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Innovation is Beautiful: The 2017 Global Cosmetic Industry Editorial Calendar

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Knowledge is power and innovation is beautiful; Global Cosmetic Industry delivers both.

 

By 2018, the global beauty industry will be valued at $461 billion, according to forecasts from Research and Markets.

Growth will be driven by evolving demographics, new products, formats and formulations, dynamic distribution channels and technologies, and, of course, innovative thinking—all focused on one thing: the global beauty consumer.

Every year, these consumers are confronted by thousands upon thousands of new beauty care products, so brand success is always far from assured. That’s why savvy product developers and brand marketers spend so much time seeking the most critical resource of all: knowledge.

That's where you come in.

Who We Are

At Global Cosmetic Industry, we gather, analyze and present critical insights for brand marketers and product developers in the beauty and personal care industry via:

What We Do

Our singular mission is to deliver critical data and insights to support innovations that drive successful beauty and personal care brands.

Who We Serve

We support beauty and personal care brands—disruptive start-ups, massive multinationals and everyone in-between—as well as the retailers, suppliers and service providers shaping the industry.

How You Can Contribute

As they say, knowledge is power. And innovation is beautiful. Global Cosmetic Industry delivers both.

That means we need thought leaders like you to share their insights on:

  • Consumer insights and trends
  • Market data and insights
  • Product and brand (re)launches
  • Marketing
  • Branding
  • Product development
  • Retail
  • Business insights
  • Technology breakthroughs
  • Packaging innovation
  • Ingredient innovation

If you think you or your organization have a unique innovation or point of view to contribute, submit your pitch or article to Global Cosmetic Industry.

See our editorial calendar below.

The Rules

While we love content that thinks outside the box, we do have a few key ground rules to ensure we maximize value to our readership.

1. Know your audience.

Remember, our readers are the leaders and innovators of the beauty and personal care industry. Be sure you're telling them something they don't already know.

2. Be original and compelling.

People in this industry are time-starved, so get to the point efficiently and tell an engaging story.

3. Educate, educate, educate.

Whether your story runs 50 or 1,200 words, be sure to teach the audience something and provide data and hard numbers whenever possible.

4. Don't sell.

We're sure you have the latest, greatest innovations, but readers switch off when editorial turns into a sales pitch. Stick close to the educational dictum, and invaluable engagement for you and your organization will follow.

5. Have fun.

Beauty is driven by excitement and pleasure—so don't be afraid to bring a sense of joy and enthusiasm to your work.

Have a quesiton about the groundrules? Contact the editor in chief, Jeb Gleason-Allured at jallured@allured.com.

How to Submit

Email pitches or article drafts to jallured@allured.com. Be sure to include:

  • Any relevant images (high resolution required; images must be cleared for publication ahead of submission)
  • A brief bio
  • A high resolution author photo
  • Author email contact

 

2017 Editorial Calendar

January: Beauty in the Wellness Space

Today’s consumers make a strong connection between their wellness and beauty, which encompasses everything from conscientious consumerism and anti-aging products to athleisure fitness and ingestible beauty aids. This month we’ll explore the innovations delivering wellness via beauty brands and products.

Special focus:

  • Travel & Gym: Sampling/Unit Size
  • Ingredients & Claims: Naturals/Botanicals, Sun Care, Alternative Preservation
  • Packaging Innovations: Paper, Airless Pumps, Bottles

Editorial due: 11/1/16

 

February: Full-spectrum Beauty

As demographics shift in mature markets and new consumers enter the beauty care category in emerging markets, the face of beauty is becoming more diverse than ever before.

From a focus on hair textures to new skin care solutions and color cosmetics, multicultural beauty is evolving to its broadest spectrum yet, creating billions of dollars of opportunities.

Special focus:

  • Ingredients: Multiethnic Hair Care, Skin Care, Sun Care and Color Cosmetics
  • Packaging: Hair Care, Skin Care, Sun Care and Color Cosmetic Packaging
  • Contract Manufacturers

Editorial due: 12/1/16

Bonus distribution: Cosmoprof Bologna

 

March: State of the Industry and Growth Opportunities

The global beauty care industry will be worth $461 billion by 2018. This month, we explore where the new opportunities are for brands.

