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New in Marketing (page 99 of 129)
Jun 07, 2011 | 09:35 AM CDT
By: Aniko Hill
Communicating through packaging to reflect brand positioning and connect to consumers.
Jun 07, 2011 | 08:41 AM CDT
By: Jeff Falk
Making the right claim requires significant strategy, but it’s worth it to make lasting connections.
Jun 03, 2011 | 10:26 AM CDT
This move marks the company's first expansion into the European luxury hair care market.
Jun 03, 2011 | 10:16 AM CDT
By: Abby Penning
The award program's 17th year highlights winners in categories of cosmetics, sun care, skin care, hair care and more, and this year marks interesting engagement in social media for the program.
May 26, 2011 | 11:38 AM CDT
Formerly a fictional beauty brand on soap opera The Young and the Restless, Jabot Cosmetics is launching as a line of cosmetic, skin care and fragrance products available for consumers to purchase.
May 23, 2011 | 12:44 AM CDT
Green Seal Inc. has created GS-50, reportedly the first U.S. certification standard for cosmetic and personal care products that covers the whole product life cycle.
May 04, 2011 | 03:46 PM CDT
By: Alisa Marie Beyer
The top five crucial initial steps for launching a new beauty business.
May 04, 2011 | 02:53 PM CDT
By: Mark Whalley
With 45% of consumers across 20 countries buying more private label products than a year ago, brand owners across all product categories can no longer afford to ignore the own-brand threat.
May 04, 2011 | 02:36 PM CDT
By: Rob Murphy
There can be a disconnect when trade shows are treated as individual events instead of integrated into an overarching brand communications strategy. But the sheer power of trade shows cost-effectively connects customers and prospects.
Apr 15, 2011 | 09:32 AM CDT
Partnership to build interactive online and offline Hispanic community allows L’Oréal USA brands to connect with target consumers in an experiential and unique way.