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Braun announced the signing of actress and beauty icon Jessica Alba as its new beauty brand ambassador. The actress will be featured in a new integrated campaign for Braun that will run across TV, print and online channels, as well as in-store, rolling out from March 2014.
“Jessica Alba is a strong, passionate woman and an advocate for others—she is the perfect ambassador to talk about the role beauty and our products play in helping women to feel their best. Braun admires her for her principles, her talents and her ability to juggle a demanding acting career with being a great mom,” said Alessandra Dolfini, global Braun marketing director, P&G.
Braun’s female product heritage lies in creating beauty devices that, at the touch of a button, remove the barriers to achieving beautiful hair and skin. Braun wants every woman to glow inside and out with the confidence that comes with feeling beautiful, and Braun thinks Alba is the ideal woman to help communicate this.