BeautyCon—developed as a global summit for top digital fashion and beauty influencers, and their ever-growing number of fans—will make its debut at New York’s Pier 36 on May 24, 2014. To be held in partnership with Elle magazine, the event aims to inspire and cultivate a new generation of online fashion and beauty trendsetters. It also aims bring fans and influencers together with events in Los Angeles, Houston and London later in 2014.
Elle and BeautyCon’s strategic partnership will span across all three U.S. events and includes collaboration on everything from content curation to programming. Elle’s parent company, Hearst Magazines, has also made a financial investment in BeautyCon, which is powered by Made with Elastic. "As a leading multi-channel content brand, Elle continues to align with strategic partners that not only extend our core editorial equities in beauty and fashion, but also offer relevant experiences for our readers and users. And we are excited to work with BeautyCon, a first-mover in the important blogger/vlogger space," said Kevin O’Malley, senior vice president, publisher and chief revenue officer of Elle. “At Elle, we are inspired by what’s new and what’s next, and that is what BeautyCon is all about.”
BeautyCon is the place where hundreds of content creators—professional beauty gurus, editors, celebrities, bloggers and YouTube personalities—come together to network, discuss the future of online media, and interact with their fans. More than 3,000 of those fans will gather at this New York event to participate in interactive presentations, attend panels and performances, create content, engage with a variety of top brands, shop, play games, and interact with some of the most popular fashion and beauty icons who are making their mark in the digital space. Celebrity and digital influencers participating in BeautyCon New York include Whitney Port, Kandee Johnson, Clothes Encounter, Evelina Barry, Shameless Maya, and many more. Check out the full list here.
This day-long experience is geared toward the tech savvy and socially connected group BeautyCon’s creators have dubbed, “Generation Connected.” Gen C, also known as the YouTube generation, is a group who cares deeply about creation, curation, connection and community. A powerful new force in the consumer culture, Gen C—80% of which is comprised of Millennials—is inherently social (especially where shopping is concerned), internet obsessed, consumes video on the go, and moves markets by spending an average of $500 billion in the US each year.
“BeautyCon is empowering the digital fashion and beauty community,” says Moj Mahdara, CEO of BeautyCon. “We knew this audience had been neglected and that nobody had created anything like this before, where digital influencers, brands and fans could congregate and exchange ideas. Generation C understands the value of their opinion and the power of their voice. They understand content, media, communication and the power of creation. They are superior communicators.”
Brands interact directly with this group at BeautyCon, and vice versa, creating the opportunity for a distinctive one-of-a-kind experience. Product integration, consumer engagement and social word of mouth come together organically at BeautyCon. Brands can offer an exclusive first-look at new products and receive vital feedback and exposure on trusted platforms.
For more information on BeautyCon New York, visit beautycon.com.