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Nov 01, 2011 | 08:25 AM CDT
By: Alisa Marie Beyer
So much more than merely talking to your consumers, social media has emerged as the fastest and most effective way for a brand to reach its consumers in a world where new modes of communication seem to appear every day—and it’s not the brands that are leading the charge.
Nov 01, 2011 | 08:15 AM CDT
By: Jennifer Karsh
The best packaging both acknowledges and elevates the consumer.
Oct 26, 2011 | 02:26 PM CDT
By: Heather Ratushny, Director of Product Developm…
See the development of the beauty brand’s special holiday creations for 2011, including insides looks at inspiration, packaging and product development.
Oct 24, 2011 | 04:31 PM CDT
Encouraging and developing future talent, this year's Young Designers Competition recognized winners from New York and Los Angeles.
Oct 08, 2011 | 07:14 PM CDT
Filling the position is Richard Ferretti, who has recently worked in a creative capacity for Coach, Banana Republic and Gourmet magazine, and he will oversee all creative and visual aspects of the Estee Lauder brand.
Oct 06, 2011 | 12:08 PM CDT
Set to debut in January 2012, the fragrance line will focus on bringing the glamorous world of modeling to to its scent selections.
Oct 04, 2011 | 09:52 AM CDT
Looking to refresh the 132-year-old brand, P&G is developing a new ad campaign and packaging for the soap brand that targets modern moms and busy families seeking a "clean and simple" solution.
Oct 04, 2011 | 09:42 AM CDT
Recognized with the min Integrated Marketing Award for Best Social Media Initiative, the campaign used a mix of social media programs to develop a positive association and two-way dialogue for the skin care brand.
Sep 23, 2011 | 11:19 AM CDT
Using e-commerce, new brand introductions and increased market support in locales such as Hong Kong, and a continued roll out of its masstige hair care line, Shiseido is aiming to conquer a larger chunk of the Asian beauty market.
Sep 22, 2011 | 11:22 AM CDT
The dedicated YouTube channel allows users to interact with the Estee Lauder brand, its products and its personalities through how-to videos, behind-the-scenes access, demos and more.