet Smell of Your Brand’s Success

By: Abby Penning

Using fragrance as a key product differentiator for your brand is a unique way to engage consumers with targeted market knowledge and distinctive formulations.

Jan 06, 2011 | 09:28 AM CST

Mintel Beauty Innovation Reveals Key Trend for 2011

"Down to Earth" trend closely linked with sustainability and addresses practicalities of making and marketing green beauty; around the world, antiaging claims are still vital.

Jan 04, 2011 | 11:33 AM CST

Want to Win Consumers? Satisfy Specific Beauty Needs

By: Jeff Falk

Focusing on why consumers are purchasing beauty products, and what feelings such products inspire in them, can lead to better engagement.

Dec 28, 2010 | 11:03 AM CST

From Junk Food to Veggies: Borrowing Marketing Strategies

By: Abby Penning

The ability to shift focuses and ideas and leveraging marketing initiatives that have been successful for other industries.

Dec 09, 2010 | 09:12 AM CST

Pantone Reveals Color of 2011: Honeysuckle

Pantone Color Institute believes color "lifts spirits and imparts confidence to meet life's ongoing challenges."

Nov 18, 2010 | 12:03 PM CST

More Trend Horizons

By: Jeff Falk

The movements, trends and forces that continue to shape the industry.

Nov 10, 2010 | 10:56 AM CST

Fragrance Foundation Launches Holiday Campaign

Ad placements on telephone kiosks in Manhattan feature colorful atomizer silhouette; foundation's president hopes campaign will "make the millions of consumers who will see this think fragrance, fragrance, fragrance for the holidays.”

Nov 09, 2010 | 03:20 PM CST

Interactive Marketing Partnership Engages Consumers by Engaging Their Talents

By: Jeff Falk

Maybelline New York engaged consumers to drive both interaction with the products and endorsing purchase at its retail partner CVS/pharmacy.