Elizabeth Fagan, marketing director for health and beauty international and brands with Alliance Boots, commented, “We are delighted to be the title sponsor of the CEW(UK) Beauty Awards 2014. Our customers trust us to listen to them and to continue to provide them with products that make them look and feel their best. The awards bring together women across our industry to celebrate the best of beauty products and help women help women in their beauty choices, which makes them a natural fit for us.”
Caroline Neville, president of CEW(UK), noted, “Since the awards began in 2006, we have seen the caliber of products entered soar. We think our awards resonate with the consumer and drives sales for the brands. Having our winning collection selected by the women who work in the industry, the real beauty experts is a compelling proposition. Our award objectives fit well with Boots U, and we look forward to working together.”
The 2014 CEW(UK) Beauty Awards’ Product Demonstration night will take place on Tuesday, February 25, 2014 at Olympia 2 in London, and the 2014 CEW(UK) Beauty Awards Winners luncheon will take place on Friday, May 2, 2014, at the London Hilton, Park Lane.