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Case Study: The Secret to Building and Rewarding Product Knowledge

By: Dave Reardon
Posted: October 9, 2013

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“We have a patented vitamin B3 technology called NIA-114 that’s rooted in over 30 years of skin cancer research that is very compelling, but it isn’t a two-second story that you can print on a box,” says Harward.

Almost 12,000 Brand Advocates Already

In just two years, StriVectin transitioned most of its training efforts to Experticity’s 3point5.com platform, with a goal of moving away from classroom training in an effort to save even more time and money.

“We like the flexibility Experticity offers us,” says Harward. “I come up with ideas to tweak programs, and they’re always willing to work with us and grow together, which is a key component of success.”

Almost 12,000 sales associates have completed the StriVectin product training already. And StriVectin is confident they’ll continually pass on their enthusiasm to current and future customers, as the power of conversation continues to create positive buying experiences.

Dave Reardon is the vice president of sales at Experticity. He and his team have been working closely with the beauty industry for the past several years helping brands and retailers create and empower expertise, deliver higher sales results, and facilitate better consumer interactions. He has almost 20 years of experience enabling technology solutions that drive business value.