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Garnier Haircolor announced Blanca Soto is its newest spokesperson. Soto will be featured in print and TV ads for the Garnier Nutrisse Ultra Color Series. The Ultra Color Series includes shades that are specifically created for dark hair by using color boosting technologies that offer dramatic lift and visibly reflective color results in just one step.
"I am thrilled that Blanca is joining the Garnier roster of amazing spokespersons. She represents the vibrant, intense beauty that the Ultra Color series stands for perfectly," says Daniel Villarroel, assistant vice president, Garnier integrated marketing.
"I am in love with my new hair color! Hair color transforms not only your physical appearance, but your attitude too—I am constantly changing up my look and color,” says Soto. “We all need a new look once in a while. I have fun with every hair color, each hue changes my mood, personality and style."
Soto will appear in ads beginning in April 2014, and her first signature Nutrisse Ultra Color hue is Light Golden Brown.