Cosmoprof North America introduced Beautique to its program of new initiatives at the event for 2013. Cosmoprof North America is the first beauty trade show to introduce a customized sampling model, and with vast nationwide recognition, other trade show organizers have already expressed interest in the idea and will most surely be replicated in upcoming beauty trade shows.
The exhibiting brands had the opportunity to participate in the first-ever one-stop beauty sampling concept. Beautique allowed attendees to select deluxe-sized samples, including the latest in trending cosmetics, skin care, nails, hair and some classic beauty favorites. Once at the sampling bar, attendees could hand-pick seven deluxe samples from 20 featured exhibiting brands in exchange for a small charitable donation that would benefit City of Hope.
Cosmoprof North America is proud to announce that it raised $11,000 from the proceeds of BEAUTIQUE sales, commendable results for an inaugural platform. As the official Beautique sponsor, HCT Packaging produced the luxurious, high-end box and packaging materials exclusively for this new beauty initiative. Brands included Amika, U R Curly, Bain De Terre, Balanced Guru, Chateau de Versailles, Coiffance, Daily Concepts, Dragonfly, Layla Cosmetics, One’n Only, OPI, Orly, Royal Apothic, Rusk, Sebastian, Skin & Co Roma, Wella and XFusion Keratin.
"The Beautique program is one of the most innovative approaches to date in the trade show arena. The ability to have trade participants actually try samples of brands has not been done before and is a smart innovation from PBA/Cosmoprof North America. I'm thrilled with the results from our participating brands in Sebastian Professional and Wella Professionals and as the 2013 Spirit of Life awardee, I'm grateful to NABE for donating the proceeds from the 2013 Beautique execution," said Reuben Carranza, North American CEO of Wella, salon professional division of P&G.
Cosmoprof North America 2014 will take place July 13–15 at the Mandalay Bay Convention Center in Las Vegas.