Special focus:

  • Expanding Lines: Contract Manufacturing, Financial, Special Services, Promotional/Gift Sets
  • Ingredients & Claims: Actives/Anti-aging and Lightening/Whitening
  • Packaging Innovation: Design, Bottles, Closures

Editorial due: 1/2/16

Bonus distribution: in-cosmetics Global, London

 

April: Color Cosmetics/Makeup

This month, we take a look at the color cosmetics market, which is projected to be worth $77.7 billion by 2020, driven by highly pigmented products, multifunctional cosmetics and other factors.

Special focus:

  • Ingredients & Claims: Pigments, Silicones, Delivery Systems
  • Packaging & Brushes: Components, Decoration
  • Contract Manufacturing: Color Cosmetics

Editorial due: 2/1/17

Bonus distribution: NYSCC Suppliers’ Day, New York City

 

May: Beauty Breakthroughs

A look at concepts that are capturing consumers’ hearts and wallets, as well as the innovation that is breaking the rules and creating new formats, categories or opportunities.

  • Ingredients & Claims: Specialty Ingredients, Launches, Ingredients with Exclusive Claims
  • Unique Packaging: Bottles, Design & Features
  • Testing: Claims Substantiation

Editorial due: 3/1/17

Bonus distribution: LuxePack New York

 

June: Beauty for Every Consumer

This month we'll focus on the key fragmentation drivers of the beauty care industry and the brands that are responding to them and thriving.

PLUS:

Hair Care Focus

  • Market size, consumer trends and unique launches.
  • Hair Care Ingredients: Conditioners, Surfactants, Polymers, Pigments, Dyes
  • Skin Repair: Anti-irritant, Actives
  • Packaging: Tubes, Bottles/Jars, Plastics, Closures

Editorial due: 3/31/17

 

July/August: Niche, Indie & Luxury Beauty

By 2020, the premium sector will add an additional $20 billion to the beauty market. This month, we will look at the markets, trends and key brands driving this category’s momentum, as well as key players in the thriving niche, indie and luxury beauty space.

PLUS:

  • Skin Care: Sun, Anti-Aging, Actives, Repair, Moisturizers, Naturals/Organics, Lightening/Whitening
  • Packing for a Niche Market: Bottles/Jar, Plastic, Design/Decoration, Tubes
  • Testing

Editorial due: 5/1/17

Bonus distribution: Cosmoprof NA, Las Vegas, NV

 

September: All-ages Beauty

The two most dynamic beauty consumers—millennials and baby boomers—are driving innovations at both ends of the age spectrum. We’ll look at the key trends driving these unique consumer groups.

PLUS:

  • Lightening/Whitening
  • Anti-aging: Actives, Repair, Moisturizers, Sun Protection
  • Naturals/Organics
  • Packaging: Bottles/Jar, Plastic, Design/Decoration, Tubes, Pumps

Editorial due: 6/1/17

Bonus distribution: MakeUp in New York & Luxe Pack Monaco

 

October: Eco-ethical Beauty

Consumers demand performance and a luxury experience from brands offering safe, ethical and environmentally sustainable products. This month’s issue will explore the trends and brands behind this thriving category.

PLUS:

  • Sun Care: Market, trends and brands.
  • Fragrance: Market, trends and brands.
  • Ingredient & Claims: Naturals, Aroma Chemicals, Fragrance, Specialty Chemicals, Sun Care, Anti-aging
  • Eco Packaging: Dispensing Pumps, Closures, Bottles/Jars, Glass, Design/Decoration

Editorial due: 6/30/17

Bonus distribution: CASCC Suppliers’ Day

 

November: Where Will Beauty be in 5 Years?

How will new innovations enhance performance, consumer experience, safety and sustainability in the years to come, and how will the changing consumer base impact brands?

  • Ingredients: Naturals, Preservatives, Moisturizers, Cleansers, Surfactants, Fragrance, Actives/Repair
  • Packaging Breakthroughs: Tubes, Plastic, Paper, Bottles/Jars, Boxes, Dispensing Pumps, Closures
  • Testing: Claims Substantiation

Editorial due: 8/1/17

Bonus distribution: SCC Annual Meeting, New York, NY

 

December: Global Cosmetic Industry Directory

The most comprehensive, up-to-date index of suppliers from ingredients to packaging to contract manufacturing and other services.

Editorial due: 10/2/17

Year-long exposure:

  • In-Cosmetics Global
  • LuxePack New York
  • SCC Suppliers Day (NJ)
  • Cosmoprof NA
  • Makeup New York
  • LuxePack Monaco
  • California SCC Suppliers Day
  • SCC Annual New York

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