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Kerastase Paris announced, for the first time in its history, a partnership with supermodel Kate Moss in association with the brand’s entry to the styling category of hair care. Moss will serve as the muse for a new collection coined Couture Styling, a nod to a new dimension of professional tools for effortless hair finish, similar to the craft of haute couture.
Kerastase tapped Moss to serve as the inspiration for this collection and will debut a high-profile photo campaign featuring her. As part of the overall Couture Styling launch, the brand enlisted hair stylist and artistic director Luigi Murenu to capture the supermodel’s beauty and showcase the diverse range of hairstyles the products can create. The photographs picture her wearing three unique hair looks in the following categories: sculpted, voluminous and a more natural look.
The campaign will debut in May 2013 in anticipation of the launch of the Couture Styling Collection, which will be available beginning June 2013. And exclusive behind-the-scenes video surrounding Moss and the Couture Styling photo shoot can be seen here.