L'Oréal-owned prestige brand Lancôme partnered with SapientNitro and Demandware to launch a unique online experience that enhances the overall shopping experience for the on-the-go consumer. While delivering customer loyalty and reward programming, Lancôme is extending its brand experience across multiple devices by offering a new mobile site, tablet application and a holiday gift guide—The Art of Gifting Beautifully—for its consumers. The newly launched mobile site provides consumers with an enhanced shopping experience as well as:
- product detail pages that incorporate color swatching, videos, how-to information, and customer reviews;
- improved category browsing and visual flow providing a richer interface;
- optimized user experience throughout the site for touch browsing and navigation; and
- streamlined and simplified checkout alleviating distractions and keeping interaction clean and simple.
“Our customers are looking to experience and purchase Lancôme products in many different ways. We’re providing her with the opportunity to do so, while extending the service and experience of Lancôme beyond the department store,” said Alessio Rossi, Lancôme’s VP of digital strategy.
SapientNitro created and designed the concept of “The Art of Gifting Beautifully” by offering an interactive holiday gift guide experience across all devices. The holiday gift guide also features a personalized filtering experience for shopping by price and category.
“The holiday shopping experience has changed dramatically in the last five years. Today’s always-on consumers want to personally connect with their brands across all devices,” said Jaspreet Singh, mobile and emerging platforms lead, SapientNitro. “The holiday season provides a critical opportunity for brands to tell their story in a way that forges a deeper connection with their consumers.”